The Guixi training base in early March is already a lively place.

There are more than 20 football fitness centers in the surrounding provinces and cities, and the large football training base is constantly receiving children from all over the surrounding areas for trial training experience.

It does have a huge effect of advertising.

Advertising is a technical job.

For the same one million advertising costs, how to combine the placement, there is definitely a different effect.

For example, if you buy the dozens of seconds of advertising space after the so-called national TV simulcast news, it is tens of millions of dollars of standard kings, and there will not be a single million bubbles.

The media director must not understand this except for standing there to explain and receive the media, Liu Lang understands, he is from the media.

Because of the rise of the Internet, the price of traditional media has actually been declining, but the external propaganda of Mongolian laymen is still very noble, and the insider's contact discount is very powerful, many former advertising customers have been taken away by new media, many ordinary people do not realize that the world has been changing, in fact, in every detail closely related to them, if they do not make adjustments, it is like walking to the edge of the cliff in a daze without knowing it.

If it weren't for jumping out of the original traditional media newspaper, Liu Lang felt that he might slowly lose his edges and spirituality like a frog boiled in warm water, and now although he is very nervous every day, he does have a lot of room to wave as the general manager of the football club!

He asked Yu Jiali for very little money, so little that advertising nationwide was a small amount of money that could not be heard in the water, Yu Jiali was a little unconvinced of the effect, but Xiaowan still approved.

When she was engaged in pyramid schemes, she also vaguely knew some alternative delivery methods, that is, she chose the garbage time of the garbage channels of various TV stations, which could be put for a month for a few thousand yuan, and each time there were five minutes and ten minutes of ultra-long advertisements, that is, the late-night hours of the entertainment channels sent to the seventies and eighties by the prefecture-level city.

After all, for ordinary people, every station they see when they turn on the TV is equal, they will go around, as long as they are bored and attracted, the channel can also play a corresponding role, and the media communication wants to be extensive, even if only tens of millions of people watch and remember, it will also achieve the effect.

Liu Lang did it more extremely, he used franchisees all over the country, and they went to talk to their local TV stations about advertising promotion, and the advertising prices of TV stations in third- and fourth-tier cities at the provincial and even municipal levels were much lower, and then tried to concentrate the time on the garbage period after ten o'clock, so that not only the price was lower, but also the time period could be selected as much as possible.

In the end, I bought a very inconspicuous prime-time advertising space on national television, which many people will ignore, but the price is really a very low patch advertisement!

Because all ordinary viewers may not know that the weather forecast after the simulcast news involves the corresponding advertising screen of the city when it comes to the weather of a certain city, and the advertising space during this time is not to talk to the national TV station, but to the meteorological station!

The price is extremely low!

Outrageously low.

Large customers look down on this time when there is only one sentence when the weather is broadcast, there is no advertising slogan and no image animation, and it can only be made into a GIF at most, and it can not be too complicated GIF, and small customers don't know this trick.

So the final freeze-frame picture intercepted by Tongtong's advertisement is to spread out the hand so cutely, showing the words Jiangzhou Football Club, and the subtitles of Zongming Football Training Group in the following line, I bought the broadcast position of Jiangzhou City for a year!

The reason for the sharp price drop of this advertising space is also that there are various ways to check the weather forecast, and the effect of the mobile phone APP is much better in terms of timeliness and accuracy, so there are really not many people watching the weather forecast after the simulcast news.

But what is the purpose of this ad?

Jiangzhou Football Club and Zongming Football Training Group, these two elements in the advertisement, are grandly listed on national television, and they can be seen on time every day!

Then all franchisees can take a screenshot of this advertisement and promote it in various places: "We are a big company training camp on national television, and we also have our own professional club!"

What a persuasive slogan?

This advertisement is not to let people see the Jiangzhou Club or Zongming Group, but in turn let people watch the pictures that were there every day at that time to prove their strength.

Use national TV to endorse yourself!

This is the most common means in MLM, the so-called national project, what big development project, the most like to take the photo of the national leader to interpret the meaning of the project.

Ordinary people believe this, very much.

Combine this one-second GIF ad with the pink girl ads you can see everywhere.

The result of trying to agree on a common time is that if you are bored and walk around with the remote control, you will find that several channels are broadcasting the same ad at the same time!

How big does it take for a company to monopolize advertising slots?

It will definitely give this illusion!

In the blue ocean market of youth football training, it has quickly risen to become an industry benchmark!

This is just like the reason that a few well-known national real estate companies can be popular when they open a market in various places, when the well-known brands are placed there, consumers around the world will hardly consider other companies when they choose.

Because ordinary people's right to know to receive information is too narrow, their ability to perceive the outside world is only a little bit, and once it is accurately captured, it is difficult to get rid of it!

When Bai Haonan returned to the Guixi training base with Brazilian players and coaches from eastern Guangdong, what he saw was the crowded reception hall of the football training base.

In addition to the children from surrounding provinces and cities who came to sign up for the test, more than half of them were practitioners from football schools, football coaches, and football training classes from all over the country, and they came to apply to participate!

Once there is a big predator in the market, the parents of young players know that they would rather take their children to other cities to find Zongming training camps, and they will surrender if they can't beat it, which has become the only smart choice for many small practitioners.

