Xiangxue Beer Company still has a certain market share in the domestic market. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

It's just that Su Yi didn't expect that Xiangxue Beer Company would be ready to sell now, which surprised him.

Then, he said, "Tell us about the company." ”

Founded in 1992, Xiangxue Beer Company is a national professional beer company that produces and operates beer, and currently Xiangxue Beer Company Co., Ltd. operates more than 60 breweries in Zhenguo, including Xiangxue beer brand and more than 20 regional brands, at present, Xiangxue Beer Company's annual production capacity has reached 6 million kiloliters, and last year's sales volume was close to this number. Liu Yueying immediately replied.

With an annual sales volume of nearly 6 million kiloliters, this is not the best brand in Zhenguo, but it can also be ranked in the top ten.

"The brand awareness of this Xiangxue beer company in China is still not low, their brand value should be very high, if we buy it wholly owned, how much will it cost?" asked Su Yi.

Hearing this, Liu Yueying said: "Because the beer we develop with fragrant hops is different from other beers, if we continue to use other beer brands, it will not be beneficial to us, so the brand of Xiangxue is useless to us, we only need the factories under Xiangxue Company, as long as their production capacity, we do not need to acquire the brand of Xiangxue." ”

Then, she said: "Since we don't need the Xiangxue brand, we don't have to pay for the brand value, the boss of Xiangxue can sell the brand to other people, or keep it, if you sell it separately, there will be many companies that want to acquire, which is acceptable to the boss of Xiangxue, at present, there are many companies that want to buy Xiangxue, and they are all ready to buy at a premium, so if we want to acquire all the production capacity of Xiangxue company, we need to pay a price of 20 billion yuan." ”

If you don't need to buy the beer brand Xiangxue, then you don't need to take on the brand value.

For Su Yi, even if he acquires the brand Xiangxue, he will not continue to use it, the beer produced by Xiangjiu is different from other beers, and if he continues to use other brands, this is tantamount to not conducive to the promotion of new beer.

Liu Yueying saw this very clearly, so her plan was to acquire the factory and complete production line of Xiangxue Company, but she did not plan to acquire this brand.

The share of the Xiangxue brand is still not low, and there are other beer companies that want to acquire this brand, and Sujiu Company wants to acquire the factory, and other beer companies are interested in the Xiangxue brand, which is very simple for the boss, as long as it is split and sold, so that the benefits can be maximized.

Therefore, as long as the Su Liquor Company acquires the factory, there is no problem at all, and there is no need to pay the brand value.

Su Yi did the math and found that it was more cost-effective for the company to build its own brewery, but if the brewery was acquired directly, although it needed to be purchased at a premium, it could also save a lot of construction time and produce beer as soon as possible.

Which plan to adopt now depends on whether money is more important to Su's company or time.

However, Su Yi believes that Sujiu Company needs more time now, as long as there is enough time, the early investment will soon be recovered, so time is more important to Sujiu Company.

In this way, the plan to acquire Xiangxue Beer Company should be passed.

So, Su Yi said: "I think we should buy Xiangxue Beer Company and build our own beer production base at the same time." ”

"So do you think that both plans will be passed, and both will be carried out at the same time?" asked Liu Yueying.

Su Yi nodded and said: "Yes, I think the two plans are carried out at the same time, and at the same time as the acquisition of the beer company, the beer production base should also be built, and the two plans should be carried out at the same time, so that the production capacity can be increased to the highest possible in the shortest time." ”

At present, Su Liquor has not developed a new beer based on fragrant hops, and is still adjusting the new production recipe.

Before a beer was developed, Su Yi was ready to increase the production capacity to the maximum, and the combined production capacity of these two solutions would reach 10 million kiloliters.

10 million kiloliters, what kind of concept is it, this means that 30 billion bottles of beer can be produced in a year, which means that Su Liquor Company will sell 30 billion canned beer in a year, which in the entire Zhen country, there are few beer companies that can achieve this sales.

A beer that is still in the planning has an annual production capacity of 10 million kiloliters without being developed, which has to be said to be very crazy and very risky.

In the unlikely event that the beer launched by Su Liquor is not well received by the market, then these investments may be wasted, which is a very risky plan.

However, in Su Yi's opinion, the beer developed by fragrant hops will definitely be perfect, and such a beer will definitely be very popular.

Maybe in the early stage, it will be very difficult to reach 30 billion listens of beer, but as long as there is time to develop, then this beer will definitely reach this sales, and he has this confidence.

It is precisely because Su Yi has great confidence in fragrant hops and believes that the annual sales volume can reach 30 billion in the future, so he decided to take precautions and prepare an annual output of 10 million kiloliters in advance, so that the sales of beer will increase and the production capacity can also keep up.

Time is the most important thing, he doesn't want to waste time on increasing production capacity, and preparing in advance is what Sujiu Company should do.

What's more, even if the beer developed by Su Liquor Company cannot reach this sales volume, these production capacity can also be used to process other brands of beer, or then transfer it, it is okay, at most it is only a small loss, and not all of it will be lost.

Therefore, Su Yi decided to carry out the two plans at the same time, so that the annual beer production capacity of Su Liquor Company directly reached 10 million kiloliters.

"If the two plans are carried out at the same time, the total investment will be as high as 30 billion yuan. Liu Yueying replied.

Hearing this, Su Yi asked, "Does the company have so much money?"

"At present, Sujiu Company does not have it, but it can be transferred to the group, and now the group's preparatory funds are very sufficient, and it can complete the investment in these two projects. Liu Yueying said immediately.

Su Yi nodded and said, "Okay, if there is no problem with the funds, then you can arrange it, you can start negotiating with the boss of Xiangxue Company for the acquisition, and the beer production base can also be ready to start." ”

"Okay, I'll arrange all these things. Liu Yueying said.

In this way, two projects with a total investment of 30 billion yuan were decided in this way, and such a thing is impossible to see in other companies. (To be continued.) )