The next day, Lindy had a rare sleep, and didn't wake up until eleven o'clock at noon, and when he opened his eyes, Maomao was fighting with the rolling paper.

It's a familiar picture.

"Maomao, can you let go of the rolling paper that Dad bought?" Lindy rubbed his eyes and sat up, the biological clock was out of order, making Lindy dizzy and a little hoarse.

"Daddy, you're awake. A small snow-white furball suddenly threw itself into Lindy's arms.

Don't say it, Mao Mao made such a fuss, and Lindy also came to the spirit, "Little thing, let go of my brother's rolling paper, and come to fight with my father for three hundred rounds!"

The two of them were in a mess on the bed.

After playing with Maomao for a while, Lindy also woke up completely, washed up, and Lindy turned on the computer and started the Internet.

Lindy sorted out his thoughts last night, the current growth of downloads in Z city has slowed down, maybe after a while, there is a possibility of a decline in downloads, and although the number of downloads in other cities is growing, it is difficult to find a new "Z city" in a short period of time.

At present, he still has a classic game like Contra in his hands, and he can't wait for other cities to grow naturally, and he must find a way to let the people know about Tetris faster.

The most straightforward way to do this is to advertise online.

At this time, Lindy was opening the neighboring city of Z City and the portal of City C, Longcheng Township Information Network.

Finding the contact information of the website, Lindy picked up her phone and called.

Unexpectedly, there was still someone on duty in the Ministry of Commerce of the website on the weekend, and the phone rang a few times, and someone picked it up.

"Hey, hello, Longteng Nostalgia Business Cooperation Department. "It was a man who spoke.

"Hello, did you consult your side about advertising on the site?" asked Lindy.

"Yes, please wait a minute, I'll go find the person in charge of advertising. ”

"Okay, trouble. ”

After a while, the phone was picked up again, and this time it was a female voice who spoke, "Hey, hello, do you want to consult about advertising?"

"Yes. ”

"What is your main business?"

Lindy didn't know that there were so many questions to ask about advertising, but since it was about cooperation, there was nothing to hide.

"Video games. ”

"Game-like?" the voice on the other side paused obviously, "Sir, what's your name?"

"Don't give your surname Lin. ”

"Mr. Lin, the advertising on our side is arranged according to the corresponding section, such as recruitment, we will put it in the recruitment forum, and the food category, we will put it in the food section, but we don't seem to have a special game category, only a few toy manufacturers, but it is arranged in the manufacturing sector, you are a video game, it doesn't seem to be suitable. ”

It turned out that this was the reason why the other party asked so much, and Lindy didn't know much about web advertising.

"Well, beauty, is there that kind of separate ad, like on your homepage, or a pop-up window or something. ”

"Mr. Lin, the ads on our homepage have been fully arranged, and the contract of a recent merchant is also until the end of next year, so ...... As for the pop-ups, our pop-ups are not advertised, we are just a city portal, so the interface needs to be kept relatively clean so that the citizens will not be too disgusted. ”

Lindy didn't expect it to be so complicated to find an advertising space.

"That beauty, I can take the liberty of asking, what is the approximate cost of a website of your size to make a pop-up advertisement, or advertise on the homepage?"

The girl on the other side hesitated, "Well, Mr. Lin, haven't you ever done a web advertisement?"

"Yes, but I really plan to advertise. Lindy explained, if the other party feels that he is joking, he probably won't be able to inquire about anything.

"Well, in fact, it's not a secret, web ads are generally charged according to the amount of imports, such as a pop-up window, a user clicks on the pop-up window to enter the specified page, then this is an effective import. Our website also had a pop-up ad before, and the charge was 8 yuan per IP, but then the public's response to the pop-up ad was not very good, and it was finally canceled. ”

8 yuan for an IP, Lindy didn't expect that the current IP is so expensive.

8 yuan is not a download, but as long as there is a user who clicks on the ad, you will be charged 8 yuan, whether you accidentally click on it, or click to play, as long as it is a valid IP, you will be charged if you click it.

