Besides, Bai Ningyuan felt that although the current results looked pretty good, they didn't need to be praised.

It's only the twenty-sixth day of the lunar month, and they haven't seen the really hot time and scene yet.

Only from the Spring Festival will it be the time when the red envelope function really shows its power, and before that, everything is just a warm-up.

Therefore, for Yan Banlei's attitude of seeking praise, Bai Ningyuan showed a sneering look.

Well, Bai Ningyuan didn't have the slightest intention to satisfy Yan Banlei, who was proudly waiting for his praise, but asked her a question coldly: "Now that you are happy to pay finance, do you have any good ideas?" It seems that you have been quiet until now." ”

It's the Spring Festival soon, and it's time for the annual payment war.

At the beginning, when Lepay Finance was launched, on the one hand, it chose to cooperate with the Spring Festival Gala, and on the other hand, after launching the "Jiwufu" activity, it can be said that it suddenly started the fame of Lepay Finance, and it has also become a very important promotion in the process of the rise of Lepay Finance, laying a foundation for the rapid development of Lepay Finance.

Because of this, almost all merchants have seen the value of the Spring Festival stalls, so after that, for two consecutive years, with the help of the opportunity of the Spring Festival economy, the battle of third-party payment is also very happy.

The same is true this year, early, Fortune Treasure has finalized this year's strategy, launched a mine-sweeping activity, in the newly launched mobile phone APP, add a small radar application, you can search for virtual signals in the way, find a variety of discount cards, of course, the most attractive is in the process of the Spring Festival Gala, there will be "cash from the sky" activities, slam the radar in each hour of the time period, it is possible to get cash rewards.

I have to say that when it comes to money, the enthusiasm of the people in China to participate is quite high, so under the publicity and promotion of Fortune Treasure, the number of installations of Fortune Treasure APP has risen rapidly, and it has gradually narrowed the distance with Lepay Finance.

For the leader of the third-party payment platform, Fortune Treasure has never given up the competition.

Therefore, even if Lepay Finance is now in a leading position, but in the face of increasingly approaching opponents, we must not take it lightly, and we still need to think about the activity creativity, and this Spring Festival stall is obviously a very important part.

As for the various good results achieved by Lexin, it has a fart relationship with her, and it is her job to do Lepay well.

Seeing that Bai Ningyuan didn't say the praise he wanted, Yan Banlei couldn't help but pursed her mouth, seeing that she was such a big person, and she was cute when she had nothing to do, Bai Ningyuan felt that her head was full of black lines.

"Of course there is, actually, we're already doing it now. Yan Banlei hadn't forgotten that Bai Ningyuan was her boss, so after being angry for a while, she still said to Bai Ningyuan a little angrily.

"Huh?" Hearing Yan Banlei's words, Bai Ningyuan couldn't help but show a puzzled look on his face, he had already started to move, but why did he never pay attention.

"Have you not logged in to Lepay Finance in the past few days?" Seeing Bai Ningyuan's puzzled appearance, Yan Banlei said directly without thinking about it, why she is so sure, the reason is very simple, she believes that if Bai Ningyuan has landed in the past two years, it is impossible not to notice the New Year's activities of Lepay Finance.

Seeing that Bai Ningyuan nodded honestly, Yan Banlei did not continue to hide it, but explained directly to Bai Ningyuan: "This time the activity we launched is still a collection of five blessings, but this time we have played a new slogan, that is, 'return the wealth card that we owe everyone for three years', and continue to carry out the activity of collecting five blessing cards and sharing 100 million cash." ”

At that time, Lepay Finance did not put too many "wealth cards" in this activity of collecting five blessings, resulting in only 200,000 users getting together the wealth cards (official figures), and the sensational activity of collecting five blessings to share the cash prize of 100 million yuan came to an end.

In the past two years, in the fiercely competitive Spring Festival, Lepay Finance has not used this idea anymore.

And this year, with the increasingly fierce competition, especially several financial companies that have obtained domestic third-party payment licenses, they are eager to fight, so Lepay Finance restarted the project, after all, three years ago, this idea can bring countless users to Lepay Finance, making Lepay Financial all the rage, almost becoming synonymous with the Spring Festival that year.

Hearing Yan Banlei's words, Bai Ningyuan's eyes couldn't help but widen, he didn't expect that this cold rice could be fried like this, he was really stunned by Yan Banlei's creativity.

