A big war has subsided, but it is not without sequelae.

That is, as soon as Wu Xiaozheng went out now, Liu Zhijun sent two people to follow him.

This is also a last resort.

After all, with the rise of Chef Wu's fame, Wu Xiaozheng can be regarded as a wealthy person, in this era, people with a little money are easy to be targeted by people with ulterior motives.

Especially Wu Xiaozheng has recently made such a big thing, Liu Zhijun has to guard against it.

Wu Xiaozheng is also up to him, anyway, he doesn't have much time to go out.

But in the past few days, he has to go out, because Chef Wu's general publicity campaign has begun.

This is not a big deal, because there are specific people to do these things.

But there is one thing that Wu Xiaozheng can't dodge, that is, he accompanies Zhang Ying to shoot commercials.

According to Chef Wu's plan, this wave of propaganda offensive will be dominated by television stations, radio stations, and newspapers covering most of the province.

Among these three items, Zhang Ying does not need to endorse the radio advertisement, and Zhang Ying has to come forward to shoot new advertisements for TV stations and newspapers.

The shooting place is on the Hunan Provincial TV Station, which is an advertising company under the TV station, and it is said that whether it is video advertising shooting or print advertising shooting, it represents the best level in Xiang Province at present.

Zhang Ying went to shoot an advertisement, and Wu Xiaozheng, who was not involved in trivial matters, naturally had to accompany her.

Moreover, Wu Xiaozheng also wants to see what the Hunan Provincial TV station looks like in this era.

Wu Xiaozheng remembered that it was not until five or six years later that the famous Mango Terrace began to emerge across the country.

The main reason is that the Hunan Provincial TV station in this era has not yet been on satellite.

Therefore, even if Chef Wu wants to make TV commercials, the TV stations he can choose are limited, except for one in Hunan Province, the rest is a Hunan Provincial Cable TV Station, and the second Hunan Provincial Television Station renamed from the original Hunan Provincial Literature and Art Television Station.

In this era, the Golden Eagle Film and Television Cultural City in later generations has not yet been built, and the current Hunan Provincial TV Station is in Fuhua District, not far from Xinfeng Building, Wu Xiaozheng drove Zhang Ying to send it quickly.

Wu Xiaozheng didn't want to meddle in advertising anymore, but he was soon overwhelmed by the advertising company's advertising shooting plan.

According to Chef Wu's plan, the next advertisement will be a series, and the first one to be promoted will be the advertisement of Lao Gan Ma.

However, according to the planning of the advertising company, it became Zhang Ying stupidly holding a bottle of old godmother, and came with an advertising slogan: "Chef Wu, old godmother, add some flavor to your life." ”

The advertising slogan is okay, but the whole ad looks a little too silly.

This reminded Wu Xiaozheng of a famous advertisement in this era: Blue Sky Six Rules.

In this classic advertisement, the first version is that the bald cross talk actor Li Jiacun held up a toothpaste and said: "Good teeth, hey, good appetite, blue sky six must be cured, the body is very good, eat so fragrant, you see, blue sky six must be cured!"

Wu Xiaozheng admits that this simple and crude advertising method is very effective in this era, but Wu Xiaozheng still instinctively dislikes the advertising plan planned by the advertising agency for Chef Wu.

In his opinion, in this era when tempeh chili sauce has not been widely promoted, the launch of Lao Gan Ma represents a new way of eating, and the user group targeted by Lao Gan Ma is the younger generation who prefer to try new flavors.

Even if it is an advertisement, it must be consistent with the positioning of the product and the overall image of the enterprise.

So he immediately rejected the advertising plan.

The advertising agency is a little anxious, in their opinion, this is their proud work, how can it be rejected by it?

In order to convince the financier, they took out a bunch of advertisements and began to broadcast them to Wu Xiaozheng one by one.

A modern young man, writhing with the music with his ears, stabbing left and right with his hands: "Yan Dance, Yan Dance, a song comes to a ...... of love!"

This is the Yanwu brand tape recorder.

Wang Mingquan from Hong Kong shouted: "Rongsheng, Rongsheng, quality assurance." ”

This is a refrigerator advertisement.

"He didn't want to say it, he didn't want to say it, he couldn't say it...... Enwei Jie'er Yin, the unspeakable hidden is washed away!"

This is a pharmaceutical advertisement.

Countless classic advertisements of this era hit Wu Xiaozheng, full of a sense of the times.

But no matter how much he watched, he still couldn't convince Wu Xiaozheng, after all, he had experience in his previous life.

He knows that advertising is also advancing with the times.

In later generations, with the rise of more large advertising agencies and the addition of more talents, advertising has become more and more creative, and even many advertisements are as beautiful as art.

Of course, the advertising will also be better.

Wu Xiaozheng doesn't know if the kind of artistic advertising in later generations can achieve good results in this era, but he feels that no matter how it is, Chef Wu's advertising can't be made too cheesy.

So he decided to take it upon himself to plan the ad.

"My idea is to shoot this advertisement as a scene of a happy family, and she will become a little daughter-in-law and housewife who pay attention to the quality of life, using the old godmother as a condiment to cook a delicious meal for the family. ”

Wu Xiaozheng pointed at Zhang Ying.

According to the living habits of Chinese people in this era, there are generally two or even three generations living together, with old fathers and mothers, sons and daughters-in-law, and even children.

According to Wu Xiaozheng's idea, this advertisement should not only represent a certain quality of life, but also have the beauty and impact of the picture, and it must be in line with the lifestyle of the Chinese people.

Therefore, in his plan, the entire advertising environment will be a family of four, and Zhang Ying, as the image spokesperson, will become an elegant little daughter-in-law to cook a delicious meal for the family to enjoy.

In this way, Zhang Ying will appear in the kitchen to make delicious food, and pop up an advertising slogan: "If you are delicious, I like to add some old godmothers." ”

Then, when the family is enjoying it, Chef Wu's trademark will appear, and then an advertising slogan will pop up: "Chef Wu, give your life a little more beautiful." ”

As soon as his idea came out, it was immediately recognized by everyone.

Even the people in the advertising agency feel that the picture and meaning of this advertisement are indeed much better than their plan.

Zhang Ying was also very satisfied with this plan, and she even joked happily: "Xiaozheng, do you want to make a cameo appearance and be my husband in the advertisement?"

Wu Xiaozheng sweated wildly.

He wants to be an invisible rich man, how can he go to TV to expose himself to the public?

He refused without hesitation.

The new plan must be suspended, and the original shooting plan can only be temporarily suspended, and the advertising agency must be ready before a new shooting can be carried out.

Wu Xiaozheng took Zhang Ying out and prepared to leave the TV station.

But as soon as she went out, Zhang Ying ran into an acquaintance.