Chapter 214: A Carefully Selected Program
Two of these three variety shows are the same as "Exploration and Discovery", one is the science and education program "Animal World" that was supposed to be broadcast at the end of this year, and the other is the lecture-style program "Hundred Lectures" that will not be broadcast until after 2001.
As for the remaining program, it is relatively more popular with the audience than the first two programs, that is, "Happy Camp" broadcast by Mango Channel in 1997.
In addition to "Happy Camp", the two programs "Animal World" and "Hundred Lectures" are actually not very prominent among the variety shows that Wu Ming has watched, and there are actually many variety shows that are more popular and have higher ratings than these two.
But after careful consideration, Wu Ming decided to choose these three programs, because these three programs are closer to this era.
It's not that other variety shows are bad, but compared with "Happy Camp", "Animal World" and "Hundred Lectures", there are various shortcomings.
For example, reality shows such as "Run, Brother" and "Where Are You Going, Dad", which were very popular in later generations, not only have a very large investment, but also do not fit in with this era.
You must know that an era has the characteristics of an era, and the preferences of people in different eras are also different. What will be popular in a few decades will not necessarily become popular in this era.
In Wu Ming's view, the Xiangjiang audience, who has not been baptized by many entertainment programs, is quite unlikely to accept reality shows such as "Run, Brother" and "Where Are You Going, Dad".
Wu Ming didn't want to give Fang Yihua a chance to counterattack, so naturally he wouldn't take a big risk to engage in those shows.
The three programs of "Happy Camp", "Animal World" and "Hundred Lectures" are different.
Among them, the program "Happy Camp" is somewhat similar to TVB's "Happy Tonight", but it is also very different.
In addition to the fixed host group, "Happy Camp" will also invite idol stars to play, interview, sing, and dance.
And "Happy Tonight" generally only has a fixed host group, and it does not often invite other stars, and it also performs dramas and plays short plays.
However, Wu Ming believes that as long as the excellent variety show "Happy Camp" temporarily removes some links that are not suitable for this era, it will not lose to "Happy Tonight". Especially Wu Ming's stars and singers, they can give full play to their advantages.
"Animal World" and "Hundred Pulpits" have stable advantages, you must know that in the previous life, "Animal World" was a variety show that continued to be broadcast for nearly 40 years, although "Hundred Pulpits" was not broadcast for so long, but it also continued to be broadcast for nearly 20 years.
And although the ratings of these two programs are not in the top few, they have always remained above the level line of first-class programs.
Of course, the most important thing is that after the broadcast of these two programs, Wu Ming is not afraid of plagiarism by TVB.
"Animal World" is more of a documentary than a variety show. If you want to shoot it, you have to travel to various places around the world, such as jungles, grasslands, mountains, lakes, and oceans.
The cost of travel alone is not a small amount, and the cost of tape and film is not small, so the amount of money spent is relatively large. With Fang Yihua and Shao Yifu's consistent door-picking personalities, it is impossible to spend so much money to shoot this kind of thing.
And Wu Ming is different, Wu Ming not only has enough funds to shoot "Animal World", but also can sell "Animal World" to CCTV to return some funds.
The production of "Hundred Lectures" is not easy, and it is impossible to invite so many experts and teachers of history just by relying on the small land of Xiangjiang. Even if the planning book of this show was thrown in front of Fang Yihua, Fang Yihua could only stare dryly.
But Wu Ming, relying on his good relationship with the mainland government, was able to find enough history experts from mainland schools to produce the program.
Ten minutes later, Huang Xizhao and Zhou Liang Shuyi carefully read the program planning book.
"Smack!"
Huang Xizhao slapped his thigh violently, got up from the sofa, stood up directly, and walked back and forth in the middle of the office several times.
"It's really good, with these three programs, our Star TV can completely overtake wireless in variety shows. Huang Xizhao said excitedly with a smile on his face.
Zhou Liang Shuyi also nodded again and again, looking excited, and agreed: "That's true, as long as these three programs are successfully broadcast, our Star TV can break the current stalemate with wireless." directly conquer their long-standing advantage point - variety shows. When the time comes, you can kill them and leave no piece of armor behind. ”
It's no wonder that Huang Xizhao and Zhou Liang Shuyi are so excited, they have endured it for too long. Although Star TV is no longer as vulnerable as before in terms of variety shows, every Monday, Wednesday, and Friday, when "Millionaire" is broadcast, it can be opened with wireless seven or three.
But in the days when "Millionaire" was not broadcast, it was defeated by wireless, and the ratings were only less than 20%.
Now there is finally a new variety show to fill the void left by "Millionaire".
Wu Mingwan smiled, shook his head and said: "Don't be too happy, even if these three programs are produced, in terms of variety shows, we will only overpower wireless at most, and it is impossible to completely defeat them at once."
After all, their "Happy Tonight" is also a very good program, and it has been broadcast for so long, and there are too many loyal viewers. At that time, the ratio of our ratings to wireless is estimated to be 6:4. ”
Zhou Liang Shuyi was silent for a while when she heard this, then calmed down, sighed, and said in a deep voice: "Indeed, as you said, boss, the heritage of wireless for so many years cannot be underestimated. ”
Zhou Liang Shuyi actually understood that what Wu Ming said was correct, but her feud with wireless was too deep, and now that she had the opportunity to defeat them, she suddenly lost her proportion.
Wu Ming then instructed: "In addition, you must also do a good job, although the program planning books of "Happy Camp", "Animal World", and "Hundred Lectures" have been given to you, it is not certain whether the final program can achieve the expected results. Sometimes, even if you have a good script, you may make a bad movie. ”
Huang Xizhao patted his chest, put on a posture of completing the task, and assured: "Boss, you can rest assured, Mrs. Zhou and I will always keep an eye on the production team, and we will not let them spoil your plan." ”
Wu Ming squinted and smiled, and said, "With your words, then I will be relieved." ”