For urban residents, the most annoying thing is sales promotion and spam advertising, including but not limited to insurance sales, housing agents, sales, and financial management.

As soon as I received such a call, I hung up or even scolded my mother, and deleted it directly as soon as I received the relevant spam text messages.

Yang Mu has a deep understanding of this.

Therefore, even if Mi Li has already obtained that customer list, it is not so easy to turn them into his own customers, maybe the phone has just been dialed, and the phone has not been finished before someone hangs up.

Tricks have to be tricked.

Tricks can sometimes be bad moves.

Yang Mu's trick is a miracle move, but for Xin Fatzi, it is a bad move.

His advice to Mi Li is to follow the list one by one, tell everyone the news that the Fate Trace Pet Store has been transferred, and ask one by one if there is any unspent card quota in the Fate Trace......

If Xin Fat Man knew, he would definitely be furious.

Absolutely!

This is because Yang Mu also had a bad idea.

He suggested that if the customer still has an unconsumed card, and it is inconvenient to come to Xin Fatzi in time for a refund, you can entrust this matter to the Black Rice Pet Home, and after the Black Rice collects it, the customer can come to consume at any time.

This is the reason why Mi Li asked if it was done like this.

For today's life service businesses, the most favorite thing to do is to open a card and prepay, pet stores, beauty salons, education and training, and shaping sports...... All kinds of stores, as long as there is a little reason for customers to open a card, will use various tricks to persuade customers to open a card.

There are so many benefits to doing so for merchants.

As soon as the service starts, the money has been pocketed, which is called pocketing.

Second, if the customer is not satisfied halfway, sorry, the money cannot be refunded, and you love it or not.

The most critical point is that after many customers pay the money, because they are lazy or for other reasons, they don't come to enjoy the service at all, or they stop halfway, so that the money is equivalent to the merchant making it in vain.

Most of the people in the city now, especially those who live in the Lijing Garden Community, are not bad for money, and tens of hundreds or even thousands of prepayments are not the same thing at all.

It's like saying that a store like Xin Fat Man has a bad reputation, and those prepaid customers don't want to come to the service, and they want to refund their fees, and they can't get back once or twice with Xin Fat Man, so they admit it, and some don't even bother to ask.

Now that Yang Mu's bad move comes out, Fat Xin will really be so angry that he vomits blood.

Not to mention anything else, the loss of tens of thousands of yuan is the minimum.

Yang Mu continued to instigate rice grains.

"You think, for a black-hearted merchant like the former boss, if you don't help those customers, then they will suffer in vain. We still have to have a sense of justice. ”

"Besides, you have already agreed with your former boss in the contract, and the balance is still in your hands, and you strictly follow the terms of the contract, and he can't do anything about you. ”

"Also, it can help you build a good reputation in the community. Why don't you do it when you kill two birds with one stone?"

Mi Li was finally moved: "Okay, Daxian, I'll listen to you." ”

Yang Mu's bad idea can be regarded as a conspiracy succeeded.

Mi Li then asked another question: "Daxian, since you are a senior in this industry, can you give me an idea, what should I do with this new store to get on the right track as soon as possible?"

This question caused Yang Mu to think deeply.

He understood what the grains of rice meant.

After all, this store has invested so much money, and what Mi Li wants is not to barely survive, but to make an impact and fame, and to have a better profit.

That's what he wants, too.

After a period of study, Yang Mu has entered the pet store industry, and according to his own understanding, he still has some specific ideas, and now what he needs to do is to instill these ideas into Mi Li one by one.

Yang Mu began to instigate again.

"Needless to say, pet grooming, pet fostering, and pet merchandise sales, I believe you should know how to do it well. To do the service in the community, what to do is word of mouth, as long as the reputation is not messed up, as long as the service is guaranteed, it should not be bad. ”

Mi Li replied: "I know this in my heart. ”

For a pet store, the main services are several large parts: pet grooming, pet boarding, peripheral goods sales, pet live sales, etc., and capable stores can also provide pet training services.

In these large blocks, pet grooming, pet fostering, and peripheral goods sales are basically routine services, and the profits of these projects can usually reach about 50% of the fees.

It can be said that if these pieces are done well, the survival of a store basically does not have to worry.

Mi Li understands this truth, and Yang Mu also understands it.

But what can really be a step up in profits are the remaining two pieces: live pet sales and pet training.

These are the two pieces that the rice grains want to make.

Yang Mu also seriously considered these two aspects.

"Let's talk about the sale of live pets first, generally speaking, pet stores have two choices, one is to sell bloodline dogs, and the other is to simply sell pet dogs, what do you think?"

Mi Li replied honestly: "I haven't thought about it yet." ”

Live pet sales are also risky.

Although the profits of this area are high, there are really a lot of risks.

One is the survival rate of larvae.

Puppies can be much more squeamish than adult dogs, and canine plague and parvo, two diseases that are easy to cross-infect, can easily lead to the death of puppies in patches.

The second is the risk of sales.

Black Rice Pet Home does not have its own kennel farm.

If you want to do the business of selling live animals, you have to buy from the dog farm, but no one dares to guarantee whether the goods can be sold after they are in, once they can't be sold, not to mention the loss of capital, feeding costs, epidemic prevention costs, etc., will become a burden on the store.

So although Mi Li wanted to do this, he was still not sure.

In this regard, Yang Mu has ideas.

"I have a few suggestions. ”

Yang Mu quickly typed words on WeChat.

"First, you are doing business in the community, and most people may not care about the pedigree certificate, so it is recommended to be a pet dog, and the pedigree dog can try a small amount. ”

"Second, since it is a community business, live sales can gradually develop into a customized model. ”

The customized model mentioned by Yang Mu is that what kind of dog the customer wants can be booked in advance, and the pet store can purchase the goods according to the customer's needs.

And this model is related to Yang Mu's next suggestion.

"Third, if you want to really do a good job in live sales, you have to make characteristics. ”

This last point is what Yang Mu wants to instill in Mi Li the most.

For most pet stores, they bring the dog into the store and just sell the dog and have no other services. Moreover, after the dogs are sold, they basically ignore them, or the services that can be followed up are very limited.

Yang Mu didn't want to do this.

He has all the skills of a dog, and what he wants to sell is a well-trained and expensive puppy!