A few days later, there was suddenly an additional perfume advertisement in the advertising market in Huaxia.

Online: video, Weibo, games......

Reality: Newspapers, TV, magazines......

Without warning, the Falling Snow Perfume began its fatigue bombardment.

Romantic and gorgeous advertising films, delicate like works of art, more expensive than Chanel and other top luxury goods...... Relying on intensive advertising campaigns and highly topical content, Dumpling Perfume suddenly became the hottest perfume product in China.

For this day, An Lingshan has been preparing for nearly a year.

In the whole of Nanhuai Province, all major stores, supermarkets and shopping mall counters were launched at the same time. Online, the sales website was also opened for the first time.

In just one day, the sales of major stores and counters reached an astonishing 200 million, which is extremely hot.

In addition, the sales of sales websites also have more than 100 million in a day. Among them, the sales of six top perfumes accounted for 30 million sales.

The six endorsement stars all placed an order for a bottle at the first time when the sales website was opened. In addition to this, I also strongly introduced a few friends to buy.

As for the low-end perfumes, the online sales for the whole country are not as good as just the stores and counters in Nanhuai Province, naturally because no matter how awesome the advertisement is, there is no personal sight and smell, only a brand that has just emerged, and the price is expensive, and there are very few people who can't help but place an order.

In addition to those ten bottles of top perfumes, the sales of 100 million in a day can already be extremely amazing.

The next day, sales in stores and counters still reached a staggering 100 million. As for the sales of sales websites, they have dropped sharply to more than 10 million.

An Lingshan understands that she has succeeded!

Sales on the sales site fell sharply the next day, which she expected. Because, most of the customers who placed orders the day before still did not get the perfume they ordered, and it is strange that word of mouth needs time to ferment, and sales have not dropped significantly.

The real success lies in the fact that the physical sales channel she spent a year building still recorded 100 million sales the next day.

This means that the attraction of Dumpling perfume to women has indeed reached an extraordinary level.

You know, Snow Perfume takes the luxury route.

Even the lowest-end products cost between 3,000 and 30,000 yuan per bottle. For mid-range products, it is between 100,000 and 100,000. The most expensive high-end product, at this stage, the uniform price is 3 million a bottle.

A bottle of 30 ml perfume is the cheapest 3,000 yuan, and it is still in the early days when the brand of Dumpling Perfume has just begun to emerge, so you can imagine how many people are willing to spend this money.

The overwhelming advertising campaign can only make more potential customers know the name of Dumpling Perfume. Whether it can succeed in the end depends on the real material.

Without a doubt, the best thing about brick-and-mortar sales channels is that they can be experienced firsthand. Being able to stay hot for two days in a row is enough to prove the appeal of Dumpling perfume.

Cangnan City, a large supermarket cosmetics counter.

In front of the counter of Dumpling Perfume, there are women trying it out.

Several salesmen explained to them endlessly: "The snow perfume launched by our snow company is divided into three grades. They are floral scent types, named after flowers. Temperament type, named after temperament. Compound temperament type, named after compound temperament. Although the price is high and low, and the difference is huge. But even the cheapest floral fragrance type will definitely not lose to those top products that require tens of thousands of yuan a bottle for international famous brand perfumes. ”

"Everything is afraid of contrast, like this Falling Snow - Rose, the main color is rose, which is a very common style in perfumes. You can smell it and try the same type of fragrance from other top brands. You can find that the scent of roses is more real, dreamy, and magical, and at least doubles the charm of the person. ”

"It does smell a little more natural and pleasant. ”

"I prefer this Dumpling Snow Violet, it's so tempting. ”

"I like that kind of snow - Qiulan, more than 8,000 yuan! I feel like if I don't buy it, I'll go crazy. But if you buy it, you'll have to go crazy when you go back. ”

The salesman smiled: "If you haven't thought it through, you don't need to rush to buy." Try to squirt a little back first, and then let your husband, boyfriend, and friends comment before making a decision. ”

"We've all experienced it firsthand. I would like to say that we will one day become the most famous fragrance brand in the world, and I am sure that you will not think that I am bragging. So, don't hesitate for too long! The first batch of Snow Perfumes, even if they are just bottles, will be highly collectible in the future. ”

"I came yesterday, your snow perfume is good, it's just too expensive......"

The salesman sighed slightly: "The price is high, and the company can't do anything, mainly because the cost is too expensive." ”

"Alas...... Get me a bottle of Rose Rose, if you don't buy it, I'll lose sleep again tonight." If you buy it, you might lose sleep......"

"I'll try to spray a little bit and go home and see the effect. ”

"I'll give it a try too, and I'll see how it happens tomorrow. ”

Some people buy, but many more choose to wait and see.

In the distance, An Lingshan, who came over with her secretary, was still as cold as frost and looked calm. The heart is full of joy.

Even those who chose to wait and see tried to spray a little. This shows that Dumpling Perfume is full of allure for each of them.

Perhaps, many of these people eventually resisted this temptation because of the price. But in the same way, there are also people who can't resist the temptation.

"Go back to the office and inform all the salespeople that they can buy train tickets and airline tickets. ”

An Lingshan didn't continue to look at it, as soon as Ye Zhiqiu, she understood that opening up sales channels in other provinces could start now.

Although Dumpling Perfume can be sold online, the physical channel is relatively advantageous because it can be tried.

The company's sales channels have expanded to the whole province in the past year without thinking about profits. At this rate, it seems that it will take longer to expand to the whole country.

In fact, her plan is to have a Snow Perfume store or experience store in major cities across the country within half a year, and all large shopping malls have Snow Perfume counters.

The easiest and most effective way to do this is to throw money at it.

As for manpower, she has trained a large number of sales and management personnel in the past year, which can fully support the expansion.

In this way, next year, Fallen Snow Perfume will be able to start entering the overseas market.

The next day, a large number of sales staff of the Snow Dumping Company stepped on trains or planes to rush to major cities across the country. Their first task is to rely on the sales data of Falling Snow Perfume to settle in the counters of major shopping malls first. After that, it was time to prepare for the opening of the store. Once successful, they will be the head of the snow dumping company in the city.

Although perfume is a consumable, it has a long life cycle. In the days that followed, sales from the physical sales channel dropped every day. On the other hand, sales on sales websites are beginning to increase as word-of-mouth gradually ferments and the overwhelming advertising campaign continues.

Half a month later, the company began to receive a letter of inquiry about the acquisition.

There are international brands such as Chanel, Lancôme, Guerlain, etc., as well as some large domestic cosmetics companies.