Lindy's game is only 280 yuan, that is to say, for 35 users who click on the ad, one person must download the game before he can recoup the cost.

"Mr. Lin, if you really make video games, then I actually recommend that you don't advertise online, that would be very inefficient. ”

"Oh, beauty, can you tell me why?" It stands to reason that this beauty has said enough, but Lindy really wants to know the answer, so she can only be cheeky and continue to ask.

"Mr. Lin, you are really a layman. The reason why we put recruitment advertisements in the recruitment forum is that many of them are looking for jobs, so we can put the corresponding demand for advertising for the target customer group, so that the business can more easily earn back the advertising costs. ”

"But who's on our site now to play games? That is, your target customers are not with us, and you are not cost-effective to spend this money. ”

Lindy understood this time, what ads to place in which places, so as to achieve the effect and recover the cost.

To put it simply, if you place an ad on a game forum, one out of 10 people who click on the ad may download it, but in Longcheng Township, one out of 30 people may not download it.

"Oh, I see. ”

"Mr. Lin,Your game should be a mobile game.,Actually, you can go directly to the app store.,Recently, the more popular games.,Like alphabet air combat or something.,It's not all there.,There's no need to advertise there at all.,At most, you should be able to see the ranking.。 ”

"This ...... I just wanted to add some avenues of publicity. Lindy didn't explain much, his game also has a client, but there is no need to explain more here, Lindy simply said casually, "Beauty, thank you very much for your introduction, if there is a chance to cooperate, I will come to you next time." ”

Lindy was indeed very grateful to this girl she had never met, and it was rare to be able to say so much to a stranger like him.

"Okay, Mr. Lin, my surname is Yang, next time you have a need to place an advertisement, you can come to me directly. ”

"Okay. ”

Hanging up the phone, Lindy shook his head slightly, it seems that he had thought too much about advertising before.

Why do game developers on the planet dare to put so many ads, because they can find target users, those who watch anime may like to play games, those who read novels, maybe they like to play games, and those who browse the small yellow pages, hum, these people must be extraordinarily energetic, and nine times out of ten they also like to play games.

But Lindy can't find a target user now, there are also video sites, novel websites, and more small yellow pages, but the key is that the game has not formed a climate at all, which was originally an opportunity for Lindy, but now it also restricts Lindy's publicity to a certain extent.

"Forget it, the price is too uneconomical. After careful consideration, Lindy gave up the idea of advertising on the website for the time being.

"Hey, what now?" the strategy he had thought of was completely denied, and Lindy didn't know what to do for a while, so he simply leaned back in his chair.

Just as Lindy was looking at the computer screen in a daze, she inadvertently saw a line of favorites on the web page.

I don't know when, there is an additional "Shake Live Platform" here.

"Live streaming platform?"

These four words made Lindy sit up from her chair at once.

Entering the Shake live broadcast, Lindy went directly to Xiaomei's live broadcast room.

In the live broadcast room, Xiaomei was chatting casually with netizens.

Lindy looked at the number of people, maybe because it was the weekend and more than 40,000 people were already watching the live broadcast.

"Why is Daddy looking at beautiful women?" Maomao jumped onto Lindy's lap. "Daddy, are you too?"

"Hungry for your size!" Lindy was concentrating on thinking, and was so angry and funny that Mao Mao was so interrupted. "I'm here to see if I can promote my game through live streaming. ”

In just fifteen minutes that day, there were more than 2,000 downloads in Russia, and Lindy was quite impressed by this experience.

However, Lin Di only thought of recommending pop-up ads in this live broadcast room, but ignored the live broadcast room itself.

The people who watch the live broadcast should be boring too, isn't that his target customer group?

"Dabi, you also said that you are not hungry and thirsty, and your eyes are falling when you look at this sister. Maomao looked up at Lindy.

"You know!" Lindy knocked on Mao's little brain. "Don't bother your dad, your dad is thinking about a very important project!"

"What project?" asked Mao Mao.

Lin Di was stunned for a while, and only spoke after a long time, "It seems that I want to meet Xiaomei." ”