I haven't seen him for a long time, and as soon as I saw Tian Xin, I said with a smile: "Lin Chen, this poem you wrote in the Chinese Opera Auditorium shocked me. ”

Sweat!

Lin Chen was a little speechless, last night's award ceremony was a national live broadcast, coupled with today's heated discussion on the Internet, now as long as you know Lin Chen, this is the sentence as soon as you meet.

After all, throughout the ages, it is the first time that everyone has seen such a faceless scolding at the awards ceremony, and also writing poems to scold the jury in different ways!

Of course, the most important thing is that after being scolded, it was not blocked, and the official Weibo also apologized directly.

In short, after this incident, the Federation of Literary and Art Circles and the Film Association have completely become a joke!

So, many people admire Lin Chen, no, no!

No, Tian Xin's admiration for Lin Chen, although it is not as continuous as the surging river, but his cognition of Lin Chen has reached a new height!

Of course, Tian Xin didn't come to Lin Chen today to express his admiration, he also made an appointment for his friends!

After sitting down, Tian Xin explained: "Lin Chen, my buddy has been really out of trouble recently, and he has found a few creative advertising agencies, but I have to say that they are all far behind, and now the drink is also being eaten up, so I thought of you......."

Lin Chen looked at Tian Xin and smiled helplessly: "Mr. Tian, do you really regard me as the little prince of advertising?"

Tian Xin joked: "No, I regard you as a firefighting hero, we 'Piaofeng' because you came back to life, and 'Liya' mobile phone because you now occupy a quarter of the market, what do you say you are not a firefighting hero?"

"What's the name of your friend's beverage company?"

"Six joys!"

"What?"

"Pepsi's Six Joy ......"

……

Listening to Tian Xin's explanation in front of him, Lin Chen could be regarded as understanding. There is no such thing as 7-Up at this time. directly became his brother Liuxi. Moreover, the trajectory is almost identical.

Originally an independent lemonade, Six Up competed with Coca-Cola and Pepsi for a while, with Coca-Cola's main competitor at the time being Coca-Cola's Sprite, which had only surpassed Six Up since the '80s.

In the 90s, PepsiCo produced its own lemonade brand, Mountain Dew, and Liuxi sold less and less because of its small market share, and at the same time, PepsiCo also felt more and more pressure from its rival Sprite, so Pepsi abandoned the Mountain Dew brand. And to buy the overseas sales rights of Liuxi saved Liuxi and saved its own market share.

In the win-win situation, Liuxi has also gained a new life, and in recent years, it has competed with Coca-Cola and other brands under PepsiCo in Huaxia.

Coca-Cola's advertising was extremely strong, and PepsiCo's other beverage brands were not to be outdone, which greatly reduced the market share of Liuxi!

Tian Xin's friend Chen Tao is the head of advertising at Liuxi Huaxia Company, and the latest creative bidding has been a month, but there is still no suitable one, so Chen Tao is in a hurry.

It's Christmas soon, and their strategic campaign is to advertise at Christmas to reach the maximum publicity!

But Christmas is just over two months away. Nima, the shadow of advertising creativity has not been found. How could Liuxi Huaxia Company not panic?

Coming to Lin Chen to find creativity, it was completely a rush to go to the doctor, Chen Tao didn't look down on Lin Chen, Liuxi is the trump card of PepsiCo, how can he be willing to hand over the advertisement to a college student?

Moreover, this time's advertising strategy is extremely important, but under Tian Xin's detailed introduction, Chen Tao came to Hangzhou City from the magic capital with the mentality of giving it a try!

Young!

This is Chen Tao's first impression of Lin Chen, Chen Tao also watched the recent micro-film contest about Lin Chen's poems and insulting the judges, but compared to TV, the real Lin Chen is younger!

"Chen Tao, you're late, come, I'll introduce you, this is Lin Chen, Lin Chen, this is Huaxia ......"

Tian Xin introduced each other, and Chen Tao took the lead in laughing: "Hello Lin Chen, I have admired my name for a long time, and besides, yesterday's song "Dead Water" was scolded well. ”

Lin Chen said: "Mr. Chen is polite. ”

After a few idle words, no one mentioned the matter, although Chen Tao did not agree with Lin Chen in his heart, he did not show it, but showed extreme enthusiasm, and persuaded Lin Chen to drink!

When he was about to drink, Chen Tao smiled and said: "Lin Chen, I think Lao Tian also told you, our recent Liuxi advertising creative bidding has failed, and our consumer group is mainly positioned in young and energetic college students like you, so I don't know how much you know about our Liuxi?"

Lin Chen said: "I don't know at all!"

"Huh?"

Chen Tao was a little stunned.

Lin Chen said honestly: "Mr. Chen, I am just a freshman in school, and just now, Mr. Tian told me that it was an advertisement about Liuxi, and asked me what I thought? Frankly speaking, I only know Wang Laoji among the drinks in Huaxia." ”

Chen Tao nodded and said: "I'm afraid of getting angry, drink Wang Laoji, I have to say that this advertising sentence has brought a lot of publicity to Wang Laoji." ”

Lin Chen didn't speak, he could naturally see that although Chen Tao in front of him was well concealed, he couldn't deceive Lin Chen, it was nothing more than seeing that he was young and distrustful, and he was still thinking about testing himself.

