In the announcement sent by Lin Di, there is no CG warm-up, no game introduction, and even no name of the game. Such a three-no announcement has been lying quietly on the official announcement page, waiting for the arrival of the 20th.

In such an environment, the new world is still going its own way, well, this is a very "new world".

There are still 3 days to go until the 20th, and this simple announcement of New World has begun to continue to ferment among the player base.

"As a veteran player of the new world, looking at such an announcement silently hiding in such an inconspicuous position, I suddenly feel that the original new world seems to be back, I hope this is not my delusion. ”

"Upstairs, it's impossible, now that the entire game market is becoming more and more diverse, the days when the new world dominated the world are gone. ”

"It's true, New World's approach is still the same, but now that more and more players are being diverted by more games, it's really not very wise for New World to launch a mobile game at this time, and it only supports Ruiyi mobile phones. ”

Number 19.

"There are two more days. ”

"Dota veteran players, I'm looking forward to this game, so I specially gave Haiyan to my mother, and I bought Ruiyi, honestly, Ruiyi is really cool, especially when the two peripherals are stretched out, I suddenly have a delusion, this must be a mobile phone from the future. ”

"It's annoying, it's annoying, number 20, come quickly. ”

In the Qimeng Building, Qian Lai suddenly found that the sales of Ruiyi mobile phones showed signs of recovery.

Isn't the outside world skeptical of this game in New World?

According to Qian Lai's experience, media reports will affect consumers' judgment to a large extent, but why has Ruiyi's sales quietly increased?

After thinking about it for a while, Qian Lai probably figured out the reason.

The media will guide the masses, but now the media reports are becoming more and more irresponsible, some big websites are fine, most of the news is still reasonable, but some small website reports will not carefully verify the authenticity of the information at all.

For example, "Interstellar 2", this game seems to have become a rare failure work in the new world in major media reports, but in fact, two days ago, I went to the boss, and the boss said that the download of this game is not very bad.

Interstellar 2 surpasses all RTS games at this stage in terms of graphic performance, and optimizes many game details, but there is not enough breakthrough in gameplay, but how to break through the gameplay of this kind of game.

The emergence of Interstellar 1 is epoch-making and subversive, and players' expectations for Interstellar 2 may be too high, so that this very good game does not perform too brightly.

However, what the media saw was only the evaluation of this game by players in the forum, and they arbitrarily believed that "Star 2" made New World suffer Waterloo.

Of course, this does not rule out that some people start with the media and deliberately let the media bring a wave of rhythm.

On the 20th, under the official announcement, players have begun to become active.

As a website with nearly 900 million registered users, even if players are diverted, players are really active, and they still can't be stopped.

"It's the 20th, it's the 20th, brothers, get dry. ”

"I like the excitement of new games in New World, which I can't feel on any game site. ”

"Ruiyi is ready and waiting for 24 o'clock. ”

"I have to say that what my brother is looking forward to the most is the game of the new world. ”

"It's not going to be as hard as DOTA, and it's because it's so hard that I don't play it. Fortunately, the game is free to download, so let's play first. ”

"It's hard to test the operation, it's a girl upstairs, brother will take you to fly. ”

Before the game was played, the players were already so active?When Zhu Rui and the others saw the reaction of the players in the new world, their faces were unhappy.

"There are still so many players looking forward to new games in New World. ”

"Mr. Zhu, don't worry now, New World is a new world after all, a large number of games launched by New World in the past have also accumulated a large part of a relatively stable user group, but players are fickle after all, and only good games can retain players. Meng Fanbang said.

"The higher the expectations, the greater the disappointment, and Interstellar 2 is the best example of this. Chen Shicheng analyzed.

"Yes, New World is launching a mobile game with such a narrow audience at this time, which can only be said to be self-defeating. "Even if Wang Ziwen is in the Huaxia Game Alliance, he still has a lot of right to speak.

"Well, that's good. Juri nodded. "A mobile game is like saving the world, and the operation of the new world is really very problematic. Then we'll wait and see. ”

As soon as 24 o'clock arrived, this rather mysterious game was finally unveiled, and countless players finally saw the name of this game - "Honor of Kings".

When the time came, the data on the backstage of New World instantly jumped.

One minute, 120,000 downloads.

Five minutes, 770,000 downloads.

One hour, 5.6 million downloads.

With just one humble announcement, 5.6 million downloads were made in an hour, and only New World can do it if you look at global game publishers.

At 24 o'clock, the New World Game Network added a game area for this game at the same time, and in an instant, the game area forum became popular instantly.

"Finally opened a special area.,The game is being downloaded.,Come back and post a review post after the trial.。 ”

""Glory of Kings"? Judging from the background theme of the special area, I like the style of painting very much. ”

"A lot of people, how long has this just been available for download, and there are so many posts?"

