However, there are many drugs produced by Taisho Pharmaceutical Factory, and what we want to promote is the brand of the entire Taizheng Pharmaceutical Factory, which is their high-quality and inexpensive affordable drugs, which is much more difficult than promoting any product individually.

The point is, because the price is cheap, advertising is even more difficult to do.

At a time when there is an extreme lack of trust between people, once there is something good, everyone will subconsciously be wary of whether there will be anything boring.

Coupled with the exaggerated social atmosphere, it is also advertised that the more expensive the better, and the more expensive the more faced.

Therefore, cheap but not good goods is a label that has been put on by most people for so many years in Taisho Pharmaceutical Factory, so that the drugs produced by Taizheng Pharmaceutical Factory can only be reduced to low-grade products, and they are considered to be really out of money and make do with it.

So much so that as long as the conditions allow, I only buy expensive ones, and I always feel that it is right.

Under these premises, it is even more difficult to improve the reputation of Taisho Pharmaceutical Factory as a whole.

Li Xinlin studied some of the publicity efforts made by Taizheng Pharmaceutical Factory before, and it boiled down to one sentence, that is, the money spent is not proportional to the effect.

At the beginning, it was an advertisement for Taisho throat lozenges, which was indeed high-end and atmospheric, costing a lot of money, and was broadcast at a high frequency during the popular competition, which was indeed a household name.

Then I carried out a large-scale square promotion, giving houses and gold bars, and sending all kinds of gifts. As soon as he saw this plan, Li Xinlin felt that his heart was dripping blood. He calculated the expenditure of the entire activity, and it was more than 1 billion, but what about the income? The total sales were only 30 million.

One billion input, 30 million output, or sales, isn't this more money burned?

The most important thing is that burning money in this way did not play a role in promoting Taizheng Pharmaceutical Factory, but the housing prices in Lingcheng were a bit messed up during that time.

Li Xinlin felt that this boss was suitable for making trouble, not for doing business to make money.

However, it is a good way to promote Dazheng Pharmacy on a large scale across the country. Anyway, the small village where Li Xinlin lived before is also being renovated and laid a Taizheng pharmacy at the entrance of the village. Walking around the street casually, you used to be full of Jinsheng Pharmacy, but now you must follow a Taishin Pharmacy. The shop is larger, the decoration is more luxurious, and it is also under the banner of eight-fold, which is very eye-catching.

But in fact, so many Taisho pharmacies are only popular with the name "Taisho", so that everyone knows about Taisho Pharmacy, but they may not necessarily buy the drugs produced by Taisho Pharmaceutical Factory.

Suddenly, there was a sadness of "my beloved is married, but the bride is not me".

However, since you are ready to work for others, you won't comment on how stupid people are before.

The publicity plan given by Li Xinlin, according to his own words, is an all-round three-dimensional promotion of all levels, so that the medicine of Dazheng Pharmaceutical Factory is as well-known as brain platinum.

......

Cao Ning hasn't slept yet, and has been reading medical knowledge.

To be a lawyer, not only should you be proficient in the law, but you also need to be familiar with the field involved in the case. Since it is a drug price monopoly, it needs to have a comprehensive understanding of the R&D, promotion, and sales costs of drugs, as well as the circulation, monitoring, and clinical application effects of drugs.

And the difficulty of this case is that each drug is developed in-house, although it is aimed at the same disease, the effect is not exactly the same, and the composition is also slightly different.

Simply compare Taisho cold medicine with Jinsheng cold spirit.

From the price point of view, 10 packs of Taisho cold medicine are 5 yuan, and the same dose of Jinsheng cold medicine is 38 yuan, and the price difference is more than seven times.

The ingredients are all Chinese patent medicines, and the main ingredients are almost the same, but there are some differences.

In terms of taste, Jinsheng cold medicine is more bitter than Taisho cold medicine, so it is also stronger.

Finally, the effect.

Colds, as we all know now, actually need a process to get good no matter what. And getting a cold once or twice a year is also a sign of health. Taking medicine is just for fever, runny nose, cough and other symptoms, which plays a certain role in relieving them.

Therefore, if it is not influenza or viral flu, there is no inflammation caused by cough, and there is no high fever that does not go away, the effect of plain water may be similar to that of cold medicine.

In this way, there is no comparison between the effects of the two cold medicines.

Therefore, Cao Ning needs to do a lot of homework, especially for surgical drugs, and compare the cost performance of the drugs currently patented and put into production by Taizheng Pharmaceutical Factory with those produced by Jinsheng Pharmaceutical.

It is a process in which the lawyer argues and the judge testifies in his heart.

......

On Friday, it rained.

Xiao Hu is a salesperson at Jinsheng Pharmacy on Renmin Road in Lingcheng, who asked for leave yesterday because she was unwell and asked another colleague to work the morning shift on her behalf, and today, she needs to work from 6 a.m. to 12 p.m.

At 5:50, Xiaohu came to the store and opened the door.

Xiaohu, who knew that yesterday was Members' Day, was 50% off the audience, but did not have the kind of psychological preparation for all the drugs to be snapped up, almost exclaimed the moment he opened the roller shutter.

That's right, as far as the eye can see, the pharmacy is like a tornado, every shelf is empty, except for a few boxes at the bottom, and there are no extra cotton swabs.

It's a good thing that the drugs are sold out, or rather, whether they are sold out or not has nothing to do with her as a salesperson. But the question is, today is her own shift, this empty pharmacy, will she open the door or not?

After thinking about it, I called the store manager.

The store manager, in fact, should have arrived today, but she didn't come. Yesterday's medicine was sold out, and the company did not replenish the stock in time, and it was already very embarrassing to be able to half-pull the roller shutter and hold on until it closed. Today, there is no news from the distribution department, so naturally the medicine has not been delivered.

There is nothing to sell, what door to open?

Therefore, the store manager did not come today, and he was still sleeping at home, after all, it was not even six o'clock.

However, after the store manager answered Xiaohu's call for the first time, he didn't say that he wanted to open the door for Xiaohu's doubts, nor did he say that he would not open the door, but made it clear that there was no news from the distribution department at this time.

"Then ...... tomorrow"

Xiao Hu didn't have a word to ask, and the store manager hung up the phone.

In fact, even if the store manager knew that Xiaohu was going to ask "will there be a delivery tomorrow", he couldn't answer. Who knows, the company is willful, and what is the love.

There was no way, Xiaohu could only half-pull the roller shutter, and even only turn on a lamp shining on the cash register in the store, sitting in the store and playing with his mobile phone.

In this case, it can't be said that she didn't open the door, and she can't say that she left her post, after all, she stayed in the store honestly. But at the same time, with the roller shutter half-pulled in this way, theoretically no customers will come in. After all, there's a Taisho pharmacy next door.

Pretty much the same, Jinsheng pharmacies all over the country are in such a state.