Zhang Yan didn't go until he was in the underground garage of Lo International Building, and the whole person regained his usual gentleness. Pen & Fun & Pavilion www.biquge.info

It's just that from her slightly swollen eyes, you can still see a trace of crying.

Of course, all women have their own magic tricks with super effects, that is, a skill called "makeup", which can make a woman change dramatically in a short period of time, and can also allow women to switch back and forth freely in various states.

So when he stopped the car, Zhang Yan took out the makeup box from his handbag to touch up his makeup, and the whole person returned to his previous radiance.

And at this time, she really deserves this word to describe, because the promise that Bai Ningyuan gave her made her feel cheerful from the heart, and this cheerfulness was reflected in the delicate smile on her face that was always like a spring breeze.

After getting out of the car, Bai Ningyuan and Zhang Yan got out of the car one after the other, and each got into a different elevator.

Anyway, this is in the company, and the matter between Zhang Yan and Bai Ningyuan is inevitably a little disgraceful, so even if this company is its own, you must always pay attention to the impact.

When he arrived in his office, Bai Ningyuan sorted out his things a little, and then entered the background of the office system to deal with some things that urgently needed to be dealt with by himself, and then arrived in Zhang Yan's office.

"What's the situation with Lexin now?" Bai Ningyuan asked Zhang Yan, the two of them were already very familiar, so they didn't need those extra politeness.

"Since its official launch in February this year, Lexin has more than 70 million registered users, and the proportion of daily active users has exceeded 60% At present, this data is still growing, but after experiencing the blowout development in the early stage, the development of Lexin has now entered a bottleneck period, at this time in the existing target group, but all those who can become our customers, at this time have basically registered and used Lexin, and the remaining ones have not been opened, obviously they are not likely to become our customers in the later stage, so at present, the growth rate of Lexin users has begun to slow down. Zhang Yan said to Bai Ningyuan like a treasure, she had already memorized all these materials in her mind.

In fact, at the beginning, the person in charge of the Lexin project was not her, when Bai Ningyuan decided to develop Lexin, the person in charge selected by Leku Entertainment actually thought that he had offended the leader, so he would be assigned to this department, and even went to Sun Ting to complain at one time, Rao is Sun Ting tried her best to explain to him that Lexin is an important strategic weapon in the company, but did not persuade him to stay in this project.

It is not difficult to understand, after all, at this time, Lo International also has an instant messaging software Lexun Li, which is divided from Penguin in the domestic instant messaging software market, has a fairly wide user base, and extends more derivative services with this as the center.

In front of the pearl of Lexun Li, it seems not so necessary to develop another communication software similar to Lexun Li, and even there are a lot of overlapping parts between the two, not to mention that it belongs to the same company, occupying the resources of Lexun Li, which will definitely cause the Lexun Li team to be full, and in front of Lexun Li, which already has strong strength, it is simply a fool's dream to compete with it.

This kind of idea is almost a consensus within Lo International, because everyone is not optimistic about the future development of Lexin, so after the original project leader left, the project could not find anyone to take over, and for a while fell into the embarrassing situation of having no leader.

No one wants to take on such a mess, so that Bai Ningyuan is also surprised and helpless, he can't force someone to be in charge of this project, after all, Lexin is important to Lo International, he knows better than anyone else, it is impossible to casually hand it over to the hands of a person who does not do his best, seeing that the Lexin project is about to fall into a difficult birth, and in this case, Zhang Yan took the initiative to come forward, took on this heavy responsibility, and with the support of Bai Ningyuan, passed the inspection and officially took over the project.

After her operation and operation, Lexin can be said to have developed impressively, which can be called a dark horse in the IT field this year, and Zhang Yan has become famous in China because of Lexin.

When he saw the great success of Lexin, the questioning eyes within Lo International suddenly became dumbfounded, and the manager who rejected Lexin at the beginning was even more remorseful.

Similarly, Lexin's success once again confirms Bai Ningyuan's legendary aura.

