As "Fast and Furious 4" entered the final pre-release publicity sprint, as one of the film's investors and actors, Matthew has also become high-profile, appearing in multiple media every day, and interviewing one after another is overwhelming, although he has not left Los Angeles to go to other places, but with Burbank, the media capital, news about him can easily spread all over the United States and even around the world.

For a while, Matthew became very busy, making frequent appearances in places such as television stations, magazines, or the press rooms of famous hotels.

Inevitably, he was always followed by dozens of journalists and paparazzi.

Usually, there are more than a dozen or twenty reporters who always follow Matthew, because they can always photograph lace scandals that readers and viewers like to see.

Now that he has entered the period of film promotion, there are more reporters following him.

In order to promote the needs, Disney's ABC TV entertainment channel even sent a small TV broadcast truck to follow Matthew directly, and as long as there is a need, Matthew will be on the latest entertainment news.

Everyone knows that as long as these two films are successful at the box office this year, Matthew will be a safe superstar.

And not a Pirates of the Caribbean superstar like Johnny Depp, but a superstar like Tom Hanks, Tom Cruise and Harrison Ford.

Looking at the whole of Hollywood, only Matthew and Leonardo DiCaprio can reach the threshold of superstars now.

The commercial appeal of the latter is slightly insufficient, and after "Titanic", there is also a lack of anti-masterpiece that is a box office hit.

Only Matthew knows that Leonardo DiCaprio wants to become a superstar, I'm afraid it will take a few more years, after all, the actor of "Inception" has been replaced by him.

"Matthew, it is said that you witnessed Emma Roberts and Anne Hathaway fighting in London, can you tell us about the specific situation at that time?"

After attending a recording of an NBC TV program, he had just walked out of the studio, and many reporters flocked to his neighborhood to ask questions.

"It's said you're in a relationship with Emma Watson, is that true?"

"Did you have a one-night stand with Emma Watson?"

Despite the many questions, Matthew had no interest in answering them, and was accompanied by a bodyguard and got into the black Mercedes business car.

Brown Williams took a temporary leave of absence and took the co-pilot in place of his bodyguard John, with another bodyguard in charge of driving.

In Los Angeles, unlike Africa and London, Matthew largely returned to normal status in North America shortly after the FBI lifted the alert.

"Go to Burbank. Matthew said directly to the driver, "Go to the angel agency." ”

The day before yesterday, Helen Herman approached him to discuss the schedule of the trip to the other side of the Pacific, but he has been running the announcement of "Fast and Furious 4" until today, and he has not found the time until today.

During this time, I was too busy, not to mention those small and medium-sized media, just the programs of the four major television networks and the interviews of the three major newspapers were all run one after another.

The Mercedes van turned onto the main road, Matthew glanced back, followed by a large number of cars and motorcycles, this has been the norm lately, wherever he goes, reporters follow, even if he returns to Horner Manor, these people have to guard the door.

What's even more exaggerated is that the broadcast truck of the ABC TV entertainment channel, which has been following him 24 hours a day without changing people, has been going on for almost a week.

Disney has really invested a lot in the promotion and marketing of "Fast and Furious 4".

Their last film with Matthew was "Twilight", with a net profit of more than $30 million.

Matthew is well aware that Disney is quite positive on the part of Disney in the face of potentially high profits.

Not to mention the promotion of North America, even the promotion of overseas regions, Walt Disney has invested a lot of resources, and in the face of some seemingly unreasonable requests made by box office stars like him, Walt Disney is trying its best to do it.

For example, "Fast and Furious 4" had some trouble on the other side of the Pacific.

Although the scissors in their hands were basically not used on the big scissors, "Fast and Furious 4" passed the review easily, but on the side of the introducer, China Film Group, there were some unexpected situations.

Limited to policy reasons, imported films released on the other side of the Pacific Ocean, especially Hollywood account-sharing films, can only be promoted one month before the release, and China Film Group in the early stage of promotion, with a consistent style, gave "Fast and Furious 4" a new Chinese name - "Racing Storm".

When the news came here, Matthew didn't think it was strange, after all, when a film is translated, it must meet the actual promotion needs of the local market, such as the animation of Pixar Studios, no matter what the English name means, it is all a general mobilization in the hands of China Film.

Also, the vaguely remembered Uncle Neeson's later action movies, the Chinese name is a vote "rescue" and the like.

In fact, the name "Racing Storm" is not bad, at least it is conducive to publicity and promotion on the other side of the Pacific.

