1218, a hundred flowers bloom and smile
Du Wenting did ask Shi Jianren for money and people. Pen @ fun @ pavilion wWw. ο½ο½ο½Uο½Eγ ο½ο½ο½ο½
In the past year or so, the main work of this former underwear store owner and former assistant Ni Xinglan is to inspect and wander around the garment and shoe processing factories in eastern Guangdong, collect and enrich the database of enterprises that Tang Jianwen and Xiao Ze have done on both sides, and even followed Tang Jianwen to Vietnam and other places to do manufacturing demonstrations.
Maybe it was the days when I helped Ni Xinglan as an assistant that completely opened the eyes of this little boss, except for going back to Jiangzhou every month to visit the children, Du Wenting spent all her time in this seemingly extremely boring job, many people in the team she led were following Xiao Ze to make fake brand-name products, and left more than half of them one after another in this process, and began to sell so-called foreign trade goods along Xiao Ze's previous model to make money, Du Wenting still insisted on working with the remaining more than ten people, during which even Liu Qing and Tang Jianwen reminded her that Shi Jianren seemed to want her to keep the original team and let most people take the right path, Du Wenting smiled and said that she knew, but then she went her own way.
Anyway, as soon as they met today, Shi Jianren could see that Du Wenting's face was a little flushed with excitement, and he was a little nervous, he smiled and went to the water dispenser next to him and poured two glasses of water back to his case: "Have you thought about it clearly?"
Du Wenting nodded: "I have completely thought it through, I ask to hand over Wanshoe.com to me to take care of, this is actually a very valuable website, and I am confident that I will recover the thriving performance of this website within half a year to a year." β
Shi Jianren was not surprised: "Don't make fakes?"
Du Wenting affirmed: "We will never make counterfeit brand-name products." As he spoke, he pulled out a thick stack of beautifully framed documents and pushed it over.
Shi Jianren was satisfied with the change in the temperament of the little boss, and leaned back comfortably on his Taishi chair: "Okay, tell me about your thinking." β
Du Wenting also took a deep breath: "Liu Mi said that just hand you a work report." β
Shi Jianren made it difficult for people: "Today, I have realized more and more that we, the business leaders, need to have a strong psychological quality of oral expression, and we don't read the manuscript, so we tell me that in the future, you may face more people to do roadshows, and treat me as an investor." β
Du Wenting didn't dare to be casually disdainful, stood up and brewed for a few seconds before starting to speak, at first she was really a little trembling, and her words were a little fast and slow, but after all, she had been doing store sales for so many years, and now she was walking around and being well-informed, and more importantly, maybe the whole plan was in my heart I don't know how long it took to prepare, and the content was familiar:" Wanshoe.com was originally just a simple online shopping mall, belonging to the website that was blindly developed in various Internet economies, uh, according to Mr. Tang's positioning, this is the simplest and most ordinary B2C website, just invest a little money to face customers, this is also the most common online mall that was overwhelming that year, all this in Taobao, after the rise of the C2C website, there is basically no business to do, because no matter how much advertising money, The promotion fee can't resist the difference in the model, consumers are more willing to choose a giant like Taobao to buy the way, and the original operator is also inspired by you to find another way to start selling the tail list of famous brands......"
Shi Jianren was not afraid of being infamous himself: "Well, it later became an active manufacturer and seller of fake brands." β
Du Wenting also disrupted the rhythm and organized the language: " No, oh, after Director Bian and Mr. Tang have analyzed this business model, at that time Wanshoe.com was actually in a profitable state, maybe I still thought it was because of counterfeit goods, but I combed it out for more than a year, and I have to admit that the previous operator was really a genius, he fully realized the key core of Taobao sales, not in the goods, not in the quality, but in the bidding ranking recommendation, which is also a core that slowly became clear when I visited in Jiangsu, Zhejiang and eastern Guangdong, many people have not touched it yet, but the operator has been identified from the beginning, and now it has been confirmedγ β
Shi Jianren couldn't help but take a deep breath: "Ozawa...... If you don't pay too much attention to money, he is really the guy with the most keen business vision I have ever met, he may have dealt with this kind of domestic situation since his father's generation, and it is from the perspective of digging human weaknesses to learn and grow, whether it is video chat or online sales, the angle he chooses is directly to the hearts of the people, I and Lao Tang just saw that Taobao will become an online sales trend in the future, but he knows how to find his own selling point from it, although this selling point is not necessarily the right way, but he can really grasp it. β
Du Wenting nodded: " At that time, he recruited a lot of Taobao users to sell fakes to him, and then used Wanshoe.com as a platform to display fakes, but he spent money on Taobao to buy rankings and recommendations, in exchange for more downline, there is a key point with Chinese characteristics to come out, even if a product is very poor, but on the Internet in China, the largest online sales platform is also facing tens of millions of customers, so no matter how bad the goods, as long as the exposure is enough, the channel is enough, hundreds of thousands of pairs of sales is very easy, and then the complaints, The quality problem doesn't matter at all, it's a big deal to reopen a store, the cost is very low, and the reputation of Taobao is ruined, his focus is to hold the channel for selling fake goods in his hands, and continue to sell explosive models at any time, the core of this architecture is in addition to Taobao's recommendation position, which is the existence of Wanshoe.com, no matter how Taobao's store is remodeled, Wanshoe.com has always been a wholesale website, delivering goods to these stores that sell fakes, and displaying goods. β
Shi Jianren could already hear the outline: "So ......"
