With the experience of Atari in the original time and space, as well as Nintendo's rear car division, Wu Ming naturally knows very well the lawsuit between Atari and Activision, and why Atari lost the lawsuit.

In summary, there are two reasons.

First, because of the existence of industry monopolies, some governments have tried to intervene in this phenomenon and behavior by means such as legislation, and Atari sued Activision this time, but it ran into the muzzle of the gun.

Second, Atari doesn't have a tightly copyrighted chip.

The second point is a little more important. After all, in this life, there are PSB game consoles of Star Entertainment and Atari 2600 against each other, and they are not invincible like the original time and space, completely monopolizing the home console market.

But Atari still failed, which is enough to show the importance of a tightly copyrighted chip.

In the original time and space, in order not to fall into the same fate as Atari, Nintendo set up a higher copyright protection chip for the red and white machine: 10NES. When the cartridge is inserted into the console, the 10NES chips that exist on both sides will exchange data with each other, and only after the verification can be completed can it be unlocked to play the game.

At this time, Atari had already switched identities with Nintendo and became the authorized developer of Nintendo FC. But what Nintendo expected was that Atari tried to take legal loopholes and began to secretly crack Nintendo's copyright protection chip after experiencing the failure of rights protection.

Atari first violently disassembled the 10NES chip directly and observed the internal wiring structure, and then found that it was almost useless to crack, so it arranged for the company's programmers to reverse engineer, but this road did not work. In order to make a profit, Atari arranged for a lawyer to obtain a copy of 10NES's source code from the Copyright Office under the pretext of filing a lawsuit.

After Nintendo's lawsuit, Atari used its influence in the United States to gain more media voices, portraying Nintendo as a monopolist in the game industry and trumpeting the legitimacy of its cracking.

But in the end, Nintendo still won the lawsuit, and Atari was convicted of illegal infringement.

It is conceivable that if Atari had set up a tight copyright protection chip like Nintendo, the result of the judgment would have been different. Although Atari will still go to the abyss in the end, the time will be greatly delayed.

After all, although most of the games produced by Atari are of poor quality, Atari is only a company after all, and how can the number of games produced be compared to the number of games produced by the entire industry.

Without a massive influx of capital into the game industry, and other game companies under Atari's control, the "Atari Collapse" would have been postponed for at least a few years.

Before Atari lost the lawsuit, many game companies had cracked the chips, bypassed Atari's control, and freely produced and sold Atari 2600 games.

With Atari as a reference, how could Wu Ming let other game companies take advantage of Xingchen Entertainment. But when he established Xingchen Entertainment, he thought about launching a royalty system in the future. You have to learn from Nintendo in the original time and space and develop a tight copyright protection chip, otherwise how to deal with third-party game companies.

Cao Yongping smiled and exclaimed: "The boss is really prescient, otherwise our PSB game console of Xingchen Entertainment may not be much better now." ”

Others also complimented Wu Ming.

"The boss really has a long-term vision, which is beyond our reach. ”

"The boss is to take one step at a time and see a hundred steps, so we can develop to the current scale of Xingchen Entertainment. ”

These people from Xingchen Entertainment didn't say good things about Wu Ming just for the sake of sycophancy, but they really admired Wu Ming's vision very much.

After the launch of the PSB console, many game companies were not angry with the hegemony of the royalty system and wanted to arbitrarily produce and sell games on PSB consoles, including Activision.

They secretly cracked the copyright protection chip of Star Entertainment in private, but the result disappointed them. Star Entertainment's copyright protection chip is too tight, and it is completely different from Atari's chip that is easy to crack, just like a turtle shell. They tried all sorts of things, but they still failed.

So far, those game companies still haven't given up and are still trying to crack the copyright protection chip.

The people of Xingchen Entertainment can't imagine what will happen if the copyright protection chip of the PSB game console is cracked?

Presumably, the PSB console will be just like the Atari 2600, full of all kinds of garbage games, turning a platform that was once a sophisticated game upside down.

The thought of that scene made everyone shudder.

Wu Ming waved his hand to signal everyone to be quiet, and then said eloquently: "Without our Xingchen Entertainment, the North American game market will collapse or even die, and Europe, which is closely connected to North America, must not be much better, and only the island country market, which has always had few garbage games, will survive, and the global game center will also be transferred to the island country." ”

Originally, according to common sense, game companies in the United States are wantonly developing junk games and defrauding gamers of money in their pockets, and game companies in other places should follow suit.

It's just that although the game companies in the island country are not like Xingchen Entertainment, each game is well-made and has a rating of at least 25 points. But there are really not many games with extreme garbage, most of which are above 15 points and can be played. And there are also quite a few good games with a passing score of 25 or more, much more than in the United States.

Of course, they don't make garbage games because they are very conscious. But in the past few years, the island country has been thinking about surpassing its godfather United States in all aspects of the economy, and game companies are naturally no exception.

Nintendo, Sega, Namco, Hudson...... The game companies of these island countries will not be willing to just nest in the island countries, but have always wanted to enter the North American market and rush to the world like Xingchen Entertainment. It's a big ambition!

In this case, they are unlikely to play gamers like their American counterparts like fools. It's about really thinking about the gamer and putting yourself in the player's shoes. Only by developing a high-quality game can you please gamers in North America and gain a foothold in North America.

Therefore, in the original time and space, game companies in island countries can occupy the game market in North America. Otherwise, with those guys in the United States who have not achieved enough and more than failed, it is not known how many years it will take for the game market in North America to recover after the collapse.

Therefore, it is not unreasonable that island countries have been able to frequently defeat the United States in many industries over the years.

However, the island country in this world is not so lucky, and Wu Ming is bound to win the North American game market.