But Matthew got the news and called the heads of Disney Pictures and Bowei International, asking them to communicate with China Film Group immediately, and use the film's literal English translation of "Fast and Furious" as the title.

In the words that were once popular on the other side of the Pacific, he is building a super "IP", and he has to focus more on the future.

Nowadays, the capacity of the market on the other side of the Pacific is limited, the box office share is only 13%, and the peripheral income is negligible, including the distribution costs of Bowei International, and finally the very limited amount that can reach Studio 13.

The reason why Matthew insisted on pushing the film across the Pacific was, of course, for future gains.

This "Fast and Furious 4" is more about opening up the market, attracting and building the audience of the series step by step.

Having been a member of the average moviegoer on the other side of the Pacific, Matthew thinks he knows a lot about what Hollywood movies most of the audience there likes.

It's not an Oscar for Best Picture, it's not a Marvel superhero movie, it's not a high-concept science fiction movie, it's just this kind of easy-to-understand action movie with super hot scenes.

Therefore, the seemingly good name of "Racing Storm" was directly vetoed, and from now on, "Fast and Furious 4" will shoulder the heavy responsibility of creating a "super IP" on the other side of the Pacific.

Fortunately, "Fast and Furious 4" is part of the account film, and the Hollywood distributor asked for a name change, and after a simple inquiry on the other side, he did not insist on the name of "Racing".

The film will be released on the other side of the Pacific under the name of "Fast and Furious 4", in order to really open up the market and create a good foundation for building a "super IP", Matthew will go to the other side of the Pacific with several main actors next week to hold the world premiere of the film.

If all goes well, Matthew feels that starting with Fast & Furious 6 or Fast & Furious 7, the series will pay off handsomely across the Pacific.

In the future, there will no longer be such good publicity conditions as in "Fast and Furious 7", and it is more necessary to use movies to speak than before, and the more solid the foundation is laid now, the more people can be attracted, and the future can be predicted.

In any case, Matthew believes that in Hollywood in this era, no one understands the preferences of ordinary moviegoers on the other side of the strait better than him.

That's where the advantage lies.

The Mercedes-Benz limousine drove into Nan Bo Great Street, passed in front of the Walt Disney headquarters, and passed through the high-rise area to a business district made up of low-rise buildings.

It is the office of many entertainment companies such as Angel Agency.

The paparazzi who followed the reporters here, basically knew that Matthew was going to a brokerage company, but he didn't plan to give up the shooting, and the needs of readers and viewers were the options for their work.

No one noticed that as the Mercedes van drove through a T-junction, a Dodge muscle car turned onto Nanbo Great Street and blended into the traffic of paparazzi reporters.

Few people noticed the car, and even the reporters and paparazzi who saw it thought it was a colleague.

In recent days, there have been too many people like them, who have been following that Hollywood star for long periods of time, because the American public loves to watch the news about him.

Just as the Dodge muscle car merged, another Ford followed and turned to Nanbo Great Street.

"I've been waiting for two days!"

On the co-pilot of the Ford sedan, a bald head touched his head and muttered, "It's finally time for him!"

He said to the Latino man in the driver's seat, "Keep your distance from the car in front of you and see if Rodriguez can find a chance to crash into it." ”

The Latino man's face was full of fierceness, "Yes, boss!"

The bald head gently touched the modified semi-automatic rifle next to the driver's seat, "That bastard ruined my business, I want his life!"

In Tijuana, it took him a lot of material and financial resources and more than a year to dig a tunnel through the border, but the first time he used it, his men met Matthew Horner, and then not only the tunnel was destroyed, but also the forces that brought him were destroyed by the FBI and the Mexican police.

smuggled to the United States with the last money, only the two most reliable little brothers are left by his side, but he has never given up, and the person who made him go from heaven to hell must pay the price.

After tasting the taste of spending money like running water, it is better to die than to live this life like a refugee.

However, even if you die, you have to pull a cushion!

In fact, he came to Los Angeles a few months ago, and then sadly found that the other party was out on location, and occasionally came back, and there was an unusually vigilant bodyguard by his side.

There was only one chance to make a shot, so he endured it until now.

The black Mercedes-Benz sedan approached the angel brokerage company and stopped in the parking lot in front of the company, Matthew had just opened the car door, and before he got out of the car, John, the bodyguard who got off the co-pilot, suddenly changed his face.

"Be careful!" he reminded Matthew loudly.

Matthew turned his head to see a Dodge muscle car burst out of the spur and crashed into his Mercedes Benz.