"The game is amazing, it's much better than the DOTA graphics. ”

"The game characters do a really good job, but it's just that Mao Jingke is a woman?"

As the first free-to-download mobile game in New World, Honor of Kings has been downloaded more than 27 million times in just one day.

This data has completely exploded all the "hot" and "good" games on the market, and even the most popular "Sharpshooter" is out of reach.

At this time, at the headquarters of the Huaxia Game Alliance, on the 18th floor of the Imperial Capital Economic and Trade Building, everyone present could no longer laugh.

They don't have data, but judging from the player forums, this game released by New World in the "low tide" is not very popular, and its popularity even exceeds many of New World's own classic games.

"How so?!"

"The sales of Ruiyi mobile phones are indeed very good, but is it possible that every Ruiyi mobile phone user will download this game?"

They worked hard to make a 3D fighting game and then transplant it to the PC side, but the game that took countless time and energy was downloaded less than a fraction of the number of downloads of a mobile game?

Everyone's mood was very low, at this time, Zhu Rui forcibly cheered up, "Hey, I said don't be discouraged, this game has such a good number of downloads, in fact, it is two points, this is a game in the new world, and this is a free-to-download game, and our "Pocket Tank" downloads are also very hot." Player retention is the last word, and besides, New World games generally have an explosive period after they are launched, and once this explosive period is passed, the disadvantages of the game's limited audience will be exposed. ”

Everyone looked up at Zhu Rui, the chairman's words were not unreasonable!

"Yes, all Ruiyi users have downloaded the game, how long has Ruiyi been released, and there are tens of millions of users at most!"

"That's right, we still have to hurry up and develop new games. ”

However, the next day, a new announcement hidden on the official announcement page of Shinsegae was instantly dug up.

"Haiyan mobile phone will open the download of "Honor of Kings" at 21 pm on the 21st. ”

Yes, Haiyan mobile phones can play Endless Sword, of course, you can play the king, the main reason why Lindy opened the download in batches is to increase the sales of Ruiyi mobile phones.

In fact, the average mid-range smartphone can play the king, as long as they don't do any collective "system upgrades" like the last time. However, this kind of death-making behavior no longer exists in the previously launched "Crazy Birds".

In the days that followed, New World gradually opened up more of the brand's mobile phones for download.

So, in the past few days, the major mobile phone manufacturers have been staring at the official website of New World one by one.

"Oh yes, our Zhirui is finally open!"

"Great, Ziwei Star is open for download!"

"It's okay, boss, our phones are finally available for download. "A person in charge of a mobile phone pinched a cold sweat, and their mobile phone was opened for download on the third day.

However, when batch after batch of mobile phones opened the download of "Honor of Kings", some people finally found that in these whitelists, which cover almost all domestic smartphone brands, only the seven models of Daewoo Electronics are missing.

For this reason, Daewoo users have complained on the forum.

It's just that among tens of millions of users, these complaints are quickly buried in the posts of other players.

One of the major features of "Glory of Kings" is that it is easy to get started, to be honest, not to mention compared with DOTA, even if it is compared with LOL, whether it is operation, skills, or equipment system, Honor of Kings simplifies the difficulty of the game to the greatest extent, which is not to say that Tianmei has no strength, on the contrary, running MOBA on mobile phones, which is actually more demanding for game planning.

How to make the game interface simple and full of operational changes, how to make players can use fragmented time to play, and fully reflect the fun of the game?

As a game developer, you have to think about a lot more than your players.

Fortunately, TiMi has done a very good job in the above two points.

The operation of the Glory of Kings is very smooth,Many players on the earth complain about the game460(The game delay is too high),But few players complain about the sense of game operation,On a mobile phone,Can you actually achieve"Infinite connection under the moon"?

At the same time, the time of a single game is greatly shortened, and a game may be over in ten minutes, which is better than an hour of Dota battles, and players can take advantage of the fragmented time to play better. At the same time, the game also adds a "Smash Bros. mode", which makes the battles more intensive and short-lasting, so that players who don't have much time can experience the game to the fullest.

When the game untied the shackles of "too narrow audience", "Honor of Kings" finally turned into a beast in the game world and began to show its true strength.

On the third day, the game was downloaded more than 39 million times in a single day.

On the fourth day, 44 million times!

On the fifth day, 61 million times.

In 5 days, the download of "Honor of Kings" reached 200 million!

Zhu Rui has a good saying, what's the use of downloading more? The key is to look at the player retention rate.

At this time, Zhu Rui also downloaded the game on his mobile phone, contributing a download to New World Games.

"Is this game really that fun? so many people download it? I don't believe it. ”