Chapter 567 Demand Gap

The members of the board of directors of Fox Films, upon learning that the agreement had been signed, immediately opened the champagne and entered the party. Pen ~ fun ~ pavilion www.biquge.info

However, when the movie "Princess Diaries" entered the morning of the fourth day, the operators of major theaters were keenly aware that something was wrong.

The distribution and operation of "Princess Diaries" in the North American market basically followed the channel of DreamWorks.

As one of the Big Three of DreamWorks, Jeffrey has been in charge of Disney for ten years, and the previous launch of "Shrek" has made these theaters a lot of money, so even if the box office of "The Princess Diaries" was dismal in the first three days of its release, the major theaters were still able to ensure the number and time slot of "The Princess Diaries" according to the original agreement with the distributor.

Therefore, at noon on the first four days of the release of "The Princess Diaries", medium and large theaters in New York, Washington, San Francisco and other places found that the MP3 players that were required by [Dream Media] to be placed in the most eye-catching publicity position of the theater for sale, and the three products were being sold out one after another.

The limited edition, which sold out for a whopping $399, sold out the day after the film's release.

This is followed by a public version priced at $179, followed by a custom version at $239.

For the theater chain, there was little interest in this kind of electronic products that overlapped with the functions of the Walkman and were even more expensive, because the goods that cost more than 100 dollars in the theater were almost unpopular, so many theaters had a lot of complaints about the bundled MP3 player sales when signing the screening agreement with the distributor, if it were not for the distributor's promise not to occupy the theater's liquidity, it is estimated that the number of screens in "The Princess Diaries" would have dropped sharply.

But in just over three days, the MP3 player, which had not been favored at all, was sold out, which naturally attracted the attention of major theaters, and immediately contacted [Dream Media], which is responsible for the supply of MP3 players, and asked for the fastest replenishment.

Gonzalez, the president of Dream Media, who had rushed back to the company overnight, had just finished processing the bills from James Cameron and writing the remaining checks for less than eight million to his film crew when he was inundated with snowflakes of faxes asking for restocking.

20,000 MP3s, sold out in just three and a half days?

It's unclear how profitable this product is, but Gonzalez is keenly aware that this is a great opportunity to boost the box office of The Princess Diaries!

So Gonzalez picked up the phone and dialed Fu Zhengyi, who was staying in Tokyo. "BOSS, the MP3 players bundled by major theaters are selling out one after another, and I think we can ask theaters to increase the number of screenings to improve the box office data of the premiere of "The Princess Diaries"!"

There is a time difference of twelve hours between Tokyo time and San Francisco time, and Fu Zhengyi, who was woken up from a dream, was stunned for a moment, and then he understood what the other party was talking about, and after thinking about it, he asked rhetorically. "Increasing the number of shows? Wouldn't that squeeze the summer films of the theater side and reduce the revenue of the theater side?"

Gonzalez thought for a moment, and then came to his senses.

The profit that one or two hundred MP3 players can bring to the theater is far from being comparable to that of a full show, so he is also deflated. "I'm sorry, but I thought it was too simple......"

Fu Zhengyi wanted to comfort the other party to end the call, but in vain, a flash of inspiration occurred in his mind, so he simply sat up. "No, no, no, you're right, but in the wrong way!"

Gonzalez was puzzled.

"The box office revenue in the first three days was only 3.2 million US dollars, which means that nearly 400,000 viewers entered the theater to watch the movie, but the average number of MP3 players in each theater is less than 40 units, even if all the inventory in the factory is airlifted to the United States, it is not enough to meet the enthusiasm for buying during this time, I think we can let the theater that screens "The Princess Diaries" put up a notice, so that the audience who wants to buy the MP3 player can keep the ticket stub for this week, and then order by appointment......

Gonzalez reacted immediately. "Walk past the theater and face the buyer directly?"

"No, no, no! If you can, don't damage the interests of the theater, the profits that should be given to the theater still have to be given, and they must be grateful!"

Gonzalez was excited. "I understand! Ask the theater to cooperate with the publicity, and use the ticket stub of this week as the basis for buying MP3 players, so that although the theater needs to increase some labor costs, the subsequent supply is responsible for [Dream Media], so as long as they find that the number of audiences has increased, they will immediately increase the number of screenings!"

Gonzalez's quick reaction made Fu Zhengyi a little admired, and after explaining some of the points he could think of and needed attention, he hung up the phone.

