You can call a taxi through the software in your mobile phone, and the waiting time is far more effective than standing on the street and waving, which is obviously more convenient for customers.

Uber may seem like a ride-hailing company with a high-tech brand, but once anyone who owns a private car can do business through the app, the damage to the entire taxi industry will become apparent.

However, before this kind of harm becomes apparent, how to attract non-taxi drivers to join, and how to make customers who are accustomed to calling taxis by phone change the original way of calling a taxi, is the first problem to be solved.

Originally an internet programman, Nick is familiar with managing a company, but it clearly takes some time for him to get used to his new job.

Regardless of the method, it is clear that it will be difficult to quickly build an effective platform that satisfies both drivers and customers, regardless of the method used, when smartphones were only introduced at the end of September 07, when smartphones were less than one million units in the United States.

"That means that in order to build such a platform, I need to find a way to increase the sales of Weizhi smartphones first?" invited someone to a meal, and as a result, the original plan to travel around the world not only failed, but also needed to be put into busy work immediately, although Nick did not reject this kind of life, but he went back and thought about it all night, and after sorting out all the problems that needed to be solved, it was easy to find the key to the problem. "For example, is it like I want to drink a drink of water now, but I need to dig a well by myself?"

"Bingo! You're quite right. ”

The crisp snapping of his fingers, through the phone's speaker, made Nick almost cry in frustration. Amazon is also selling your mobile phones, and you have set up more than 400 experience stores for Weizhi mobile phones in the United States, and even one in the community where I live, and the sales system of Weizhi mobile phones should be complete and sound......

"Apple's mobile phone is sold in the form of a contract machine, and the American Communications Association and some official agencies are putting pressure on Weizhi mobile phones, which is nothing more than requiring Weizhi mobile phones to establish factories in the United States, or raising the sales fees of third-party channels, and the conditions given by telecommunications companies to Weizhi mobile phones are even more harsh, I would rather give this part of the profits to ordinary users, rather than let American politicians and those people in any association feel that Weizhi mobile phones are weak and can be bullied! So my suggestion is to choose a relatively relaxed environment in the city for pilot, trade-in, penny purchase, in short, to achieve a goal, that is, to completely change the way people live, the end of the customer only need to press a button, five minutes, eight minutes, whoosh, a neat appearance, clean interior car will appear in front of the customer as scheduled......"

"I love the phrase 'lifestyle'! I'll use that as a slogan," Nick excited, but then the conversation changed. "But there is still a problem, as long as the platform is launched and starts to operate, the US taxi management department will definitely notice and come to trouble, New York now the price of a taxi license is hundreds of thousands of dollars, and the fees paid for each car not only feed more than 300 taxi companies, but also feed more than 30,000 taxi drivers and their relatives and children ......."

"Then let the taxi driver become an Uber driver!"

Nick was stunned. "What? How is this possible?"

"Only unexpectedly, nothing can't be done!" Unexpectedly, Nick also made a fool of himself, and Fu Zhengyi continued to talk happily. "You're not unfamiliar with the word burning money, are you?"

"Please go on!"

"iPhones cost $499 to $599, and if customers know that the cost of their phones through Uber can be offset by the cost of Uber's services, will customers be willing to try to change their lifestyle?"

"It should be fine!"

Fu Justice continued. "So if taxi drivers understand that the cost of replacing their mobile phones will be fully refunded by Uber according to the number of orders they take, and even the profits of taxi drivers will increase compared to the original, then do you think taxi drivers are willing to use Weizhi mobile phones and join Uber?"

Nick will understand now, and he will be convinced. "Justice! You're a genius!"

"Since smartphones began to enter people's lives, the change in lifestyle is irresistible, all you need to consider now is to choose a city with a relatively enlightened taxi management department, and then expand according to the market response after a period of trial operation, the ultimate goal is to make Uber a global big company, subvert the original inherent model of the taxi industry, let drivers get higher income, and make it easier for customers to call a ......"

After thinking about it all night, Nick is full of confidence in the future of Uber, but there are also quite a lot of questions, promoting the only mobile phone in a way similar to the 'contract machine', which is one of the inevitable means in his opinion, but whether it is to give profits to customers who change mobile phones, or to taxi drivers, Uber's ultimate goal is to achieve profits, burning money is not the only way to develop enterprises, and when should the profits of enterprises be realized, is the most important thing.

It's 07 years, and it's not the era when Internet companies will blindly burn money at the beginning of the century, how do Internet companies make profits, how to cash in on profits, even if Amazon-based companies are beginning to make profits, Nick doesn't think Uber can rely on the long-term money-burning model to gain market and success, not to mention that it needs to be ready to face claims and lawsuits from the taxi management industry, taxi companies and taxi drivers at any time.

However, such problems, Nick will not say directly, he understands that if all the problems are solved by the other party, then the meaning of his existence will be lost, so after putting aside some sensitive issues for the time being, the problem of location is in front of him.

"Los Angeles, Hollywood, a lot of tourists, San Francisco, Silicon Valley, Stanford University, all ...... with a certain population base."

Taxi fares in Los Angeles and San Francisco are not high, and Nick can only sigh after a little thought. "Justice! I think even if you choose a pig to be the CEO of Uber, you will be successful!"

"So, you need to work harder to ......"