Chapter Seventy-Four: Filming Endorsement Advertisements

Early in the morning, Locke and the three members of his team arrived at the airport in a low-key manner, ready to fly back to BJ, sign advertising contracts, and shoot print commercials and TV commercials by the way.

A pair of colorful beach pants and a loose dress made him look a lot younger, this is the dress of his age, although the whole outfit looks messy, but with Locke's bronzed skin and slightly bulging muscles, there is a lazy attraction, coupled with his young face and mature eyes, there is a kind of attraction mixed together.

Even with this casual dress, Locke's outstanding temperament makes him stand out in the crowd, which is an aura, a strong aura that only stars have. Because of this, Locke and the others were recognized by reporters as soon as they arrived at the airport.

In fact, it is not a matter of his aura, the key is that the reporters are prepared. The information about last night's Spring Festival Gala was just revealed, and it was reported early this morning, and even last night, it was already circulated on the Internet.

The reporters rushed up and surrounded the three of Locke, but fortunately, the number of reporters this time was not very large, and Locke and the others were relieved. "May I ask Locke, what are your plans when you return to BJ, will you rest for a few days?"

As the three of them walked forward, they said to the nervous reporters, "There are a few commercials to shoot, and then let's see the company's plans." ”

After tirelessly answering a few questions, Locke and the others finally came to the security checkpoint. The reporter behind him stopped, but the camera in his hand still had to work.

Locke is in a good mood now, and he knows how to get along with reporters and talk to them when he needs them in the future. Locke turned around and posed a few poses for the reporters to take their time.

A few hours later, Locke had returned to BJ Huayi Brothers' headquarters.

"Okay, let's get down to business, you're going to attend the Mengniu yogurt spokesperson's press conference in the afternoon, they've been waiting impatiently, I see that your shooting is coming to an end, so I've been dragging it out, and now they already know that you're back, so it's just going to be finalized tomorrow." Sister Zeng said to him, "You should know that choosing this line of work means that many times you can't help yourself, and you don't even have much rest time a year." The brilliance of the exterior depends on the accumulation behind the scenes. ”

It is rare to see Sister Zeng's serious appearance, Locke nodded, he knows all this, but it is still okay to complain.

"This is some information, some of the status of tomorrow's press conference, you can go and see it today. Sister Zeng waved her hand a little impatiently and asked Locke to leave quickly.

In Locke's heart, Sister Zeng is his eldest sister, a trustworthy eldest sister.

Mengniu yogurt press conference above. Locke appeared in a pure white suit, and the jacket that was not buttoned up was revealed, and the pink and white T-shirt inside, looked handsome and youthful.

As a product spokesperson press conference, Mengniu yogurt was placed on the venue, and this batch of yogurt was printed with Locke's photo, although there has been no advertisement yet, but Mengniu Group can't wait.

Fortunately, Locke had a large number of remaining photos when he was shooting album covers and photos, and Sister Zeng chose all the photos of the sports vitality section to pass on to them, which solved the problem.

The hosts are the two hosts of the Mengniu Yogurt Music Billboard, and when Locke saw them backstage, he couldn't help but secretly think that as the spokesperson for this, would he have any convenience when he won the award?

After attending many events, Locke also became sophisticated, and under the introduction of the host, he ran up from the backstage in a hurry, showing his youth and vitality to the fullest. This coincides with the main concept of the product.

"Locke, can endorse a dairy drink that has a high reputation in all of China, do you have anything to say?" The male host raised his own question as soon as he came to the stage, which resonated with reporters.

Before that, there was no rumor that the yogurt was going to replace the spokesperson, and it wasn't until reporters entered the scene one after another and saw the latest product with Locke's photo that the truth surfaced.

Locke picked up the microphone with both hands and said to the audience and reporters: "First of all, I am honored to be able to get this endorsement, you must know that I have been envious of this for a long time, and I finally have the opportunity to see my figure on it." ”

"I don't think you have any thoughts? I think Locke is a luminous body now, and you can attract the attention of reporters wherever you go. I just heard the audience shouting your name!"

smiled slightly, and two small shallow dimples appeared on his face. "I got this endorsement, probably because I am more in line with the characteristics and concepts of yogurt. Look at this, isn't that what I mean when I'm healthy and energetic?" he had a rare sense of humor.

The rest of the matter is nothing more than taking pictures and shaking hands with the general manager of Mengniu. The real excitement for journalists is the Q&A session, which is the flashpoint for all sorts of topics.

"The spokesperson before this year was super girl Zhang Hanyun, you PK off her, does it prove that your popularity and ability to attract money have far exceeded expectations?"

Locke was cautious at this time, he filled the microphone with both hands, stood under his huge poster, and said: "Actually, I really don't know how I got this endorsement, it was notified to me by the company, and I was still dealing with the matter of "Happy Star Cat" at that time. ”

Liu Shengli, the general manager next to him, took the initiative to take over the topic, "The choice of Locke as the endorsement of our product has been carefully considered by our public relations department. The first is that his image is very healthy, and his temperament is very consistent with the requirements of the spokesperson. Considering Locke's current popularity, as a popular idol, we believe that he can bring us more markets. ”

"Locke, can you tell us a little bit about the price of this endorsement?"

Locke himself is still very satisfied with this price, only one year after his debut, he has obtained this endorsement worth millions, which is already quite good, the previous spokesperson Zhang Hanyun has zero endorsement fees, although it has been a little longer, and the contract period is two years.

However, this should be a trade secret, and Locke can only reveal it slightly. "Well, this should be the most endorsement fee I've paid so far, with 7 figures. "His endorsement fee is only 1 million, and it is only 500,000 a year.

However, this ad is not about the price, but about its impact. Look at where in China there is no yogurt sold? Big cities, small villages, it is simply everywhere. Locke is interested in the efficacy of this advertisement, which is simply a win-win!

Filming Mengniu's TV commercial was a no-brainer for Locke, and it only took two minutes to get through.

The following is that Yang Lin is going to participate in the Spring Festival Gala.