Putting down the microphone, Gonzalez carefully sorted out the operation process, and finally found that the result of operating according to Fu Zhengyi's requirements was bound to enter a virtuous circle.

However, to be on the safe side, he still chose a random theater and called the operations manager there.

After the other party heard this, he was stunned. "Ahh

"Yes, yes, all the theater needs to do is to hang a conspicuous notice to prompt, and for those who want to buy an MP3 player, but are not willing to let us deliver the audience, they still go to the theater to buy with the ticket stub, and whether it is our door-to-door, or through your theater to the customer MP3 player, each rebate will be in accordance with the original agreement, will not let your theater's profits suffer!"

"That's great! That's great! I'll report to my boss right away, and I'll be sure to give us two hundred to three hundred mp3 players first, and I'll convince him to increase the ......number of screenings of The Princess Diaries."

After hanging up the phone, the smile on Gonzalez's face never disappeared, he gathered all the employees, and after explaining how to communicate with the managers of these theaters, he sent a fax to [Yuyao Technology] in Huaxia, and specially indicated at the end that the transportation method was 'waiting for notice'!

Back at the office, Gonzalez called FedEx again and asked them to send someone over immediately to help Dream Media pack the MP3 players in stock and ship them to the out-of-stock theaters as soon as possible.

There weren't many employees at Dream Media, so Gonzalez rolled up his sleeves and got busy.

It was only in the evening that the owner of a theater less than five miles away from [Dream Media] drove over in person and asked Gonzalez to provide the supply of goods immediately in order to cope with the upcoming buying wave!

Gonzalez, who was caught from the warehouse, looked stunned. "I can't deliver the goods in person tomorrow morning?"

"No! Don't say anything! Do you know that the notice posted in the afternoon caused so much trouble? Come with me! Go now! You have to go to the ticket office of the theater! The ticket buyers almost overwhelmed our ticket office!"

Stuffed into the car and rushed to the theater, Gonzalez was stunned without getting out of the car.

In this theater with a capacity of 300 spectators, the queue for tickets runs from the ticket window to the end of the street, two police cars are parked on the side of the road, and six patrol officers are assisting the theater staff to maintain order!

The owner of the theater didn't get out of the car, and after making a phone call, he turned his face and said. "Gonzalez, all the tickets for tomorrow's show before I come out have been sold out, and all the tickets I buy in the queue now are the day after tomorrow, except for a film that must be screened at midnight, my theater will give up all the other screenings to "The Princess Diaries", so I don't mention other requirements, you must immediately arrange for someone to send 500 MP3 players, and the limited edition must not be less than 50 units......"

Surrounded by a great sense of well-being, Gonzalez felt that something was wrong with his thinking skills, and he repeated it blankly. "Fifty units for a limited edition?"

"Hah! If you can give me 200 units for the limited edition, you can't imagine how crazy it is for those fans to get a chance to draw an autographed photo ......of Candace for $399."

Raising his hand to signal the other party not to speak, Gonzalez, who closed his eyes, was silent for a moment, then opened his eyes and looked at the crowd queuing up to buy tickets, he took out his mobile phone after a long sigh of relief, got out of the car and called his secretary, asking how much of the limited edition mp3 player that has not yet been packed?

Knowing that there were fewer than 300 limited-edition MP3 players that had not yet been packaged, Gonzalez couldn't help but complain!

There were only 100,000 MP3 players shipped from the factory, and only 1,000 units of the limited edition sold for $399, and according to the original plan, the factory would not produce any more of the limited edition after it was sold out.

But at the moment, a medium-sized theater is asking for 200 units, and the North American market is estimated on average according to this demand, so the limited edition MP3 player will be able to sell 20,000 units!

Do you want the factory to continue producing, or do you want to maintain the 'starvation' marketing that was set before?

Gonzalez was a little undecided.

Because even with the price difference between the limited edition and the public edition, 20,000 limited edition MP3 players can make a profit of at least $4 million!

Four million dollars!

The shooting cost of "The Princess Diaries" is only 30 million!

Faced with the ever-lengthening queue for ticket purchases, Gonzalez sat on the grass on the side of the road with a very undignified ass, dialed Fu Zhengyi's phone and reported the situation, and especially emphasized that there is a big gap in demand for limited-edition MP3 players.

Fu Zhengyi, who was eating breakfast in the room, was also a little surprised after listening to Gonzalez's report, and only after thinking for a while did he make a decision...... (To be continued.) )