Chapter 55: "Weekly Shonen Sun" is on sale

In the following days, Taniyama Naoyoshi directly put half of the cash of the Sun Moon Society into the promotion of "Weekly Shonen Sun" and the Sun Moon Society Manga Award.

It was not unambiguous that various television stations and newspapers had received hundreds of millions of yen in advertising money from the Nikgetsu Society, and it did not take long for the overwhelming advertising to spread throughout the island nation.

Fortunately, the duration of the advertisement does not need to be too long, as long as it leaves an impression on the people of the island country. Otherwise, with just the money from the Sun Moon Society, it won't take long to be sucked dry.

All those who have paid attention to the comic book industry have a further impression of the Sun Moon Society, and no longer think that this comic publishing house was just established by Wu Ming for fun.

The selection prize of up to 5 million yen is even more eye-catching, you must know that Shueisha's selection award is only 1 million yen, a four-fold difference, how can those more embarrassed manga artists not be blushing.

Although the Sun Moon Society's comic awards are a bit hasty, after all, the comic awards of other comic publishing houses last for half a year, while the Sun Moon Society's comic awards are only one month.

But there must be a brave man under the heavy reward, and it didn't take long for the Sun Moon Society to receive the original comics submitted by all parties. Although most of them are works of very poor quality, they are works that have been rejected by other manga publishers. But under the big waves, after all, there are still a few that meet the award standards, and they did not make the first Sun Moon Society Comics Award a laughing stock.

Sun Moon Society. After so many days of preparation, "Weekly Shonen Sun" finally got all the serialized content.

At present, Wu Ming is talking with Taniyama Naoyoshi and other members of the Sun Moon Club about the specific affairs of the first issue of "Weekly Shonen Sun".

"What, 400,000 copies? Boss, did you make a mistake and say the wrong number. Taniyama Naoyoshi said loudly in shock.

Wu Ming smiled slightly and replied: "That's right, the print run of the first batch of 'Weekly Boy Sun' is 400,000 copies. ”

When Taniyama Shangyi heard Wu Ming say this, he immediately became anxious and retorted: "Boss, this number is too much, after all, our "Weekly Boy Sun" is only on sale for the first time, and it is impossible for the sales volume to reach this number." ”

Kazuhiko Torishima, who was poached by Naoyoshi Taniyama from Shueisha, also persuaded: "Boss, our "Weekly Shonen Sun" is a new manga magazine after all, so it's better to print less and gradually add it in the future." ”

"Yes, that's a lot of numbers, and when Shueisha's Weekly Shonen Jump was first published, it was only a few tens of thousands of copies. ”

The other people present also persuaded Wu Ming one after another.

It's no wonder that Taniyama Shangyi and others are so anxious and express strong opposition. According to what they had negotiated, the ex-factory price for "Weekly Shonen Sun" was set at 120 yen, and the bookstore sales price was 160 yen.

Based on the printing cost of 60 yen per copy of Weekly Shonen Sun, 400,000 copies is 24 million yen, and at least 200,000 copies must be sold to recoup. And that's without counting the manuscript fees for those cartoonists.

"Weekly Shonen Sun" is a new manga magazine, and even after so many days of publicity, it is difficult to say whether it can sell 50,000 copies, let alone 200,000 copies.

Unexpectedly, Wu Ming still said with a smile on his face: "Don't worry, I'm not going to sell it, I'm preparing the first issue of "Weekly Teenager Sun", most of which will be given to readers for free." In order to smash out a market, readers will naturally know the quality of our "Weekly Shonen Sun" after reading it, and they will pay for the next issue. ”

Taniyama Shangyi and the others were dumbfounded, looking at Wu Ming with the expression of a madman. Forget it about spending so much money on advertising before, after all, it can promote the Sun Moon Club and increase its popularity.

Now Wu Ming is actually going to waste 24 million yen in vain to smash the market, not to mention whether anyone will read this kind of free magazine, the truth that cheap is not good is understood by many people. And why should other dealers and bookstores help you deliver books for free, people are not open to charity.

When the time comes, there will be news that no one wants to buy and send "Weekly Shonen Sun", but it will bring a heavy blow to the Sun and Moon Society.

Wu Ming knew what they were thinking as soon as he saw their faces, and said confidently: "There are also skills for free delivery, and I naturally have my own way." ”

Then, under Wu Ming's explanation, Taniyama Shangyi and his party understood Wu Ming's plan.

It turned out that Wu Ming had already agreed with Kumichiro Aoki, the president of the Dole Toy Island Country Branch, that he would hold an event, and as long as it was during the event, anyone who bought a Pokemon pet machine would get a giveaway. And this giveaway is the manga magazine "Weekly Shonen Sun", which serializes the official Pokemon manga "Pokemon".

This way, instead of relying on bookstores to sell these free manga magazines, you can tie the shipments of Weekly Shonen Sun to the sales of Pokemon pet machines.

Judging from the popularity of Pokemon in the island country in the past two months, it is completely possible to sell these "Weekly Shonen Sun" in a week and open up the comic market.

If the quality of "Weekly Shonen Sun" is very poor, it is naturally self-defeating and just a waste of money.

However, Wu Ming is very confident in the quality of "Weekly Shonen Sun", although it is not as good as the three major comic weeklies "Weekly Shonen Jump", "Weekly Shonen Sunday", and "Weekly Shonen Magazine", but it is already much better than ninety percent of the comic magazines on the market.

As long as readers have read "Weekly Shonen Sun", they will definitely be attracted to it and will pay for it next time.

……

On January 21, 1980, in this cold winter, it was rare for the sun to appear in the sky, making the day warmer than usual.

Today is the day when the inaugural issue of Weekly Shonen Sun of the Sun Moon Society goes on sale.

In order to synchronize with the release time of the Phoenix Society's "Weekly Junior Star", Wu Ming finally chose Monday.

The lineup of the first issue of "Weekly Boy Sun" is still relatively strong, and Wu Ming's "Speeding YOYO", "Go Boy", and "Hulu Brothers" are all serialized in two episodes until the serialization is completed.

"Football Player" was serialized in the first six issues of each issue, and the seventh issue began to be serialized in one episode of each issue simultaneously with "Weekly Shonen Star", and "Pokemon" was serialized simultaneously in two comic weeklies, with one episode per issue.

In addition to several comics by Wu Ming, there are also two high-quality long-form comics such as Akira Toriyama's "Alalei" and An Yanliang's "Venus War", plus more than a dozen long-form comics and a few short comics that can still be read, which is the first content of "Weekly Shonen Sun".