446 Be prepared to lose money

(Thanks to my friend Wasteland Lonely Goose, book friend 20170313214121253 for rewarding and encouraging, and thanks to my friends xxxxxyyyy, Nickyo1994, kpkkan, indofdream, and Brother Manwu monthly pass for encouragement)

Alex's drunkenness is a little secret, and the family of three knows about it.

The little guy is just pretending to be confused. When Liu Heming teased her, the little guy would be very shy, and then he would go to Sasha's side to complain.

The mead seems to have been a success, but the process needs to be improved. At least the ratio, fermentation time and fermentation equipment, this has to be done again. After all, if you want to sell it in the future, you can use that broken glass bottle, and it won't look worthless.

All the orders are small oak barrels, the kind that can hold a pound in a barrel, and they look very exquisite. Don't look at the small barrel, it didn't cost less when ordering, and this small barrel is more laborious to make, unlike the big barrel for winemaking.

Then the rest of the formalities will be handed over to Liu Yi, although there is a liquor making license, but if this mead wants to be really sold in the market, you must also have a sales license.

I have to say that it is really easy to do things with money. The vegetables handed over to SGS for testing were all tested urgently, and after the results were passed on to Liu Heming, he was so happy that he ran around the house with Alex in his arms several times.

SGS is still very kind, and the test report not only contains the indicators of these vegetables, but also marks the values of the normal standard on the side.

In terms of the content of vitamins and trace elements, the vegetables sent by Liu Heming for inspection really surpassed ordinary organic vegetables by a lot in a crushing way, basically more than 20%. The highest is the vitamin C content in broccoli, which is more than twice that of ordinary broccoli.

The SGS inspectors were still a little naughty, and they also wrote a handwritten sentence after the information sent over, telling Liu Heming that the rest of these vegetables were directly eaten by them as a salad, and the taste was very good, and then he painted a smiley face.

With this report, Liu Heming's caution about how to sell vegetables has eased a little bit these days.

Then he packed his small bags, took his wife and children, and flew straight to Washington. Go over there to inspect future "partners" and stop by the food truck Emilia and her team are putting together in Washington.

As for the matter of inspecting partners, it can be regarded as wishful thinking on his part, whether people will cooperate with him in the future is still two different things.

Liu Heming has also been to Wal-Mart in China, but it is the first time he has come to Wal-Mart in the United States. The first impression given to him is that it is big, and the second feeling is that there is a wide variety of products. Not only covers all aspects of clothing, food, housing and transportation, but anyway, he thinks that all the goods that can be involved in your life can be bought in Wal-Mart's hypermarket.

In the future, he will sell vegetables, and Liu Heming also paid special attention to the price of vegetables. In his opinion, the price of these vegetables is really not cheap, because these vegetables are very fresh. To put it mildly, vegetables are more expensive than meat.

Even ordinary fresh vegetables are enough for low-income people to eat, let alone higher-priced organic vegetables, and that's in Walmart supermarkets with the slogan of saving people across the United States.

He also sold vegetables and set up a stall in Grent Town, but the price of vegetables here is more than double that of when he set up his stall. The vegetables with the USDA certification label are even more incomparable, about 50% higher than the local prices of the farmers in the town of Grent.

"Sasha, do you think our vegetables can really be sold here? How do you set the price?" After shopping around, Liu Heming was not happy because of the high price of vegetables, on the contrary, he was a little worried.

"In fact, there have been many people who have developed organic vegetables over the years, but price has always been an important consideration. Wal-Mart didn't invest heavily in organic vegetables before, but now they are also making efforts in this area, and the price of his organic vegetables is relatively low. Sasha said with a smile.

"How do you know?" asked Liu Heming curiously.

"I've looked up some information. Sasha was a little embarrassed.

She didn't care about Liu Heming's side before, after all, she didn't think about how much property she could share if she divorced Liu Heming in the future.

But recently, seeing that Liu Heming was worried about these vegetables, she also paid more attention to it, and when she was fine, she inquired a lot of information.

"Now it seems that our vegetables are really a little difficult to deal with, who would have thought that the vegetables are too good and wrong. Liu Heming said with a wry smile.

After leaving Walmart, the family of three rushed to Target, also concerned about the price of vegetables. It's similar to Wal-Mart, there are some minor differences, but on the whole, the price of Tajita is still slightly higher than that of Wal-Mart.

Finally, they came to the highly-anticipated Whole Foods Organic Vegetable Market.

