The classmates burst into laughter, Li Xinran was half ashamed and half annoyed, and Zuo Zhesheng was so angry that his brains jumped......

Pi is still Fang Xiaowu Pi, a broken metaphor, which completely makes the classroom out of control. *With* Dream *Small* Say .lā

Zhou Yaping and everyone laughed almost and applauded lightly: "The words are not rough, it almost means this, you are qualified." ”

Everyone laughed again.

Zhou Ya's flat color is correct: "Students can understand the three major costs according to this idea, don't laugh and forget, Xiao Wu's description is vivid and vivid, there is no depth, but it is very high, which proves that he really thinks in place." ”

The laughter came to an abrupt end.

Zhou Yaping took the opportunity to start a long speech, and his mouth was like a river, and he talked endlessly.

"Opportunity cost is not only the foundation of micro-economics, but also the foundation of Western economics, and this concept is very different from our daily common sense, especially the common sense of Chinese people. ”

"Microeconomics is essentially a method of thinking, especially a Western-style method of thinking, at present, most of the domestic teachers, most of the ideological methods do not conform, basically in the imperial examination style of learning with students to memorize concepts, memorize models, memorize formulas, and brush exercises, and have good adaptability to cope with the exam, but lack of scene memory. ”

"Any economic concept, formula, and model can actually find vivid scenes in life, such as the example of Xiao Wu just now, is it very clear all of a sudden?"

"As a teacher who lays the foundation for you, I don't want to teach a group of students who can only brush questions and cope with exams, I hope that after you go out of campus and enter the society, you can become a winner in the workplace with solid theories and flexible applications. ”

"Is it difficult?"

"Pricing, Offers, Promotions...... It's nothing more than an opportunity cost, a supply and demand curve. ”

"It can be said that if you can really learn the first six chapters of the Micro Sutra well and thoroughly, you will be qualified for the position of marketing manager in a large company. ”

"Don't believe me? Think I'm blowing nonsense?"

"If you look at your own courses, "Probability Theory and Mathematical Statistics", "Line Algebra", "High Mathematics", "Principles of Statistics", what is the combination?"

"Collecting a large amount of data by scientific methods and statistically stating constant variables, and applying them to formulas for linear or complex calculations, the conclusion is to weigh the cost of the activity and the expected effect of several solutions. ”

"It is clear whether activities should be done, how much should be invested in activities, how to set prices, and how to bundle costs with discounts. ”

The answer is clearly there, how do you apply to your superiors, how do you persuade the leader, how do you divide the task objectives downwards as a marketing manager...... Isn't it easy?"

The sudden education was not only not offensive, but even fascinated by the students.

The same is true for Fang Xiaowu.

As a young man who is interested in starting a business, his amount of funds and contacts have far exceeded the standard, but the relevant accumulation is still too little, and there are surprisingly many things that need to be learned and worth learning.

Now he is like a sponge, far more hungry and thirsty than when he has no goal, and he does not refuse to accept knowledge.

The more you learn, the more you understand your immaturity.

Whatever you do, you can't be completely ready to do it, that's not realistic.

However, the more preparation you do, the better, and the more solid the foundation, the more likely you are to succeed.

Do great products have great endings?

No.

There are 10 million times more startups that die before dawn than those who succeed, and now they are famous, and the startups that have been killed in the eyes of outsiders are also quite a huge number.

What do you expect the headhunters to find professionals to do, and you don't know anything about it?

That's called throwing money, and the first one is wronged.

Let's just say that the product marketing manager casually reported an activity plan, and the plan was made full of flowers, which made people excited, and the young start-up waved his pen: accurate!

A lot of money was spent, the event was lively, and it seemed to be booming, but what was the result?

It didn't work much, and I didn't even know what the problem was.

However, the marketing manager took his team to buy a car in one year and a house in two years, making a lot of money, and then with the name of the elite in the industry, with the aura of "hosting such and such an event", he continued to hook up with the headhunters, ready to change jobs at any time.

Are you angry?

But is there a way?

Those who do this are professional fools, the good and the bad are uneven, black and yellow are mixed, you don't know how to distinguish between them, and being rubbed with oil is a high probability event.

Even giants like Ahri and Pain News, their holding companies are often swept away when they are promoting.

Some of them are done by the Internet, but some of them are just the greasy of marketing.

Advertising, marketing, and promotion are basically a big category, and the water in it is bottomless!

If it continues to expand, to the next level of direct sales, it is simply the Mariana Trench.

Thinking of this, Fang Xiaowu subconsciously raised his hand and asked: "Mr. Zhou, if we want to start a business, should we pay more attention to products or marketing?"

Zhou Yaping smiled slightly and pushed his glasses.

"If your product is not advanced enough, subversive enough, and has strong irreplaceability, I suggest you still pay more attention to marketing, especially if you yourself understand marketing and cost calculation. ”

Zhou Yaping casually told another case.

"I once discussed academic issues with Dr. Yan Weipeng, the general manager of the search advertising department of the former Pain News, and he asked you this: How much do you think game companies will pay on average for each click they get when they place game advertisements on the homepage of major Internet portals in China (Zhalang, Pain, Paste, and Huang Yi), with an area of 3×5?"

"Let's guess too. ”

The students were aroused by curiosity and guessed gossip.

"I think it's at least 5 bucks, right?"

"! 5 yuan for one click, 5 cents at most!"

"Agreed! If it's very expensive, wouldn't it be a loss? A few cents is more reasonable. ”

"How can I get a few dollars, think about it, how many people will order advertisements now?"

"0 bucks! I think it's going to be expensive. ”

Fang Xiaowu didn't say anything, he vaguely guessed that the price might be far more expensive than 0 yuan, but he couldn't imagine it.

Zhou Yaping smiled and shook his head, turned around and wrote down a number on the blackboard, four digits.

The classmates almost didn't go crazy.

"More than 000?!What are you kidding!"

"No kidding, it's so expensive, the scholars at that time had the same expression as everyone else. ”

Zhou Yaping shrugged, then sighed.

"Now, idiots can confirm that such ads are basically ineffective, and there is a serious mismatch between cost and benefit, so we rarely see similar ads on portals. ”

"However, on next-level sites, game ads are enduring and the actual cost-benefit curve is still poor. ”

"So, the question is: why do game companies advertise like this?"

"This is the homework for the National Day, after the start of school, everyone has to hand in a small essay, it accounts for 20 points of the final grade, everyone should take it seriously!"

As soon as these words came out, Fang Xiaowu's resentful eyes suddenly drowned Fang Xiaowu.

Big brother, are you a monkey?

Either they are doing something, or they are walking on the road of doing things......

However, Fang Xiaowu had no time to pay attention to these, and his rational thinking told him that this topic was very interesting, and if he could figure out the connection between it, it would have a great positive effect on his entrepreneurial behavior, and even his understanding of the entire business society would be raised.

In fashionable terms, it is to improve the rank, get new skills, and take a step in the direction of a domineering president.

Thinking about it, the little fifth brother smiled dumbly.

It's really not easy for me to start a business...... Look at the protagonist in the network, it's called an easy thief to engage in a company, why didn't I have that life?