Just when Li Yue arrived at Hang Lung Plaza, a shocking news broke out on the scarf of Chanel's official website: the spokesperson of Chanel's full-brand series in Greater China ~ Zhao Yingbao.

As soon as this news was released, Chanel's official website was instantly compromised~

People who don't understand it may not understand the amount of information in Chanel's simple sentence, but those who understand it can't believe it for a long time.

Even if Zhao Yingbao is a hot female star at the moment, she still feels unworthy of being able to win the endorsement of Chanel's all-brand series in Greater China.

In fact, it is normal for everyone to think so~ You must know that there are many domestic stars who have become brand ambassadors of many top luxury brands in the world, but Zhao Yingbao took over the endorsement of Chanel's full-brand series in Greater China, and it is not an exaggeration to say that it is the pinnacle honor of Chinese stars.

First of all, Zhao Yingbao took over as the spokesperson of the Greater China region.

These luxury brands also have a promotional campaign called Brand Ambassador. For example, the relationship between Liu Yifei and Dior is close, and Dior's official bib has a lot of street photography, advertisements, and interview photos of Liu Yifei. Even many of Dior's promotional activities, Liu Yifei was also present at the scene.

But Liu Yifei is only the brand ambassador of a small series in the Dior brand. In the end, the endorsement of Dior Huaxia's full range of brand ambassadors was still obtained by BABY.

You must know that BABY is the brand ambassador of the whole brand series, which can be described as a coaxing, and the whole person's forced style and value are instantly rising. Therefore, many people say that BABY has robbed Liu Yifei of endorsement.

You must know that Zhao Yingbao took over the spokesperson, and the status of the spokesperson is more powerful than that of the brand ambassador, and Zhao Yingbao also took over the whole brand series.

Why is the whole brand series awesome and shining? Luxury brands like Chanel and Dior sell makeup, accessories, bags, clothing, and more.

Makeup is considered the lowest, accessories are second, and the most demanding is of course clothing. Among them, the vast majority of Chinese celebrities only took over one of these luxury brands.

.....

Speaking of which, those celebrities who take over the endorsements of global luxury brands are glittering, but in fact, in the eyes of those luxury brands, these so-called big stars are just dispensable small roles.

For example, after the incident of White Lily, her endorsement of a watch in the Chanel collection was immediately withdrawn and never appeared.

This not only shows that these cutting-edge brands cherish their own image, but also shows their strength, and stars do not have much weight in their eyes.

The stars they choose will be honored, and when they really abandon you, you are actually nothing~

To put it mildly, it is not an exaggeration to rely on these stars to open the Chinese market and make money. Could it be that other people really know the variety of luxury brands very clearly~

Those celebrities will only say that they have received endorsements from the world's top luxury brands, as for the specifics, of course, it is impossible to tell you, you can only rely on yourself to understand.

That being said, being able to take over an endorsement like Chanel is great anyway. What's more, Zhao Yingbao took over the endorsement of Chanel's full-brand series, which is much stronger than other people's endorsements.

…….

It is important to know that among these endorsements, the global endorsement is greater than the Asia-Pacific region, the Asia-Pacific region endorsement is greater than the Greater China regional endorsement, and the Greater China regional endorsement is greater than the Chinese regional endorsement.

Zhao Yingbao's Greater China region is much better than the China region. The Greater China region includes not only the China region, but also some of the islands near China, and even places where the Chinese gather.

IN FACT, THERE ARE ALSO DOMESTIC CELEBRITIES WHO HAVE ALSO HAD GLOBAL ENDORSEMENTS, SUCH AS LI YUCHUN, GLOBAL ENDORSEMENT GUCCI (GUCCI). Although Gucci is not as famous as Chanel, it is also a luxury brand on the same level as her.

After Zhao Yingbao won the full-brand endorsement of Chanel in Greater China, Li Yuchun may be the only one who can surpass Zhao Yingbao in luxury brand endorsement.

……

Endorsements from cutting-edge luxury brands are crucial for every celebrity, even one aspect of measuring their influence. To be able to win the favor of luxury brands, whether it is worth or forced, it will instantly increase a lot.

is famous enough for Yang Mi, but she has not won the favor of luxury brands like Chanel, but she only endorses Estee Lauder, which is far from Chanel in any aspect.

When choosing a spokesperson, a luxury brand like Chanel will pay attention to the star's appearance, temperament, influence and other requirements, which can be described as extremely strict. Therefore, it is really not easy and very unexpected for Zhao Yingbao to win such an honor.

…….

"66666, praise for Chanel, Yingbao is really amazing~"

"Hee-hee, before BABY, Liu Yifei, Nini's Dior endorsement dispute, the flowers fell BABY, I didn't expect that the biggest winner now will become Zhao Yingbao~"

"It's just earth-shattering, there was no rumor about this news before, and now it's really exciting to announce it directly~"

"From the world's cutting-edge luxury goods to choose more and more Chinese celebrity endorsements, it can also be seen that China occupies an important position in the luxury market. ”

"It's such a big news, you don't hold a press conference, is it really good~"

…..

Chanel's official scarf quickly updated a set of Zhao Yingbao Chanel clothing, jewelry, bags, accessories and other beautiful photos, and explained that a press conference will be held at 10 o'clock in the morning on November 22, that is, at 10 o'clock tomorrow in Shanghai.

。。。。。

"Wow, Yingbao's photos are so beautiful~"

"Tomorrow I will fly to Hang Lung Plaza in Shanghai to see Yingbao's press conference~"

"666666, now the auto show is being held on this side of Henglong Plaza, a three-day auto show, today is the first day, tomorrow to see the auto show and Yingbao's press conference, it's really beautiful~"

…..

After Li Yue got out of the car, he looked around, and found a group of people walking towards him, and the leaders were Zhang Yuan, Huang Yang and other four people.

….

"Brother, your appearance is still very stylish~" Zhu Jian said.

Li Yue smiled: "Your car is also stylish enough, and the way you appear is not as handsome as me, just because you are ugly~"

"Roll rough. Huang Yang's fists smashed directly towards Li Yue.

Where are they ugly, although they are not very handsome, but their outstanding temperament can still attract many little girls~

Li Yue directly crackled and knocked their hands down, not hitting them on his body at all, and then said: "There are a lot of luxury cars in this square, quickly introduce them to me~"