The price is even more beautiful, apples are $5 for two, grapes are $4 a pound, and this is on the fruit side. And those organic vegetables cost more than $1 a pound at the cheapest, and the most expensive are more than $5 a pound. All vegetables are listed at about 15% higher prices than Walmart and Target.

After shopping all, Liu Heming took his wife and children to a casual restaurant to eat, and he was also comparing these three potential partners in the future.

Don't look at the price of vegetables, it's really not cheap here, but Walmart should still focus on middle and lower class consumers. As for Tajita, his sales group should be the middle and upper class. Whole Foods, that's a proper high-end consumer group. How to choose, he also scratched his head a little.

"Sasha, what do you think we should do?" asked Liu Heming after eating for a while.

"I don't know, but I think they all have their pros and cons. Otherwise, you can focus on high-end consumers and try it with Whole Foods. Sasha thought for a moment and said.

"Our planting costs are really too high, and we have recruited so many workers. Moreover, the harvesting, packaging, and transportation of vegetables should also be harmless, which will also increase a lot of costs. ”

"But that's just my advice, I don't really understand it. You can talk to them about it, and they should have a lot of advice as a manager. ”

"Well, I'll visit the manager of Whole Foods tomorrow to see if he's interested in our vegetables. Liu Heming thought for a moment and nodded.

If you sell it cheaply, you must be unhappy. Anyway, the price of vegetables in the United States is generally high, so if you don't let go, you will pick up the bias and come higher.

The vegetables on my side are much better than ordinary organic vegetables in terms of taste and nutrition, and the production cost is so high, you have to sell them at a high price.

In addition, many organic vegetables in the United States are not really "pure" organic, and the Department of Agriculture also allows them to use some chemical fertilizers in the planting process, but the useful amount is controlled. Only those who have the USDA label can compete with their own side.

However, although he is very confident in the quality of vegetables, he does not have the slightest confidence in whether his vegetables can become hot-selling hits.

The aroma of wine is still afraid of deep alleys, and his vegetables now only have test reports, without any reputation. Even if it is sold in whole foods, it is estimated that it will be daunting to many people if it exceeds the price by a large margin.

"Dad, the steak isn't tasty. Liu Heming was still thinking about it, and the little guy Alex said with an unhappy face.

"You little one, you've got your mouth in your mouth. Make do with some food, and I'll make you something delicious when we go to Emilia in the evening. Liu Heming looked at the little guy and said helplessly.

Children tend to be very honest, like is like, dislike is dislike. Although the steak here is also very good, it is still worse than its own. Then the girl didn't like it, unlike herself and Sasha who could fool around and eat.

"Actually, you don't have to worry too much, our vegetables are so good, they will definitely be able to sell at a good price. On the way back to the hotel, Sasha said comfortingly.

"In fact, we have forgotten to consider the cost of transportation, and our vegetables are only marketable in these metropolises. My ranch is a bit far away from here, and it takes a lot of time to transport by land, and the cost of air transportation will be very high. Liu Heming said with a wry smile.

"How about I say I'll give our vegetables a round of hype first, and then talk to Whole Foods? Only when people know that our vegetables are of good quality will there be a market in the future. ”

"Is there any time?" Sasha asked, frowning.

"It should be about the same, and it will be about half a month before these vegetables officially enter the harvest period. Liu Heming thought for a moment and nodded.

Today, he learned about the situation on the spot, and he felt that it was necessary to adjust the sales strategy of these vegetables.

In the past, he planned to put these vegetables on the market, and then introduce some other agricultural and animal husbandry products in the pasture, and then really promote the SUSDA standard. Now it seems that this is not the case, and this order has to be adjusted. Let people know that they have started working SUSDA and already have these vegetables.

But this situation also has drawbacks, it will make the date of these vegetables on the shelves a lot later, after all, publicity also takes time, and it is necessary to wait for the American people to really pay attention to this matter, so that they will look forward to it and be able to buy it in the past. The consequences that may arise are that your first batch of vegetables may be unsalable.

My own experience is still insufficient, and I think that if the product is good, it can have a good market. However, the vegetable product is too special and has certain timeliness requirements.

"You can do whatever you want, and I fully support you. Sasha looked at him and said.

"That's good, I'm ready to lose money, but this money, sooner or later, we will earn it back. Liu Heming looked at Sasha and nodded vigorously.

It's hard to get started, and I can't make a lot of money at once like I used to sell truffles and giant morels. Now you have to be down-to-earth and slowly develop your own vegetable brand. As long as this is the case, you will be able to make money steadily in the future.

If you want to make quick money like you used to, there are no doors.