"It's simple. Take our movie as an example, it is adapted from the comics, from the project to the shooting, and then to the post-production, it is the Batman fan base that has been paying attention to it. So in the trailer, we have to add a few more shots of Batman's fearless and handsome heroes. ”

Well, it's a must!" Nolan nodded, writing it down word for word.

I heard Leila continue: "There is no great superhero without a powerful villain, so the villain boss also has to show several faces, preferably shots that can show his characteristics, such as making an explosion, or smiling and so on. In short, make the audience feel that he will be a very strong and difficult opponent. ”

Nolan nodded in agreement, and then asked, "What about the second type of audience you just said will be attracted?"

"The second type is a fan of someone. For example, the actors, or you and me. Although I'm sorry for the other people in the later period, it's never been them who will be famous. Leila spread her hands and smiled half-jokingly.

But what she said is also the truth, even if he won the best makeup Xiao Xiao two or three times, there are not many fans who know him, at most, talents in related industries will be interested in him.

The same is true for Janet, but she is different from Xiao Xi in that she herself is a very famous brand designer and originally had a high status in the fashion industry. The Oscar award is more of a icing on the cake for her. So there are many more people who know her than the average crew costume designer.

"Fans like this are easy to attract, just put the people they're interested in in the trailer. Those actors with a lot of fans can give them a few more handsome close-ups in the trailer, and as for you and my fans, it's even simpler, just put our names on it. ”

"You'll do it, I'll forget it. "Nolan is very self-aware, he invited her over and asked her to create a new Batman series, and what is the matter with his own name written on it? Who has ever seen the name of the assistant director in the trailer? Do you think it's the subtitles after the movie ends?

Leila disagreed: "Why forget it, Nolan, you can't help but be too unconfident in yourself." Don't forget how good your last film was, and how popular your other films were before you. Believe me, in the hearts of many people, you are already a big director. ”

What she didn't say was that if his movie hadn't hit the same schedule as hers, it would actually have attracted more people's attention. And because I didn't meet a particularly powerful opponent, I left a strong impression on everyone.

But it's not bad now, and the idea that he can get in touch with the future from his own hands can be regarded as a compensation for him.

Nolan tilted her head, thinking that her words seemed right. Add your own name, and you can pull a person alone.

After solemnly recording this article, he asked: "Don't other ordinary movie fans who are not fans of comics or fans of any one person need to be attracted?"

"Of course you do!" Leila raised her eyebrows at him, "No matter how many fans there are, there will definitely not be many people who are not fans." ”

“…… And what did you just do?"

"I just said that we should attract the simple group of people first, and then think about more people. Leila pulled out a piece of paper from the drawer of her desk, drew a circle on it, and circled a small circle in it.

"If it's a whole box office pie, we can only hold a tenth of it at most. These people are die-hard fans, which means that they don't care how the movie is made, and they don't care about the content, visual effects or word of mouth, as long as the superhero or idol they fan appears in the movie, they will definitely cheer for it. ”

Nolan nodded knowingly. Of course, he knows the existence of such people, and he also knows that their existence can make some bad movies still receive some box office, so that they won't get a penny.

Then, Layla drew a larger circle next to it: "This part is the ordinary fans, they like superheroes, they also like idols, but they will judge whether to go for the show based on the quality of the movie, and the ones I just said are mainly to win them over." ”

Looking at about six-tenths of the blank space left, Nolan asked, "What are the rest?"

"It's a passer-by. Leila shadowed the rest of the place: "The next thing I'm going to say is about them." These fans like to watch movies, not necessarily fans of special effects blockbusters, and not necessarily like to watch superheroes, but as long as the movie is good, they will want to watch it. Whether they like to join in the fun, or whether they are more picky, they are the ones we need to fight for. ”

"So how do you fight for it?"

"It's easy to say, but it's a little hard to say. Layla laughs, "What kind of people do you think fans of superhero movies would enjoy?"

Nolan thought for a moment, "Young man?"

"Of course it's going to be young people! they're going to make up a big part. That's for sure. Leila shrugged: "Whatever movies young people like, we'll give them whatever movies they like." ”

"And what movies do they like?" Nolan was fascinated by the words. It's not that he hasn't thought about what she said, but it's more general, not so thorough and clear.

"Funny, cool, hot-blooded, beautiful, fighting, exciting......" Leila said without thinking about it. "They like these, so give them these. ”

Nolan wrote it down, but his character was never the kind of person who knew how to be hot, so he knew what those words meant, but if he was asked to clearly cut out the shots that represented those words, I am afraid it would be a little difficult.

"How?"

Layla smiled: "Well, I'll cut out the trailer first, I think you should have a more intuitive feeling when you see it with your own eyes." ”

Nolan thought about it, and what she said made sense, so she left with a full notebook.

But when he got home, he regretted it. Because this thing has been occupying his mind, he has no way to think about anything else. How exactly does she cut it, what shots do she use, and what exactly does she say is fun, cool, and exciting?

The more I thought about it, the more entangled I became, and the more I thought about it, the more anxious I became, so when Leila informed him that it was ready three days later, she saw a director Nolan who was in front of a heavy panda.

"What's the matter with your eyes?" Lyra was startled at the sight of him. Is this a COS panda and still failing? Or is he also obsessed with smoky makeup?

"It's nothing, it's just not a good rest. Where's your trailer, hurry up and show me it!" Nolan was all over it now, and if he didn't see it again, he thought he was going crazy.

Layla looked at him twice, and when she was sure there was no problem, she turned on her computer and released the cut trailer.