"Lin Chen's reason!"

Han Lei's words made everyone a little surprised, how could Lin Chen, who has the strongest box office appeal, hinder the film scheduling rate?

"Everyone thought it was a spoof movie without nutrition!"

When he wanted to ask Han Lei, Han Lei said: "So various theaters have lowered their film schedules for this movie." ”

Huang Xiaoqiang suddenly realized: "The reason for propaganda positioning. ”

Indeed, in the two promotional videos, you can see the signs of this video spoof.

The domestic He Huyue in July is a concentrated release period for domestic films. Originally, the film scheduling rate was a little tight.

This kind of publicity of "Shaolin Football" has also become the reason why others attack Lin Chen's movie.

Lin Chen glanced at the tentative film scheduling rate table.

"Shaolin Football" can only rank third for the time being.

The first place is "Inspirational Burning Youth", with a film scheduling rate of 24%.

Director Lin Chen is very familiar with it, it is Chen Xiaowu.

It can be said that the bad ban of the TV series "Girlfriend Youth" has shattered Chen Xiaowu's amphibious dream of TV series and movies, although the investment in the TV series is lost, but it is all the investor's money.

Chen Xiaowu didn't have any damage, thinking that the TV series was not easy to mix, Chen Xiaowu switched to movies again.

Since you say that "Girlfriend Youth" is toxic, then I will come to the inspirational soul soup.

So Chen Xiaowu filmed this "Inspirational Burning Youth".

The investors cover many entertainment companies, and these entertainment companies naturally have complex theatrical relationships behind them, and Lin Chen's movies are labeled as vulgar spoofs, so they can naturally reduce the scheduling rate of Lin Chen's movies to improve the scheduling rate of "Inspirational Burning Youth".

"Mr. Lin, this is probably the case with the first place"

Han Lei explained: "As for the second film in the list, it is "Flying Over the Pacific" invested and filmed by Hongda Pictures.

It can be said that this movie was built by Hongda Pictures with a lot of money, and it has the advantage of being the largest cinema in China, and there is naturally a reason for the high scheduling rate of this movie.

Tiaozi was unconvinced and said: "These theaters are really milky and mothers, is it possible to really forget that Lin Chen's movies have made them a lot of money." ”

Huang Xiaoqiang said: "The cinema chain is the foundation that decides everything, and it seems that this July is destined to be unpeaceful." ”

"Mr. Lin's situation is like this!"

Han Lei said helplessly: "Everything we can do in Light Media has been done." ”

"Mr. Lin, what should we do then?"

Looking at such a low film scheduling rate, coupled with Lin Chen's promise of more than one billion box office, Han Lei said: "Do we want to launch a new promotional film to offset everyone's misunderstanding of this movie." ”

In the director ranking, Chen Xiaowu is simply out of the stream compared to Lin Chen.

The 12% film scheduling rate naturally belongs to the new low of Lin Chen's film scheduling rate.

Now that the film scheduling rate has been so determined, Lin Chen simply decided to leave it like this, after all, the quality of a movie can't fool fans.

"Since it's twenty percent, then it's decided!"

Lin Chen said: "We just hype up the two videos that have been promoted. ”

Since others think it is vulgar, why not Lin Chen is vulgar to the end.

On the propaganda route, Lin Chen decided to remain unchanged.

In terms of release date, "Shaolin Football" is set for July 1st, which is also the release of "Inspirational Burning Youth" and "Flying Over the Pacific".

In order to follow up the special effects work, Lin Chen temporarily asked Zhang Jin's team to come to Yanjing to promote the special effects work with Li Dong's team.

Li Dong and Zhang are close there, and the special effects work is ongoing.

Looking at Lin Chen's strict requirements for special effects, Zhang Jin finally understood the reason why Lin Chen asked him to expand the team.

"Exaggerate!"

Lin Chen said to Zhang Jin and Li Dong: "Remember, while the special effects are real, they must be exaggerated. ”

After a month and two days, the final special effects version plus the edited version of "Shaolin Football" was officially released.

