"Why?"

Shu Yu asked, and Lu Fanghe took the report in his hand and looked at it silently, not speaking for a long time, not knowing how to answer Shu Yu's question.

This is an emergency meeting of DreamWorks on Tuesday, in the conference room, there are many people sitting at the oval long table, the top is Shu Yu, her left hand is Du An, the right hand is Lu Fanghe, and the rest of the people are all at the level of deputy managers of various departments and above, counting them There are a total of fifteen people.

The main content of the conference was to discuss the success model of "Pretty Woman" and its reproducibility, and now they are discussing the first topic: why "Pretty Woman" is so successful.

Why?

Lu Fanghe also wanted to know why, why "Pretty Woman" was able to win a total of 3 in the past weekend. The weekly box office of 900 million is stronger than the 3 of "Kung Fu". 400 million, won the top of last week's weekly box office rankings!

In terms of cost and appeal, these two movies are not of the same magnitude at all, "Fengyue" is like a small man, and "Kung Fu" is a very big guy, but now, this big guy has been overturned by a small man.

Even if "Kung Fu" was only screened for three days, even if the box office of "Kung Fu" failed to reach their expected 400 million box office on the first Wednesday, even if "Pretty Woman" was the first week of large-scale national screening, and it was on a surge after a week-long hungry marketing, the failure of "Kung Fu" in the first week still made star fans across the country angry - this is Zhou Xingchi, this is the super blockbuster they have been waiting for three years after "Shaolin Football", how can it be defeated by a boring film of a man and a woman falling in love!

Countless star fans on the Internet spontaneously gathered and expressed that they would recommend their friends to go to the cinema to watch "Kung Fu", and some of them had already watched it in the premiere week and agreed to go to the second and third brushes this week, vowing to drive "Pretty Woman" from the champion position.

And on Monday this week, the single-day box office comparison of 75.1 million for "Kung Fu" and 27.7 million for "Pretty Woman" also shows that "Pretty Woman" will no longer be the champion this week, and it has given the champion position to "Kung Fu" in advance.

But it doesn't matter.

Flipping "Kung Fu" once is enough for "Pretty Woman" and DreamWorks, they have already got the chips they want to continue to hype the popularity of this film - the gimmick of "Kung Fu" is enough to drive those who have not yet entered the theater to watch "Pretty Woman" into the cinema to watch the movie once, and this Monday's single-day box office, which fell by 11% compared to last week, also shows the weight of this gimmick.

According to analyst analysis, according to this trend, this week's "Pretty Woman" is likely to receive more than 200 million again, and by the end of this week, the total domestic box office of "Pretty Woman" is optimistically estimated to reach more than 600 million, and how much does "Pretty Woman" cost?

Seven and a half million, this number Lu Fanghe remembers very well.

The former deputy manager of Pony Film and Television Distribution was jumped to DreamWorks after Pony Pictures and DreamWorks reached an agreement, and single-handedly helped the company form its own distribution team. In this company, he has personally watched the project "Fengyue" be established from scratch little by little, until today, so he also remembers the money invested in this project by the "Pretty Woman" company very strongly.

It's 7.5 million, 5.5 million yuan, and 2 million publicity and distribution costs, which is not much at all.

To tell the truth, the cost of 5.5 million yuan can barely be seen, but the publicity cost of 2 million is really pitiful in Lu Fanghe's opinion, and this money may not be able to bubble when thrown in the water, but it is relying on this barely visible production cost and pitiful publicity and distribution costs, "Pretty Woman in the Wind and Moon" has come to a situation that he didn't dare to imagine before: as of the full downgrade, the total domestic box office will not be less than 700 million, even if the foreign box office is not competitive, according to the general law of domestic films abroad, there will always be 500 million overseas box office, and the most conservative estimate is that the global box office will be above 1.2 billion.

Relying on this project alone, relying on the box office alone, DreamWorks can reap 4. The net income of 600 million, not counting the income from the sale of video tapes and VCDs in the home market, as well as the subsequent sales of movie soundtracks, etc., are all follow-up income.

It was only at this time that Lu Fanghe understood why Qi Sheng had taken this step in the first place, cooperating with a company like DreamWorks, which had just been established and invested all its value in a movie, which was already in jeopardy financially - Pony Film and Television did almost nothing from beginning to end, just let their deputy manager of the distribution department move his position and change his workplace, and he created at least 46 million net profits for the company, which was too cost-effective and too far-sighted.

Why didn't Lu Fang understand whether Qi Sheng really had vision or good luck in doing this, and he didn't want to guess, he just wanted to know now, why was this?

Why is a film with a total cost of 7.5 million about to create zào4? More than 600 million net profits? How did this crazy movie-watching craze start?

"Well done publicity?"

Someone mentioned that.

"This is just one aspect," Lu Fanghe pursed his lips and shook his head, "Although we took away the limelight a week before the national release, the publicity of "Peacock" is steady and steady, with a long time span, wide coverage, and greater publicity. But it only lasted two weeks before exiting the market, suggesting that publicity wasn't the only factor. ”

The reason is not so simple.

"The planning of hunger marketing is well done, the marketing at the premiere is well done, of course," Lu Fanghe nodded on the table with a pen in his hand, and continued: "The most important thing is that the film is well made, catering to the taste of the audience, and making a film that the masses love." I believe that this is the fundamental reason that really made our film where it is today, and it is also the real reason why we and "Peacock" are going in the opposite direction. ”

Okay, I slapped Director Du and Mr. Shu's ass quietly, and his skills are profound.

Not to be outdone, everyone applauded in approval.

Bang bang bang

Duane accepted everyone's applause with a smile on his face, feeling a little awkward: in fact, in a strict sense, he and DreamWorks are only an employment relationship, and when the dividends of "Pretty Woman" are distributed, he and these people will no longer have anything to do with him, and they really don't need to pat him on the back. However, he also understands that although he has nothing to do with DreamWorks in a legal sense, from a practical point of view, he and Shu Yu are tied together, almost two sides of the same coin, so much so that the media use the term "money-robbing couple" to describe them. Even he himself felt that he would become one of the directors of DreamWorks in the future, and his next film would be produced and distributed by DreamWorks, so it was inevitable to say that he was the boss of these people.

But his mind immediately turned to another direction.

According to the contract he signed with Shu Yu at the beginning, 10% of the distributable income of "Pretty Woman" after deducting taxes, film development funds and theater commissions will be given to Pony Film and Television, and the other 90% will be divided equally between him and DreamWorks - Shu Yu really has nothing to say about treating him, she will lose money, and everyone will share the money.

According to rough estimates of the world4. If the distributable income of 600 million is calculated, then he will get 207 million, and if some personal taxes are deducted, there will be more than 100 million.

In the blink of an eye, he is about to become a billionaire?