Chapter 7 The first generation of hegemons in the gaming industry
The scorching sunlight shone directly on the earth, and he hid under the leaves and fanned the sound membrane, screaming strangely. Although it was already past three o'clock, the scorching heat did not abate at all.
Wu Ming wiped the sweat from his forehead, and didn't pay attention to the math teacher who was talking on the stage, but was busy with his comics. The math teacher also knew Wu Ming's level, as long as Wu Ming didn't interfere with his classmates, he would let him go.
Drawing comics is a seemingly simple but troublesome and painstaking task. Especially in this era, the pen tablet has not yet been invented, and it can only be painted by hand, which is relatively inefficient.
However, Wu Ming is a reborn person after all, he has rebirth benefits, and he remembers the memory of his previous life clearly, so he draws very quickly, unlike other people, who have to draw storyboards first, and can directly draw the original comics.
Nine original drawings have been drawn since the morning, which is almost half a sentence, and this is because he is still young after all, and he lacks physical strength and energy to paint all the time.
The reason why Wu Ming chose "Hulu Brothers" as his first comic is not only because "Hulu Brothers" is his childhood memory. There is also a reason why "Hulu Brothers" is simple and easy to draw, and it can be completed in half a month. Coupled with the ones he drew yesterday, Wu Ming just drew the first episode of "Hulu Brothers" "Shenfeng Adventure".
"Jingle bell," class is over.
Hearing the bell ringing after class, the little girl Zhuyin, who had already cleaned up, ran over. Seeing that Wu Ming was carefully putting away the sketches, he said coquettishly: "Brother Ming, your comics are ready, I'll show them when I go back!"
Wu Ming, who had already put away the sketch, pinched the nose of Zhu Yin's little girl, and replied with a smile: "I know, I'll show you when I go back!" Then the two left the classroom together.
"Brother Ming, come out. ”
"Brother Ming. ”
As soon as I walked out of the classroom, I heard two calls. Wu Ming looked up and saw that it was the two brothers, Gu Tianle and Gu Tianyin, so he responded with a smile: "Well, let's go, let's go to my house together!" waited for Zhou Huimin at the school gate for a while, and then a group of people rushed to Wu Ming's house.
A group of people walked into Wu Ming's house in a hurry, at this time Wu Ming's parents were still busy at the Tole Toy Company and did not come back, and only Chen's mother was busy with housework at home. Wu Ming opened the refrigerator and handed out a popsicle to take everyone to his room, and even Zhou Huimin was half-willingly and half-reluctantly pulled into the room by Wu Ming.
Walking into Wu Ming's room, the first thing I saw was a desk and an Apple II personal computer. The whole room is about 30 square meters, not big or small, with plenty of light and extraordinarily bright, and there are several star posters on the wall on the desk.
Wu Ming opened his schoolbag, took out the original manuscript of the comics, sorted it out together with the part that he drew yesterday on the table, and handed it into the hands of Zhu Yin's little girl, and then said to Zhou Huimin: "Daughter-in-law, you and Ayin take a look at the comics I drew together, although there are not many paintings, you can also take a look." ”
Then he didn't pay attention to it, turned around and opened the cabinet, "Gu Zai, Yin Zai help me get the game console together." The two brothers, Gu Tian Le and Gu Tian Yin, who were standing next to him, hurriedly came over when they heard Wu Ming's greeting, helping to hold the game controller and game cartridge.
Zhou Huimin saw that Wu Ming had walked out with the two brothers of the Gu family, and he breathed a sigh of relief in his heart. She wanted to reconcile with Wu Ming, but she wasn't ready so quickly, and then sat on Wu Ming's bed with Zhu Yin's little girl and watched the first episode of Wu Ming's masterpiece "Hulu Brothers".
Wu Ming and the two brothers of the Gu family came to the living room with the game console, and turned on the TV to install the game console while chatting. Although Wu Ming said that he bought the latest game cartridge, in fact, it is not fun for Wu Ming, a game enthusiast who has experienced various games in later generations, after all, video games have only just developed in recent years, and really fun games, such as Super Mario, will not be developed until a few years later.
Wu Ming bought it just to understand the level of the game at this time and the performance of the game console Atari 2600, since the game console was bought, most of the time since the Gu brothers and Zhu Yin little girl played. As for Zhou Huimin, although he wanted to play in his heart, he still couldn't wipe his face.
Although Wu Ming was also a game developer in later life, he was a game developer on the PC side rather than a home console, and he really didn't know much about the old Atari 2600. Looking at the Atari 2600 from the perspective of future generations, it can be said that it is terrible.
Not to mention other aspects, just talking about its shell, it is very rough, there is no beauty at all, and it is not as good as the later copycat machine Xiaobawang learning machine. The gamepad is even more pitted, with only a long joystick and a red button, which is rudimentary. It would be a year before the D-pad was invented by Nintendo's Gunpei Yokoi.
