Chapter 014: Developing IP
The so-called "roadshow" at this time in 07 is a movie tour in the three core cities of Beijing, Shanghai and Guangzhou (occasionally Shenzhen plus CD, the top few cities with the highest basic box office). The roadshow began to be really valued by domestic film publicity and distribution companies, or in 2012, Ning Hao's "Gold Robbery" was set too hastily and lacked enough publicity time It became one of the standard actions of film promotion, and it was also the beginning of the massive city tour routine of film promotion across the country, and roadshows began to truly become an important way for film publicity.
As the creators of "Hurricane Rescue", Li Xiang is both lucky and unlucky. Fortunately, it was during the winter vacation at this time, Li Xiang's roadshow plan could not be implemented, and the promotion and distribution of optical fiber films had just started, focusing on caution, and there was no relevant publicity strategy, the main creators only needed to go to dozens of movie theaters in Beijing, Shanghai and Guangzhou, and it was not as hard as the roadshow in later generations;
Time has gone through February 07, and on March 5, the box office of "Hurricane Rescue", which was released for the second week, was newly released: the single-week box office of 27.12 million continued to win the championship, and the cumulative box office exceeded 80 million, reaching 80.58 million. The box office results are far behind "Disciple" and "Wonderful Night at the Museum", and there is only a gap of more than 10 million from "007: Casino Royale" (91 million), which has been greatly reduced and released for a month. Although the high-definition piracy of "Hurricane Rescue" has begun to appear, it is not a problem to catch up with the gap of more than 10 million in two weeks, and "Hurricane Rescue" has almost no suspense to hold the box office champion title so far in 07, but I don't know how long this champion can be done.
Teacher Yu Rongguang is popular again, in the movie, he plays the father of the patriotic circle of countless fans, all kinds of movie invitations and advertising endorsements come one after another, I thought that I could take a break after the roadshow, now it's a good spin! Who will get along with money? Yang Mi has also gained a lot of attention, although her daughter Lily in the movie is not particularly much, but with her pure and sweet appearance and bumpy figure, she has become a new generation of otaku gods and goddesses. At that time, the otaku gods and goddesses were not 18 years old, and any plastic surgery monster P figure monster dared to call himself an otaku god and goddess, and the gold content of this title in 07 was quite high, such as Liu Tianxian, such as Zhang Xinyu (although the reputation is not very good), they are all representatives of the face and material.
The box office hit of "Hurricane Rescue" was completely unexpected by optical fiber, at first Dad Li asked Da Lao Wang for help, in fact, Da Lao Wang refused, you can't say that whoever wants to make a movie will make a movie, but then I know that this person is Li Xiang, the son of Li's father, Da Lao Wang Duang woke up at once, this is an opportunity to make friends with Wanda, people are the downstream of the film industry - cinema Dad, no matter how wonderful your movie is, my cinema just won't release it, so I asked you if you were angry? Even director Xiaogang, a person who tears apart without saying a word, can only complain softly like a resentful woman when dealing with Wanda's cinema line to reduce his film scheduling rate, not to mention that you have just started your own film career?
How to describe the result? It's like your parents arranged for you to go on a blind date, and you were forced to give in under pressure, but after you arrived at the blind date scene with 100 unwilling and 10,000 unwilling, you entered the house and saw that the blind date was Fan Ye, can you imagine this kind of surprise? Optical fiber can't be so shameless as Huayi, 50 million box office dare to blow the box office over 100 million, 80 million production cost dare to blow 200 million production, but it's still okay to blow a box office of over 100 million for "Hurricane Rescue", after all, the movie is on the air, even if it doesn't reach 100 million in the end, it's about the same.
And Optical Fiber not only focuses on the present, Optical Fiber feels that this movie can be made into a series, the daughter has saved her wife, her wife has saved her friends, her friends have saved herself, and her life is not stopped, even if it is not as popular as the first one, it is not difficult to make a profit. You see that people have this vision now, in fact, it's not that our domestic filmmakers don't have vision, the key is that good works are rare, you look at the future "Monster Hunt", "Chinatown Detective", "Journey to the West: Demon Suppression", aren't all sequels released or about to be released? Optical Fiber is fully confident that it will be made into a series of movies and create a 007 that belongs to China.
In the future, Wanda will take a stake in optical fiber, and optical fiber is also considered his own family in a sense, and Li Xiang and optical fiber cooperate more happily, so there is nothing wrong with handing over the follow-up series of "Hurricane Rescue" to optical fiber to operate. It's just that Li Xiang will only play the role of screenwriter in the follow-up series, and he will no longer be the director of the sequel to "Hurricane Rescue".
As for what the second movie will make, Li Xiang has not yet decided, after all, there are too many good works, and it is also a big problem for the difficulty of choosing, so let's continue to be busy with the promotion of "Hurricane Rescue". On this day, Li Xiang and others had just finished their CD trip and were waiting for their flight at the airport, when Li Xiang's mobile phone rang.
"Director Li, I'm Yang Mi! I'm really embarrassed that the CD didn't accompany you to the roadshow!" After the fire of "Hurricane Rescue", Yang Mi received a lot of endorsements, and she was honored to naturally not miss this opportunity, so Yang Mi has been almost so busy these days that she can't touch the ground, and she doesn't forget to dig wells, and Yang Mi is naturally sorry for her absence.
"It doesn't matter, the box office potential of the movie is almost to the limit, there is not much difference between you and you!" CD is the last stop of the movie promotion, and there is no need to go to too many theaters in itself, in fact, it only needs Mr. Yu Rongguang and Li Xiang to be able to arrive, so Yang Mi's absence has little to do with it, but people can say hello and apologize, Li Xiang is still very satisfied with the other party's attitude.
"That's it, director, after you go back to BJ, I'll save a game and apologize to you personally!"
"What apologizes or not, it's not so particular, the movie promotion is almost over, I have time after next week, you just notify me in advance. ”