"This is a process that must be experienced for the launch of a new product, and now that the original target group has been almost developed, it needs to find another way to continue to expand the user and market from other aspects. After Bai Ningyuan thought about it, he said to Zhang Yan.

Zhang Yan nodded, for Lexin, just like Bai Ningyuan, she is personally very confident, even if the company already has a powerful Lexun Li, but Zhang Yan still believes that Lexin's prospects are much broader than Lexun Li.

For no other reason, Lexun Li is a PC-based instant messaging tool with entertainment functions, representing the product characteristics of the old Internet era, while Lexin is a mobile Internet social tool based on mobile terminals, which is tailored for the arrival of the mobile Internet era. These two seem to be the same, but there are essential differences, compared with Lexun Li, Lexin is obviously more suitable for the requirements of the current era.

What's more,Lexin can be said to be a typical representative of the current minimalism,Although the operation of Lexun Li does not feel how complicated it is on the PC side,But once transferred to the mobile phone side,The lag of its operation is thoroughly reflected,It does not meet the needs of fast and concise in the era of mobile Internet,But Lexin,Lexin,LexunLi50%Overlapping function,Originally designed as an alternative tool for SMS,Compared with LexunLiThe interface is more concise,Instant is stronger。

In addition, the current users of smart phones, most of them are adults with a certain economic strength, these students who spent their student days in the old Internet era, at this time have embarked on the road of work, have seen the society, have more knowledge, they have basically formed their own thoughts, no longer those carefree students, the interest in miscellaneous articles has not been as good as before, as for some spoof humorous videos, they have seen a lot of them, so they are more and more not interested in penguin space, and the combination of Lexin and the circle of friends, that kind of minimalist expression is more in line with their needs。

What's more, Lexin makes full use of the user's fragmented time, so that they can communicate anytime and anywhere, compared to Lexun Li, the information is more time-sensitive, so, to be able to think of these, Lexin's success is a natural thing.

"In fact, your first step layout is quite exciting, relying on the hype of the topic of 'dating artifact', to bring such a vulgar but very attention-grabbing image to Lexin, it is easy to arouse people's curiosity, attract them to try, don't look at a lot of things that seem to be difficult to get into the elegant hall, but don't forget, food sex also, sexual impulse is a kind of animal instinct of human beings themselves, this is no matter how high-sounding it is also extremely concealed things, through' Although the final outcome may make them feel extremely disappointed, because our products are actually quite pure, but through the period of time they use them with the purpose of hunting for beauty, they have a considerable understanding of our products, so as to conquer him in terms of practicality, making them our loyal users, so to speak, at this stage, our purpose has basically been achieved. Bai Ningyuan couldn't help but sigh softly at Zhang Yan.

Bai Ningyuan couldn't have imagined that the first person to put forward this concept to promote and hype was not himself, who was familiar with the situation in later generations, but Zhang Yan in front of him.

In the original Lo International already has a communication software, and has a fixed and huge user base, if you want to make another product with a high overlap rate develop, you can no longer carry out step-by-step promotion, which is doomed to failure, only by finding another way, taking some ingenious means, can there be the possibility of success, so Zhang Yancai boldly designed such a promotion method.

After confirming that Zhang Yan was not a reborn fellow practitioner, Bai Ningyuan had to sigh that in this world, there has never been a shortage of smart people, and a certain letter and a certain Mo in the previous life developed in this way.

"The next thing is a process of gradual whitewashing...... "After Zhang Yan paused, he said to Bai Ningyuan with a smile: "Although the image of this 'dating artifact' has a good effect and fits the dark side of people's hearts, it is still with the master after all** God is contrary, and it is also criticized at the moral level, and the users who can harvest by using this image are gradually decreasing, so it is time to take off this hat and return to the essence of the software, but just like when it was promoted before, it is necessary to come up with a new way, if you use conventional practices to do it step by step, the final result is likely to be the failure of transformation. ”

When they were working, whether it was Bai Ningyuan or Zhang Yan, they didn't have any shame about the name of this "dating artifact", because they knew very well that it was just because of the means used in their work.

So, what should we do next? This question has always been something that Zhang Yan has been thinking about these days......

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