Du Wenting poured out in one breath: " Mr. Tang gave me an analysis, this is actually a secondary website mode of operation, most of the original team of Wanshoe.com still choose to make quick money, still to do fakes, but these days there are still more than 10 people who have been with me, we are familiar with the entire production scale system, after all, there are still a small number of manufacturers who do fakes, there are still many manufacturers in the manufacturing industry who want to do a good job in the product, we can completely transfer this model to the genuine domestic unknown brand, they have no reputation or even design and development capabilities, but the quality of copying and improvement is more in line with the domestic market, especially the part of women's shoesThis is different from counterfeit brands mainly focused on sneakers, this market is actually larger, and there will be more young women in the domestic secondary and tertiary markets in the future, and now the logistics of the secondary and tertiary markets are becoming more and more perfect, and a lot of data can be seen from the cosmetics sales research of Manager Geng, they are concentrated in the secondary and tertiary markets, and I also came out of a small county, and then we divided some people to conduct research in this consumer market, and gradually explored a set of original Taobao online to do explosive models to transfer to this kind of goods, we went to assist these small factories in product sales, and then attracted a variety of Taobao store operators to find a way to purchase goods from Wanshoe.comIt is still the model of the secondary wholesale website, but the product structure has changed, which can promote the virtuous cycle of domestic shoe manufacturers. β
Shi Jianren drew inferences: "It doesn't matter if the goods are fried on Taobao and become a popular brand, each Taobao store finds Wanshoe.com to buy goods, and the more stores are sold, this model will become a popular model worthy of the name?"
Du Wenting is determined: "Consumers in the market are actually very conformist, what is popular on the market and what to wear, but in the past, it was very expensive to do this kind of nationwide publicity, and now it is not difficult to hype it up through the online store, as long as it runs properly, just like the pair of filial snow boots back then, now the trend is not worth anything at all and no one buys it, but when it is popular, it is the advantage of the Wanshoe.com team, if we can link it with a star like Xinglan, it will be more certain." β
Shi Jianren stretched out his hand and picked up the thick execution plan in front of him, in the simulation strategy of a certain shoe, from product packaging to model photography, topic word-of-mouth, bidding ranking purchase to customer service promotion are all mature experience, but it used to be a fake brand, but now it has become a real domestic high-quality product, and the profit margin is also very large.
Du Wenting may still be afraid that he will not agree:" Manager Tang and you have inspected these coastal manufacturers, they are more from the processing plant, there is no problem with production, but there has never been a sales team and brand packaging planning, which is also a few years ago in the coastal packaging brand planning company to assist in the transformation of the reason, but this model of doing their own brand has a lot of investment, at least millions or even more investment, and finally sold out through the brand store, I have done the store, now the whole Datang network is very optimistic about the future store sales, the network sales model will gradually encroach on store sales before the emergence of the new model in the future, many manufacturers have also noticed this, and they dare not invest in brand and store constructionIn fact, as long as the style is popular, online consumer customers will not care about the brand, especially women's shoes......"
Shi Jianren thought about it for a while, as if in addition to Ji Ruotang, who often wears brand-name sneakers, it is really difficult to hear what brand of high heels, sandals, boots and the like of several other women are, which seems to be a world that is difficult for men to understand: "How much money do you estimate to invest?"
Du Wenting opened his mouth: "In addition to asking Datang.com Technology Center to fully support the website transformation, three ...... are needed in terms of funds We plan to make a series of women's shoes first, as soon as possible to make a profit, if the model is successful, this can also increase the persuasiveness of the Datang network manufacturer database, the future can mobilize a large number of women's shoes manufacturing industry into the cross-border trade system of Datang.com, I also want to make women's shoes successful, and gradually copy this model to other footwear, men's shoes, children's shoes, elderly shoes, and then the new website new categories, T-shirts, jackets, jeans, Shirts and so on, take the model of high-quality and low-cost non-famous brands, and after the success of Taobao and the establishment of a large number of manufacturer relationships, it paves the way for Datang.com. β
Shi Jianren sighed slightly: "There is no problem with people and appropriations, I will go to Pingjing soon, you go over to discuss with Miss Ni, and sign a cooperation agreement with her studio to take pictures and other things, and the cost will be discounted according to the market price. β
Du Wenting couldn't help but be overjoyed.
Shijian Ren has paved various industries for several years, and it is very expensive to spend money, but now it is gradually beginning to bear fruit, and it depends on whether it tastes good or not.