Not to mention that the media is making a lot of noise because of the new version of Lexin, as if it is a carnival in the media industry, but for the public, it has not caused any substantial impact.

The reason is very simple, the New Year is coming soon, from the south to the north, from the east to the west, the people are happily and actively procuring New Year's goods, busy for the upcoming Spring Festival, at this time, who has those idle time to see the trivial nagging in the media.

So although there was a lot of fun in the media, in fact, what they did was simply useless, they didn't attract the slightest attention, and the completion was just their own self-entertainment.

The media and the public, in this special period of time, suddenly became two separate groups.

For Chinese people, they all pay attention to a new year and new atmosphere, especially in the Spring Festival, which has a special meaning, but also to pursue an auspicious wish, everything is looking for a good omen.

At the beginning, people were still a little unclear about the function of Lexin to launch this red envelope.

But don't forget, in this world, there is never a shortage of people who dare to try, there are many young people, after trying voice messages, satisfied with the new version of Lexin launched these new features, and then began to try this unfamiliar red envelope function.

Tentatively sent out a red envelope, and everyone in the group did not know why, of course, it was still that sentence, in this world, there has never been a shortage of people who dare to try, and soon someone also tentatively clicked on the red envelope, and then, a big red envelope picture appeared on the screen, and the circle with the word "open" in the middle kept flashing, giving people a hint of treasure hunting.

After clicking on it, a +0.01 word appeared on the screen, and soon, the person was surprised to find that his Lexin wallet had really increased by 1 cent.

Once, people born in the 70s and 80s once learned such a text, if each person saves a grain of rice, China has a population of 1.2 billion, then it can be eaten by primary school students for 50 years.

And now, seeing this increase of 1 penny, many people subconsciously began to think that if each person was given 1 penny, there would be 1.2 billion people in China, then it would be 12 million!

This is simply the way to get rich!

Just as he was thinking like this, someone in the group suddenly threw out a red envelope, and when he reacted and clicked, he found that the red envelope had already been ordered.

At this time, people finally understood why it was called "grabbing red envelopes".

As a result, more and more red envelopes began to be sent out in the group.

Just like Bai Ningyuan once said to Zhang Yan, the function of Lexin red envelopes fully caters to people's psychology of having a good fortune during the Spring Festival, allowing people to participate in the way of games, and making people who participate in it happy, after all, it is human nature to be fun, which is true for both adults and children.

At the beginning, red envelopes were only popular among some young people, after all, young people are a subject of these applications, and their ability to accept new things is very strong, especially this kind of thing involving money, although the amount is not large, that is, a few tens of dollars, in the eyes of young people, even the money for a cup of coffee is not enough, but it is these small money, but it stimulates the potential factor in their bones, after all, like gambling, is a kind of human nature, people's life, more or less are gambling, marriage is a gamble, gambling is whether you will be happy after marrying this personFilling in the volunteer is a gamble, because you are not sure whether your score can be admitted to the school of your choice, employment is a gamble, you don't know if the industry you are engaged in will become popular in the future, so gambling on this matter always exists around a person.

"Did you grab the red envelope?"

In just a few days, such a simple sentence has become the most popular buzzword nowadays, and when this game became popular among young people, it was finally noticed by the media and began to report.

At a time when the media are scrambling for all kinds of ridicule and criticism of the new version of Lexin, a series of publicity platforms owned by Lo International, such as Leku Weibo, Moments, and Alumni Network, are also working together.

At this time, those ordinary people realized that there was such an interesting thing, so they chose to participate in the first place.

One to ten, ten to hundred, more and more people suddenly found that this game called grabbing red envelopes seems to be very interesting.

Because of this, with the help of the theme of the Spring Festival, the red envelope function of Lexin Literature was immediately popular in the entire Lexin as soon as it was launched.

According to Lexin's background data, in just three days after the release of the new version of Lexin, the growth rate of Lexin's users suddenly exploded.

Exceeded 80 million on the first day.

The next day, the number of registered users skyrocketed by 20 million, making the total number of registered users of Lexin exceed 100 million.

On the third day, the red envelope grabbing activity became more popular, and the number of registered users of Lexin soared by 20 million again, climbing to 120 million, which shocked countless people.

Even the employees within Lexin were dumbfounded by this achievement, as if everything was so incredible.

It is not an exaggeration to describe such achievements as unprecedented and unprecedented.

Lexin, from a brand new product, suddenly became a behemoth at the level of a giant.

Of course, as the most popular function of Lexin, the red envelope is naturally the first thing that many people want to try, in the face of this new thing, the enthusiasm of the Chinese people to grab the red envelope is too high, so in just three days, the total amount of domestic red envelopes, amazingly exceeded one billion yuan, and the average person sent out nearly ten yuan of red envelopes.

Because the red envelope function is jointly carried out by Lexin and Lepay Finance, this very large amount of funds has been continuously circulated and flowed within Lepay Finance, bringing more cash reserves to Lo International.

If it is said that the popularity of the red envelope grabbing function was just a kind of entertainment for young people, then now, when this game is discovered by more people its inherent charm, it will attract more and more people to join this game, and grabbing red envelopes has become a phenomenon in China.

Regardless of men and women, young and old, no matter what profession, almost all of them are deeply immersed in this game of funds and can't extricate themselves, everyone is happy to participate, and even sometimes it's just a penny or two, and they won't even look at the existence when they fall to the ground, and now it has become a source of surprise for everyone, as if they have made some great gains, bringing a strong sense of satisfaction to their hearts.

The result of so many people's participation is the further explosion of word-of-mouth, more and more people can't resist the temptation of relatives and friends, and have joined the game, so it is often seen in crowded places, several people sit together head to head, everyone holds a mobile phone, from time to time because of the grabbing a few cents and complacent, but also from time to time because of not grabbing the red envelope and shaking their heads and sighing.

It's just a small amount of money, but it dominates the joys, sorrows, and sorrows of countless people all at once.

According to the data of many mobile phone sales places, in just a few days, the sales volume of smart phones has suddenly appeared a new peak, and smartphones in many places have even been out of stock because of panic buying.

Those who have not replaced their smartphones, cannot install Lexin, and cannot use the red envelope function, suddenly find themselves and other relatives and friends, as if there is no topic for them all of a sudden, because when other people get together, they are all exchanging about grabbing red envelopes, and their faces are full of interest, but he doesn't know how to join in, and the whole person seems to be excluded.

From this point of view, Lexin is a success, through this small game, countless new users have been added at once, and almost every current smartphone screen has appeared on the shadow of Lexin.

These people, before going to bed, when they are on the subway, when they are eating, when they are eating, when a job is completed, when they have nothing to do, when they have nothing to do, when they are free, they are sending red envelopes and grabbing red envelopes, which successfully occupy more than 80% of people's fragmented time, and have become a necessity for life like food, clothing, housing and transportation, and even because of the rise of red envelopes, many people have no intention of playing any more games, so that the income of many games has also been greatly affected.

The phenomenon of grabbing red envelopes caused by Lexin is really beyond the expectations of many other companies, and no one thought that a seemingly inconspicuous small function would detonate the whole of China and arouse the popularity of countless people, which is simply a bit incredible.

But this happened like this, but think about it from another angle, is there still less miracle created by Bai Ningyuan?

With this small function, Lexin has also suddenly thrown off the gap with its competitors, becoming the mobile communication tool with the largest number of users in the current mobile Internet era, and it has also become one of the most successful software in the mobile Internet era.

At this time, those media are still hyping up all kinds of critical remarks about Lexin, and competitors are also fanning the flames everywhere, advocating Lexin's Waterloo......

Today's first update, please subscribe!