Moreover, the low-threshold policy of such a large-scale chain system of telephone consultation only charges 100,000 deposits, and is refunded after one year, so that many small practitioners who already have a small scale of the venue choose to join, and it is still too difficult to fight alone in this market.

What's more interesting is that there has not been such a large professional training institution in this market so far, even if there are several super club football schools are very famous, but they are all echelon construction for the club to select seedlings, not the other way around, education and training is the main body, and it is only one of the options to enter the club professionally.

To put it mildly, it is that as long as all localities are willing to join, first come to Guixi to see, everything is easy to say, the investment is not large, and the key is to improve and comply with the rules and regulations, and it can also ensure that you can see the way of profit.

It is simply a model of investing three or five million and quickly returning to the cost!

Especially after the telephone consultation, I will invite you to come to the Guixi Football Base to see the scale and grade, where is there anything that can run away?

Such a high-end, beautiful and shocking training base is obviously a makeover of a thousand people's duck soup!

Xiaowan unconsciously made such a good training group into a new generation of "pyramid scheme", of course, it was only a formal reference, and the girls who came out together back then are now in charge of legal affairs, sales and reception, almost copying those routines, how to deceive people's hearts, how to blow the sky.

Anyway, it can make the reception hall of the tall football base look like a Spring Festival train station, and Bai Haonan frowned a little when he got off the bus and walked in.

However, his advantage lies in the fact that he is not in charge of his own affairs, does not open his mouth casually, and does not regard this training base as his own industry, so he may know better that this kind of scene may be the easiest to attract at this stage in China.

So when taking the foreigners through the entire hall, Li Lin, who got the news and hurriedly greeted her from the upstairs office, quickly pulled up her long hair and put on a standard posture, and couldn't help but show off to the people passing by: "Look, this is our foreign coach, because there are too many franchised companies across the country, so the foreign coach who keeps coming from Brazil!"

Parents, young players, and potential franchise customers all gathered together to see so many foreigners.

Even after decades of reform and opening up, the vast majority of Chinese are still very curious about foreigners.

The foreign coaches have a very good attitude and a kind smile towards the children, and some parents try to take the initiative to communicate with each other, and Chinese parents like to talk to the teacher and coach for their children, even if they can't beat it.

It has to be Li Linlai, she can now explain in English, even if a considerable part of it is a hard memorization of the translated manuscript, but her pronunciation is much more beautiful than Bai Haonan, especially the broadcast tone with a bit of flight attendants, and there are still parents applauding!

She's in great shape!

Can't you wait until you go farther and start again?

Bai Haonan wanted to roll his eyes, but couldn't help but listen to this girl lead the team to introduce each hall one by one, and sure enough, the parents and franchisees who were in the state of the Spring Festival were all following the long dragon to move and rub the commentary.

So the scene that originally passed by dragged on for more than half an hour, although Bai Haonan was also pleasing to the eye, but when he walked out of the ramp of the pictures on both sides, he still couldn't help laughing: "You, your brain is like a little monster, a little monster with four heads and spewing fire and water!"

This is the usual nonsense he uses when telling stories to his youngest daughter, and the tone is similar.

Li Lin, who finally finished memorizing English, immediately tried her best to think about it, I don't know if it was to add a little bookishness, she also got herself a pair of round-framed glasses to wear, and through the lenses, she could find that her eyes were as blank as ever, and it took a while before admitting: "I...... Can't think of what it looks like!"

Bai Haonan was not angry: "It doesn't exist at all, it just means to describe it in the first place!"

Li Lin thought hard again before finally connecting, and laughed hecklessly: "Oh, that means I don't have a brain, let's just say it, I have been brainless all the time in such a big circle." ”

Bai Haonan can only be speechless for this style of self-abandonment.

In the daytime, you can see that these patches of football fields, some of which are made into pink, light blue, brown and yellow and other non-dazzling colors in order to attract children, through the small field, are the two parallel standard grass fields where professional players are training, foreign coaches look around the scene, and can't help but praise Goodgood, and the five young trial players are watching the actions of those professional players intently.

The club's foreign coaching staff saw this, stopped the training subject concentration, and then came over to hug their compatriots warmly, there were two trial players who obviously knew each other, laughing and patting them on the shoulder in Portuguese I don't know what they are communicating, looking at the gestures may be to quickly popularize some knowledge.

After all, after flying for dozens of hours, no matter how tight the time was, Bai Haonan didn't ask them to show off immediately, the main thing was to let the young trial players see the performance of these Chinese colleagues.

Gather the main squad and play a full-time match against the substitute reserves.

Everyone watched the results of the training camp after more than a month from the stands on the three steps next to it.

When training with the ball, Chen Sufen may not be on the scene, she has a lot of coaching work to be busy, so Li Lindong looked around and didn't find it, so she sat next to Bai Haonan with peace of mind, but her gray suit and skirt were really a little short, and the long legs of the exposed black stockings could only be crossed together and then obliquely, and the corner of Bai Haonan's eyes would be attracted from time to time.

But because of this afterglow, I found two sneaky guys hiding in different directions of the stands, not a gang.