Of course, he wouldn't know that in the Spring Festival of the second year after his rebirth in his previous life, Fortune Treasure also fried a handful of cold rice like this, and it also achieved quite explosive results.

It's not that he doesn't know how popular this activity of collecting five blessings was three years ago, but if it's like what she said, it's not that there is no room for operation.

Returning the wealth card that you owe everyone for three years, and then sharing the cash prize of 100 million equally, this sounds really attractive, but after those lessons of that year, will anyone still be keen on this activity?

Bai Ningyuan put a big question mark in his heart.

When he was promoting it back then, he treated this activity more as a gimmick, but he didn't think about really taking out 100 million to divide it equally, and the so-called 200,000 to make up the number of Wufu also has a huge amount of water, because he has never regarded this activity as a sustainable development idea.

"So......" Bai Ningyuan raised his head and looked at Yan Banlei fixedly, with an inexplicable look on his face: "You won't really take out 100 million!"

Under the gaze of Bai Ningyuan and Zhang Yan, Yan Banlei nodded slowly and calmly.

Seeing Yan Banlei's movements, Bai Ningyuan couldn't help but look at Zhang Yan with a face, and then the whole person was a little bad.

That's a hundred million, throw it out if you don't agree with it, Bai Ningyuan suddenly found that in the entire company, he couldn't find anyone more generous than Yan Banlei, or rather, this feeling of taking other people's money to spend a lot of money is very cool, and it is not distressing.

"What's the stare, isn't it just 100 million, it's a big deal that I will use all the publicity expenses for the whole year this year, and then I won't advertise for a year!" Looking at Bai Ningyuan's distressed look, Yan Banlei pursed her lips and said impatiently.

Hearing this, Bai Ningyuan glanced at Zhang Yan again, and at this time, he didn't know what expression to make to deal with it.

"Okay, okay, you don't want to think, how many users do you have now? This investment of 100 million seems to be very large, but it is evenly distributed to each user, there is not much at all, but it is different for users, as long as it can stimulate the greed in their hearts, let them see the possibility of pie in the sky, they will participate in it desperately, not to mention the use of this activity, how many registered users I can achieve, in my opinion, as long as we can firmly control the behavior of users in the competition for the entire Spring Festival, and do not let users participate too much in the activities of competitors, even if we win the battle, this 100 million investment is worth the money。 Yan Banlei looked at Bai Ningyuan and patiently explained to Bai Ningyuan.

Hearing Yan Banlei's words, Bai Ningyuan couldn't help but think deeply, and didn't rush to express any opinions.

"Besides, don't look at the so-called 100 million cash that can be withdrawn at that time, but when it comes to the user, a person is a piece of two, and even these are not as good, at that time, how many users will choose to withdraw? It's really not troublesome enough, so the final result is that the funds of this 100 million yuan are finally precipitated in Lepay Finance, but they are scattered into the accounts of various users, in fact, they can use the opportunities of these money, very few, for the company, almost no loss, but also brush a wave of word-of-mouth in the user again, one stone. Yan Banlei said to Bai Ningyuan again.

At this time, even Bai Ningyuan had to admit that what Yan Banlei said was quite reasonable, I am afraid that in the end, as she said, the 100 million funds were scattered and turned around, and finally returned to the hands of Lepay Finance.

What a talent to be able to design this gameplay!

Bai Ningyuan coughed lightly, and did not continue on this matter, after Yan Banlei's simple explanation, he had any plans for Yan Banlei this time, and just reminded him: "The key to this matter is to stir up the topic, and we can't let users distrust us because of what happened before, and the user's participation is the key." ”

"Don't worry, I've fully taken this into account, so since the day before yesterday, I've been spreading the relevant situation of the collection card in the media and software, creating a sense of tension and urgency, especially on the homepage of the APP, which clearly indicates the number of users who have been collected, to convey a hint to users, people are a little jealous, how can they watch others share huge bonuses, and exclude themselves? They firmly believe that since others can do it, then they will also do it, under the control of this psychology of not admitting defeat, the number of participating users has snowballed bigger and bigger, as far as the current trend is concerned, it is easy to complete the predetermined goal!" Yan Banlei said in a deep voice, with a deep look on her pretty face......

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