In the blink of an eye, January has passed.

Today is February, and the New Year is much closer.

When Su Yi went out, he looked at the calendar and found that today was already the twenty-third day of the lunar month, which means that there were only five days left until Chinese New Year's Eve.

The New Year is approaching, and along the way, the atmosphere is a little different.

In Zhenguo, the Spring Festival is the most important festival, and after a hard year, it is not just to have a good year.

Therefore, today, when Su Yi went out, he found that many people were doing a big cleaning, and people washing furniture, cleaning windows, and washing cars abounded, all in preparation for the Spring Festival.

This new year, new atmosphere, during the New Year, everything is new, the newer the better, which is why the cleaning is done.

At this time, Su Yi was also a little homesick, missing the home in Yanyun City.

In the past, when he was in Yanyun City, the New Year was the happiest, whether it was cleaning or buying New Year's goods, it was very happy, and he would not feel tired.

Su Yi has already arranged it, in a few days, he will go back with Su Ya and the others, and go home together for the New Year, and now there are only a few days left.

As he walked, he came to a Lefei supermarket.

The end of the year is approaching, the supermarket can be the most lively place, every day there is an endless stream of people to come, just for the Spring Festival to buy New Year's goods, so the supermarket at this time, is the most lively, the flow of customers is the largest.

And today, Su Yi came to Lefei Supermarket, not to buy New Year's goods.

If he wanted to buy New Year's goods, he wouldn't come alone, he didn't know what to buy, of course he would come with Su Ya and the others.

Since Su Yi is here alone, naturally it will not be for the purpose of buying New Year's goods, the purpose of his coming here is to inspect the market.

Today is a very important day, not only the first day of the new month, but also the Mengzhu series launched by Yeluo Group, which has officially increased in price today.

Therefore, Su Yi is here for this reason, to understand the reaction of consumers to the price increase of the Menggui series.

Although there is a special person in charge of these things, and he does not need to come in person, the chairman of the group, but if he does not come in person, he will always be uneasy, anyway, he has nothing to do, and it is good to come and learn about the market.

There are a lot of people in Lefei supermarket, all of them come to buy things, and it seems that it is very busy.

If Su Yi came to buy New Year's goods, then he would not be able to choose them well, but he did not come for this goal, so there were not many people, and the impact on him was not great, and it would not delay his goal, and if there were many people, he could also learn more about the real situation, which was also conducive to analysis.

After a while, he came to the shelves of the Dream Rose series, and there were also many people shopping in this person's washing area.

After observing for a while, Su Yi was a little relieved.

There are many brands in this personal care area, but on the shelf of the Dream Rose series, the number of people gathered is the most, that is, the number of people who buy the Dream Rose series is still the most, while the people of other brands are relatively few.

From this point of view, it can be known that although the price of the Dream Rose series has risen, there are still many consumers who still choose the Dream Rose series instead of other brands of cleaning and care products.

Then, after observing for a while, Su Yi went over to ask consumers to know why they bought the Dream Rose series and their opinions on the price increase.

After asking a few people, he had a rough idea of this.

The price increase of the Dream Rose series has indeed made many people dissatisfied, and the price increase is not low.

The retail price of Dream Rose shampoo and Dream Rose shower gel has increased from the original 50 yuan to 72 yuan now, and the Dream Rose toothpaste has also increased from 25 yuan to 32 yuan now.

This calculation, the products of the Mengzhu series are basically about to rise by half, and consumers will naturally not be too satisfied, and no one will be willing to spend more.

However, although consumers are not satisfied with the price increase of the Mengzhu series, it can be regarded as acceptable, and the current price is not too excessive, and it is barely acceptable.

After getting used to the Mengzhu series, consumers really can't get used to using other brands of products.

Therefore, even if consumers are not very satisfied with the price increase, they still choose to buy the Dream Jewel series in the end.

This is what Su Yi has learned from consumers, and these answers are enough to represent the opinions of most consumers, and I believe they all think so.

Of course, the price increase of the Dream Rose series is not without any impact at all, and there will still be some people who temporarily give up buying the Dream Rose series because of the price increase, or never buy the Dream Rose series again, it is possible, but this is only a small group, and it will not have a big impact on the overall sales.

In this way, the sales of the Dream Rose series will not be affected too much, and with the increase in popularity, the sales will continue to rise every day, and the magnitude will not be too small.

Therefore, the price increase of the Menggui series is considered a success, and there is no consumer boycott.

If the price of other brands' products suddenly rises, and it rises so high at one time, especially for a new product, the impact will be very bad, and many consumers will lose interest in this brand, and it is very likely that they will turn to other brands, resulting in a serious decline in sales.

This possibility is very large, so even if the general company raises the price, it will not rise so much at one time, but will take multiple price increases, each time the amplitude is as small as possible, or reduce the cost by reducing the amount, so as to achieve the effect of price increase, it will definitely not be like Yeluo Group, which will rise so high at one time.

At that time, Su Yi thought about it for so long before deciding to increase the price, and it was precisely because he was worried that such a situation would occur that made him unable to make it simple.

If these consumers are not satisfied with the price increase and start to boycott the Mengzhu series, it will be a very bad situation for Yeluo Group.

Thankfully, however, these did not happen, and despite the price increase, consumers still chose the Mengzhu series instead of switching to other brands.

The reason why the Dream Rose series is so special is mainly because the products of other brands cannot replace the Dream Rose series, and the experience effect is completely different, and it is this experience effect that consumers are used to and are very satisfied with, so that they continue to choose the Dream Rose series instead of other brands.

This is the confidence of the Dream Rose series, it can be said that most consumers can no longer do without the Dream Rose series after using the Dream Rose series, and will become the most loyal users, which is an advantage that other brands cannot have. (To be continued.) )