What are you kidding? I'm not shooting an advertisement begging you Liuxi Company to ask for it, if it weren't for Tian Xin's call, Lin Chen wouldn't have come back at all!

If you want to ask for someone, you have to come up with a posture of begging for someone!

Lin Chen doesn't want to experience such a disgusting thing as 'Jin Yao' anymore, besides, he doesn't plan to continue shooting advertising ideas now, Lin Chen can find a radio station for an internship next year, and that's the way he wants to go next!

Thinking of this, Lin Chen didn't bother to talk about it anymore, and said with a smile: "Mr. Chen, I'm afraid I'm going to disappoint you, I really don't have any good creative ideas at present." ”

Chen Tao was a little disappointed on his face, but still said: "It's okay, if you have a good idea in the future, Lin Chen, you can contact me at any time." ”

"Good!"

……

Lin Chen found an excuse and left, only Tian Xin and Chen Tao were left in the private room, and Tian Xin said a little angrily at this time: "Chen Tao." You've done it for a while!"

"What do you mean?" Chen Tao obviously didn't react yet.

Tian Xin looked at Chen Tao and said, "I told you before I came here." Don't think of Lin Chen as a young student. It's good for you, you take care of it everywhere, and you want to test Lin Chen immediately, do you really think that Lin Chen didn't see it?"

"Huh?"

With a scream, Chen Tao said in disbelief: "You mean that Lin Chen just pretended to be deliberate?"

Tian Xin said angrily: "Nonsense, if I am Lin Chen, I don't bother to pay attention to you when I see you looking so condescending and want to consider it." Besides, you are begging for someone, not Lin Chen. ”

Chen Tao disagreed: "Lao Tian, you think too much, I think Lin Chen doesn't know how to create creative advertisements for drinks at all." ”

Tian Xin saw that his old friend was also a little helpless, he naturally understood Chen Tao's character, and thought that he was in a foreign-funded enterprise, so he felt superior everywhere.

But you don't even have a creative ad come up with it right now. You've got to sass!

Yes, with that. There is no food and clothing, what are you still smelly and beautiful?

Today's Liuxi is facing a strong siege, and its market share has been squeezing, but the result is still Nima!

Tian Xin was also too lazy to persuade again: "Lao Chen, anyway, that's all I say, if I were you, I would continue to talk to Lin Chen in private and set things right." ”

Chen Tao laughed: "Lao Tian, what are you doing? I came from the magic capital to give him face, besides, I believe in my own vision, Lin Chen's shampoo and mobile phone advertisements are really good, but the creative advertisements of drinks are different." ”

Seeing that Chen Tao was like this, Tian Xin didn't say much, anyway, Tian Xin, as a friend, could be regarded as saying everything that should be said, since Chen Tao didn't listen, he couldn't do anything!

On the way back, Lin Chen received an apology call from Tian Xin, and said with a smile: "Mr. Tian, you are too polite, saying that this is going to be outside." ”

I have to say that Tian Xin is really smart, Lin Chen does have a whole set of advertising ideas, you know, at that time, 7UP Huaxia's advertising creativity was the funniest and the most awesome.

Lin Chen doesn't need the help of the crystal ball in his mind at all, in addition to shooting micro-movies, the most studied is the advertisement of 7-Up!

If Chen Tao wasn't so upright, maybe Lin Chen would help, after all, who the hell has a grudge against money?

But looking at Chen Tao's appearance, Lin Chen only had one sentence: 'Stay where it's cool!'

On the way back, Lin Chen closed his eyes and looked at the crystal ball in his mind and was a little puzzled, and now the crystal ball gave Lin Chen the feeling as if he was about to come to life, and sometimes emitted wisps of light!

Especially at the end of the micro film competition, Lin Chen could actually hear the clicking sound coming from inside!

"I wonder what you'll be able to drop next time?

Lin Chen looked at the crystal ball and muttered to himself.

The begging me advertisement shot for Liya, the theme song Lin Chen naturally didn't write, but fell from the crystal ball!

When you have long hair and waist in this poem, frankly speaking, Lin Chen's memory at that time suddenly improved!

"Dead Water" was memorized by him, but "One Sentence" was also written down in that flash, otherwise, Lin Chen would not have written it in front of Song Lao and Yao Dasheng in person, because he was afraid that he would forget it when he turned back!

Looking at the crystal ball spinning in his mind, Lin Chen also felt a little bit about the rules, this crystal ball has the benefit of buying one get one free!

For example, if he wants to shoot an advertisement, then the crystal ball may be given an additional one!

Piaofeng and Liya are like that!

As for singing, after "My Future Is Not a Dream" and "Song of a Good Man", the same is true for English songs in mobile phone advertising!

After "Dead Water" was written, "One Sentence" turned his head to himself!

At this time, Lin Chen just wanted to sing a song, "Dig a pit, bury some soil, count him one, two, three, four, five, plant one, grow ten, sing one, and return one, do you say this is strange?

Shocked, so fucking shocked!

At the same time, Tian Shui, the editor-in-chief of "Poetry", looked at the poem taken by the boss and shouted again and again. (To be continued......) u