Later generations may be familiar with Microsoft, Sony, Nintendo, Sega, and other game console developers, and even die-hard fans of them. The Atari that developed the Atari 2600 may not be well understood. In fact, Atari can be said to be the well-deserved king of this era, proud and unstoppable.
In 1972, Atari established itself as the ancestor of arcade machines with the launch of its first arcade machine, the Pong. In less than two years, Atari sold 10,000 pong consoles wholesale and retail at a price of $1,200 each. The following year, the company's sales reached $3.5 million, and the third year it soared to $15 million.
In 1977, the Atari 2600, which cost $100 million to develop, was launched, laying the foundation for the hegemony of the Atari Empire, selling 25 million units within a few years. Later, the annual profit exceeded 2 billion US dollars. Even Apple's two founders, Steve Jobs and Woznick, were once employees of Atari.
As the saying goes, "success is also Xiao He defeat", Atari started with games, and was buried by games in the end. Atari's late complacency caused dissatisfaction among many programmers and game developers, many of whom quit or left the company, some for other companies or to start their own software companies.
Atari's business philosophy is to use quantity over everything. Take "Pac-Man" as an example, there are a total of 11 million copies of the game cartridge, but there are only 10 million game consoles on the market, which are produced but not needed by the market at all. No one wants to pay for several of the same game cartridges. In the end, the "Pac-Man" cassette had to drop below $5, and even became a spare.
THE IMPACT OF AN H-GAME IS GREATER THAN THAT OF A BAD GAME ON THE CONSOLE PLATFORM, BUT THE BIGGEST ONE IS A BAD GAME. Although the Atari 2600 is a 4-bit computer, there are still a lot of H-GAMES, although many people are not interested in pixel blocks.
Among all this garbage, the most influential is "Custer's Revenge". Custer's Revenge is definitely a game of hatred. First of all, Custer has the stain of genocide, and the content of this game is that his old man dodged the spear of the Indian woman and rushed into the village to fork the Indian woman!
First of all, the content of the game is easy to arouse the dissatisfaction of the Indians, which is undoubtedly inciting racial discrimination and contradictions. The second is that the content of the game is too explicit, and the game characters are all fruit!
Moreover, the Atari 2600 is still a popular copycat, because many game manufacturers were not very aware of copyright in the early days, and the imitation ability of copycat dealers is too strong. As soon as your front foot is done, the back foot copycat product will be delivered out as a truck.
WHEN IT COMES TO COPYCAT GAMES ON ATARI, WE HAVE TO MENTION STARPATH. It's a good thing to be a good guy all the way with Tencent.,The game is the same as Yu Ma Yu Zheng's script.,Copy everything except the name.。
STARPATH has actually made electronic products such as tape recorders, and STARPATH has also made some modifications to the interior of the Atari 2600 console, which has improved the quality and graphics of the game console.
IT'S NO EXAGGERATION TO SAY THAT STARPATH IS ALSO A MERITORIOUS THIRD-PARTY VENDOR FOR ATARI, AND EVEN IF THEY HAD BEEN BORN A FEW YEARS EARLIER, THEY MIGHT HAVE CHANGED THE DIRECTION OF THE GAME.
But STARPATH is a copycat, and it smells of speculators. Immediately after the decline of Atari, he broke with Atari and never played games again.
Under the policy of "quantity over quality" implemented by Atari, the manufacturer of gaming hardware and software at the time, nearly 10,000 games appeared on the U.S. market within a year. A large number of homogeneous garbage games have completely lost the confidence of American players.
In order to get out of the predicament, Atari's parent company Warner spent 6 weeks making "ET Aliens", the most famous IP bad work in history. During the Christmas season of 1982, E.T. Alien sold 150W copies, only to find out that it had been deceived by Atari after the player took it home and played it.
E.T. Extra-Terrestrial became the last straw for players, eventually leading to the market crash on Christmas Day 1982. Beginning on Christmas Day 1982 and continuing until the following year, the entire American gaming industry was almost destroyed in 1983, known as the "Atari Crash".
The original $3.2 billion game market shrank to about $100 million in 1985, a drop of more than 97%. In the four years since, no one in the United States has dared to talk about the gaming industry, and the local console market has completely disappeared.
Atari later developed game consoles such as the 5200 and Jaguar, including LYNX, but they were only dying. In 1996, due to the fiasco of the Jaguar mainframe, Atari was acquired by JTS, an obscure hard disk drive manufacturer, and became its subsidiary.
In 1998, JTS sold Atari to Hasbro for another $5 million. In 2001, Atari was sold to the French game company Enborg, and in 2003, Enbogue announced that its U.S. and European divisions would be renamed Atari Inc., still using the Atari logo, but the head office was still called Enborg.
During this period, Atari also released some replicas of its own consoles. Later, all of Atari's shares were acquired by Invogel, and its game system was sold by Namco Bandai Europe.
Atari survived a difficult twilight year and finally declared bankruptcy, ironically because Atari started with $500 and was sold for $5 million. A generation of video game giants, the well-deserved overlord has fallen, which is really embarrassing.