Thursday, September 20, the day before the release of "Hulu Brothers".

In the past two days, the major media have unanimously sung down, and they are extremely unoptimistic about the sales of "Hulu Brothers". Originally, the news of this kind of comic going on sale would not occupy a good position on the pages of various newspapers, but who made Wu Ming's behavior of a loser make a fuss. Now most people know that the comics of Wu Ming, the rich second-generation loser, will be on sale on Friday. can be regarded as inadvertently helping "Hulu Brothers" advertise once.

Phoenix Press, in the President's Office.

"Xiao Ming, 50,000 copies of "Hulu Brothers" have been printed. In addition, is it useful to do this, can this kind of article still make "Hulu Brothers" a big hit?" Zhang Dexin looked at Wu Ming with a puzzled face and asked.

Wu Ming raised his eyebrows and replied with a smile: "Don't worry, you'll know why I did this then." "Hulu Brothers" will definitely be a big hit. ”

In the past two days, Wu Ming has not made any preparations. On the side of Phoenix Publishing House, he insisted on printing 50,000 copies of "Hulu Brothers", and it was useless for others to persuade him, so he had to do as he said. He found someone to write some articles, and then asked Zhang Dexin to find major newspapers, radio stations, and television stations, and pay them to publish them. That is, it is equivalent to advertising.

These articles, some of which promote the current comics in Xiangjiang, are too violent and astringent, and will bring bad children, and they should be condemned as much as possible. This kind of article has appeared in major media every day in the past few days, and the popularity is comparable to the loser behavior of the Wu family.

Then others boasted about "Hulu Brothers", saying that it is rare in heaven and rare on earth. Talking about the difference between "Hulu Brothers" and those comics on the market, this is a comic of the same genre as "Astro Boy".

That's right, Wu Ming's purpose in writing articles criticizing the violent and astringent comics on the market today is to arouse the concerns of parents and people from all walks of life. This happened in 1975 when Heung Kong passed a "Bad Publications Act", which has continued to the next generation.

As expected, after several days of non-stop bombardment of news, it successfully aroused the worries of people from all walks of life. One after another, experts also jumped out, citing scriptures, how is this comic, how is that comic, and how is that comic, criticizing the comics on the market as worthless, this is exactly what Wu Ming wants to see.

Writing those boastful articles is to let adults know that there is a "Hulu Brothers" comic on the market that is suitable for children, so that they are willing to pay for it, even if "Hulu Brothers" is very naïve and the plot picture is very bad, so as not to let their children read those bad comics.

This is Wu Ming's "Hulu Brothers" marketing plan.

The next day, at noon, various bookstores officially launched "Hulu Brothers". However, unlike the usual 30~50 pages of comics on the market, "Hulu Brothers" is a four-word bound book, with a total of 72 pages and a price of 8 Hong Kong dollars per book.

In fact, various bookstores are not very optimistic about the sales of "Hulu Brothers", but Phoenix Publishing House told them in advance that the payment for the book can be paid after it is sold, and all those that cannot be sold can be returned. That's why these bookstores reluctantly bought some "Hulu Brothers", but they were only placed in an inconspicuous position.

After an afternoon of sales, the sales of "Hulu Brothers" hit the streets as everyone expected.

After the sales data was transmitted to Phoenix Press, everyone was sad. In one afternoon, only more than 400 copies were sold, of which dozens were donated by students and teachers of Wuming School, and more than 100 copies were distributed free of charge to the employees of Duole Toys Company and Phoenix Publishing House. In other words, there are only about 200 books that have been counted.

How can this make everyone not worry, after all, "Hulu Brothers" has been printed in 50,000 copies, and all the funds of the publishing house have been pressed, if it can't be sold, the publishing house will lose a lot of money.

In the conference room, the senior executives of all publishing houses sat silently in their seats, waiting for Wu Ming to speak.

After a while, the editor-in-chief couldn't sit still at first, and said tentatively: "Boss, now that the sales of "Hulu Brothers" are so poor, should we sell it at a reduced price and adjust the sales price from 8 Hong Kong dollars to 3 Hong Kong dollars? ”

Wu Ming took a sip of water slowly, and then replied slowly: "No, if the price reduction doesn't mean that we are weak-minded, and we won't be able to sell it at that time." Rest assured, when the reports come out tonight and tomorrow, sales will naturally start to rise. ”

The media did not take the money and did not perfunctory, and after the concerns about the unhealthy comics on the market, they also understood the marketing plan of Phoenix Press. The reports of the "Hulu Brothers" boasting to the extreme were also considered to be true after they had seen the few copies of "Hulu Brothers" sent over, and even if "Hulu Brothers" still couldn't be sold, they could write some articles expressing concern about the distorted thinking that children can't even read health cartoons nowadays.

In this way, the articles that Wu Ming found someone to write were published in major media.

The comic publishing houses were very angry, and the Phoenix Publishing House wanted to step on their heads and climb up at this time, and actually used this method. Although they don't take "Hulu Brothers" seriously, they are still overwhelmed by public opinion from all sides. After preparing for this turmoil, they united to resist Phoenix Publishing House's decision that various bookstores no longer sell books and comics published by Phoenix Publishing House, and see if Phoenix Publishing House can continue to open.

It's a pity that they didn't expect that after a while, Phoenix Publishing House would be far from something they could shake together.

Saturday, September 22nd.

At noon, the sun was scorching hot on the ground, and a southerly wind blew, and a wave of heat rolled up from the ground, and the fire suffocated the ground.

After last night's radio and television broadcasts and this morning's newspaper publicity, many people know that "Hulu Brothers", a cartoon drawn by a rich second-generation loser, is a healthy and green comic.

