Chapter 294: Super Bowl Plan (2)
On the evolutionary path of Victoria's Secret, many of its planning methods have amazed the world, but they cannot be replicated.
For example, its dedicated fashion shows, such as putting the lingerie show on live TV, or making sky-high diamond bras, and the feat of broadcasting in Times Square. All kinds of planning can be said to be the finishing touch, and the result of these plans is to create a super underwear company that cannot be surpassed in the next few decades.
In Leila's opinion, those can be considered first-class planning, and it was the catwalk at the Super Bowl that really reached the top!
The Super Bowl is the most-watched event in the United States, if not a carnival, with countless people sitting in front of their televisions watching the pinnacle game every year. The organizers of the tournament also know the importance of the Super Bowl, and usually invite the top singers to perform in the middle of the stadium, and there will also be some special commercials made specifically for the Super Bowl that will be broadcast at certain times.
There is no other show that can have such high ratings, and if you want to become famous in one fell swoop, there is the best ladder!
Leila's plan is to buy the halftime of the Super Bowl, and then arrange for the glamorous Victoria's Secret Angels to show off their most attractive bodies and their passions.
In the previous life, this plan made Victoria's Secret the best-selling brand in the world in one fell swoop, and in the following time, only it invaded other people's territory, and there was no news of its defeat, which shows how deeply rooted this brand will be in the future.
Even in the East, you can't live without a piece of Victoria's Secret, but you won't be unaware of this brand that stands for sexiness and laid-back, as well as femininity.
If you want to buy halftime, as long as you have money, there is no problem, and Kella doesn't want to just arrange for Victoria's Secret Angels to be on the catwalk like in her previous life. In her opinion, if one thing does not bring more than two benefits, it is unsuccessful.
So while praising the Victoria's Secret Angel, she also wanted to bring some private goods to make her subordinates follow the popularity.
However, if you abruptly stuff a person in, not only will you not receive benefits, but you may also make the original balance problematic. If she wants to follow the popularity, she must add measures that can bring out the charm of Victoria's Secret angels to a greater extent.
Faced with such a situation, she conceived two aspects at the beginning, one was to let her actresses join in it, and mix a Victoria's Secret angel to do it. But this point was quickly denied by her, because the actors under her command are in good shape, not to mention whether they are in good shape, without a lot of systematic learning, they can't show their best side at all.
If you're not careful, you'll be in the spotlight with an ugly duckling and a flock of swans. That's definitely something that Leila doesn't want.
The second aspect, she thinks that someone under her can sing a song on it, which can be used as background music and brush up on exposure, and if the effect is good, it is not impossible to become popular by the way.
But this is not a small difficulty, first of all, she only has actors and no singers, and if she finds a professional singer to join the company, she can't arrange the time.
Secondly, if you want to sing, you must find a song that is simple, not difficult, and more cheerful, and can make the audience excited and make the atmosphere hot.
Even if she finds a good song, the question of who to sing is a difficult problem that she must carefully consider. Singing in front of so many people is nothing for people who do it often, but I'm afraid it's a little difficult for actors.
After thinking about it, Leila finally put her first target on Roy. First, the company is supporting him, and of course he must be the first to consider such a great opportunity. Second, his personal image is also more suitable, if he finds an actor with a "connotation" type to play, even if he doesn't have stage fright, he can't be seen together with the Victoria's Secret angels.
But she doesn't have much confidence in Roy's voice, she usually sounds good, who knows if it will become an ear-piercing magic sound after taking the microphone?
If it's okay, just help him find a good song when the time comes, maybe it can really achieve good results. Before then, though, Leila decided to talk to him first.
"What are you talking about, singing?" Roy pointed to his nose in surprise after being called into the office, "Don't you know that I am the little prince with a beautiful singing voice? ”
...... "With such a thick skin, shouldn't you have stage fright?" Leila was a little helpless: "I said seriously, if you were asked to sing in front of tens of millions of people, would you be afraid?"
"Hehe, are you kidding?" Roy only thought she was joking, even the most powerful singer couldn't gather tens of millions of fans to listen to him sing, let alone an actor like him. "Not to mention tens of millions of people, even if you want me to stand on the moon and sing to billions of people on the earth, I will not have stage fright. ”
He's not bragging, stage fright or anything never appears in his life dictionary. Although he has not faced tens of millions of people, he has never experienced stage fright when he went to participate in some talk shows and movie promotions.
Leila nodded: "Then you sing two sentences and I'll listen to them." ”
"No problem, what type do you want to hear? As the boss, I can give you the perk of ordering songs. Roy winked at her playfully.
Leila was already immune to his pretty face, and raised her eyebrows: "Singing a song is more cheerful, and it can stir up the atmosphere." ”
"OK!" Roy looked around, picked up the pen holder from her desk and held it in his hand as a microphone, and roared.
It's really a roar, because he sings a song that is very popular this year - "The Cup of Life".
In March of this year, the song "Cup of Life", sung by Ricky Martin, became the official theme song of the 1998 FIFA World Cup in France, and also topped the song charts in many countries.
In the United States too, this song is loved by many young people because of its strong sense of rhythm and enthusiasm.
Listening to Roy yelling "Go," there, she just wanted to kick him out of the office.
"That's enough!" she glared at him, "I don't think I want that opportunity." Okay, you go out. ”
"Hey, just kidding. Roy grinned and leaned up to her, "What's the chance?"
"It doesn't matter to you what chance you have, what I need is someone who can sing the song instead of shouting it. Layla sat back at her desk with a straight face, picked up a document and waved it at him, "You go out." ”
"Don't!" Roy snatched her file and said with a grin, "It was just a joke, can't I sing it seriously now?" This time he sang "The Cup of Life", but it wasn't go, go, go, but the part with a more stable voice in the front.