Some parents who were bombarded by the news a few days ago and did not want their children to watch those violent and astringent feelings again went to the bookstore to flip through "Hulu Brothers". I found out that it was indeed a healthy and green comic as the report said, and then I spent money to buy a copy to take home and prepare to read it to the children. Then they spread the word to each other, suggesting that friends and colleagues also buy a copy and give it to their children.

In this way, under the explanation of the report and the word of mouth of friends and colleagues, more and more parents came to the bookstore to buy "Hulu Brothers".

"Boss, bring me a copy of "Hulu Brothers". ”

"Boss, do you have "Hulu Brothers" here. ”

The owners of the bookstores expressed their surprise and replied, "Yes, yes, there is still a lot of stock." Then he hurriedly put the stock of "Hulu Brothers" in a conspicuous position.

When the evening counted today's total sales, everyone at Phoenix Press was excited.

In the president's office of Phoenix Press.

"Xiao Ming, today's total sales are out, it is 2316 copies, an increase of nearly five times compared to yesterday, if you get rid of those sent out, it will increase by 10 times today. Zhang Dexin, who is now the president of Phoenix Publishing House, said excitedly. Looking at his sweaty face, it was obvious that he had just come out of the sales data and hurriedly ran over.

Wu Ming is also very happy, it seems that his marketing plan has not gone wrong and has succeeded. So he smiled and said, "Uncle Zhang, calm down, this is just the beginning." Wait, sales will rise again tomorrow. Besides, you go and spend some money to clear up the media and get them to say something nice."

Zhang Dexin also nodded in agreement: "Well, I know, I'll do it now." Then he walked out and found someone to clear the media.

That night, all the parents who bought "Hulu Brothers" gave "Hulu Brothers" as gifts to their children. After watching "Hulu Brothers", the children were also deeply fascinated by the brave and upright image of the gourd baby and the vast supernatural powers. They all shouted and shouted to see the story behind it, to see the gourd baby beat the goblin. Parents were also very relieved to see this situation, and felt that they had given the right gift this time.

The next day, major media reported and analyzed the sudden rise of "Hulu Brothers".

"At the beginning of man, nature is good. Good will triumph over evil. Recommend a healthy comic "Hulu Brothers". ——Ming Pao

"The sudden rise of "Hulu Brothers" means that the healthy comics market in Hong Kong has a lot to offer, and we call on major comic publishers to learn from Phoenix Publishing House. ——Sing Tao Daily

"Violent and astringent comics will eventually decline, and healthy comics are the future. —The Sun

The children who have watched "Hulu Brothers" also spontaneously preached to their classmates and friends, showing off that they have seen a good-looking new comic. Some children also brought the comic book of "Hulu Brothers" to school and shared it with their table mates and friends. The teachers also received a few more comic books from the students.

In an ordinary elementary school, in the office, Teacher Zhao put the comic books seized from Yan Cong in the class on the desk, then shook his head and said to himself: "This Yan Cong has brought comic books to school, and this time I have to find his parents." ”

Then he flipped through it casually, "I really don't know, what is so good about these comic books, they are all things that fight and kill, and teach bad boys." ”

I inadvertently found that this comic book was the "Hulu Brothers" boasted by those TV and newspapers yesterday, and then I looked at it carefully, wanting to see why those media boasted about this cartoon so much.

After a while, Mr. Zhao finished reading the entire "Hulu Brothers", and then returned to Yan Cong's class with "Hulu Brothers" after class.

As soon as Yan Cong saw how Teacher Zhao came back, he immediately became nervous, thinking that Teacher Zhao had come to teach him a lesson again. Who would have thought......

Teacher Zhao took "Hulu Brothers" and handed it to Yan Cong, and then said: "Yan Cong, this time I will return "Hulu Brothers" to you, and you are not allowed to bring it to school in the future, if you want to watch it, you will go home to watch it." If you want to read comics in the future, you should also watch more of this kind of comics, and stop reading those messy comics from before. ”

Mr. Zhao obviously also knew that he couldn't stop Yan Cong, a heavy comic fan, from reading comics, and he could only ask him to stop reading those bad comics and read more healthy comics

Yan Cong took "Hulu Brothers" in a daze, and then watched Teacher Zhao leave. After returning home, he changed his face and told his parents that Mr. Zhao suggested that he watch "Hulu Brothers".

This incident is just one of the many incidents in Xiangjiang about "Hulu Brothers".

After school, the children returned home and took out their pocket money to buy "Hulu Brothers" or pestered their parents to buy "Hulu Brothers".

In this way, the sales of "Hulu Brothers" are rising. By the time the evening was calculated, the total sales had exceeded 10,000 copies.

In the following days, the sales of "Hulu Brothers" continued to rise every day, and the total sales went from 10,000 copies, to 20,000 copies, and then to 40,000 copies......

All the inventory of Phoenix Publishing House has been sold out, so it can only be reprinted quickly.

A few days later, the total sales volume actually reached 140,000 copies, you must know that the most popular comics in Xiangjiang "Dragon Tiger Gate" and "Bruce Lee" are about 200,000, and "Hulu Brothers" can do this to a very good extent. The profit of a copy of "Hulu Brothers" is about 5 Hong Kong dollars, and this time the money from the acquisition of Phoenix Publishing House was earned.

And the reviews of "Hulu Brothers" are also very good, unlike other comics, which are boycotted by parents. Another one is only the first issue, "Hulu Brothers" has a total of 13 chapters, which can be divided into three phases to sell. At that time, the sales volume will definitely be able to be mentioned again.