There is only about a week left until the release on July 1st.

Chopsticks Brothers Media.

"Mr. Lin, it's only a week before the release. “

Huang Xiaoqiang asked, "When are we going to have the premiere?"

A successful premiere is the best publicity for a movie.

When "Shaolin Football" was just a simple spoof comedy, a successful premiere was naturally indispensable.

Lin Chen said: "Our premiere will be held on June 28th!"

After setting the premiere of "Shaolin Football", Feng Xue came to Lin Chen.

"Mr. Lin, the production of "Boys and Girls Rushing Forward" is no longer a problem!"

Feng Xue said a little anxiously: "But now the negotiations with Beihe Satellite TV have not made much progress, and Beihe Satellite TV doesn't seem to be very interested in this program." ”

This situation really caught Lin Chen by surprise. Another time and space such a popular show, but not very attractive.

"Let's make a complete show first!"

Lin Chen said: "The production time of the show is one time. “

"Alright then!"

Feng Xue admitted: "But I think it's really difficult for this show to be on the stars!"

Compared with this "Boys and Girls Rushing Forward", Lin Chen put more energy into the premiere of "Shaolin Football".

Before the premiere, Lin Chen released the third promotional video of "Shaolin Football", compared with the spoof of the first two games, this promotional video is a football game.

Compared with the propaganda in the first two paragraphs, the propaganda in this paragraph is somewhat incomprehensible just for watching the football game.

"Why did you suddenly change your style?"

"This stupid posture as a goalkeeper is really handsome. ”

"Haha, looking at the harmony of this painting style, I'm really a little curious about this movie. ”

"It's very dusty, and if you really guessed, it's unlikely. ’

"Wait a minute, do you think the character of that jade-faced twin wyvern is a little familiar?"

……

This video quickly caused heated discussions on the Huaxia Film Forum.

A serious football game, compared with the publicity in the first two paragraphs, makes everyone very uncomfortable.

Hua Weiwei and her husband Wang Liang have long been a little impatient for this movie.

Although it is considered to be labeled as a spoof, Wang Liang feels that a sincere smile is no better than anything else, even if it is a spoof.

Besides, as a fan of Lin Fan, Wang Liang and Hua Weiwei really don't believe that Lin Chen will spoof a movie.

On June 28, the premiere of "Shaolin Football" was held.

It can be said that from the first promotional video of this movie, this movie has attracted much attention from the film and television industry.

Lin Chen's strength is naturally undoubted, and the positioning of this movie is just a simple comedy spoof, and everyone naturally wants to know the truth.

Even if the film scheduling rate is not high, many Yanjing entertainment companies and stars have also chosen to stand for Lin Chen, and everyone hopes to cooperate with Lin Chen in casting.

Film critic Sun Hai also came to the theater as scheduled.

After the promotional video, Sun Hai was also a little puzzled by this "Shaolin Football". But for Lin Chen and Sun Hai, I know that this is by no means a spoof comedy without nutrition.

At two o'clock in the afternoon, the premiere of "Shaolin Football" officially began.

The opening paragraph is a dialogue about the inside story of a football match.

The news of gambling insiders is nothing new, even internationally.

The style of painting is a jumping interview twenty years later.

The situation of the two people in the dressing room at that time had already taken a turn, the golden right foot was middle-aged and quite down, and the other player of the year became the owner of the team.

In this scene, Sun Hai also felt that the plot was very bland.

Although one is the role of Guo Haibin and Xu Dada.

……

"Qiangxiong, don't be so excessive! If you hadn't given me a blank check twenty years ago, telling me to play match-fixing and breaking my leg, how would I be like this today?"

"What's the matter, tantrums, there's a reporter outside, do you want me to call over. “

"Why do you think I've raised you for 20 years, just to bet on your stinky mouth!"

……

It's like a game of uneven messing.

After learning the truth, can the lame Ming Feng really stage the return of the king?

Although it is bland, this section has nothing to do with spoofing, which makes Sun Hai look forward to the next plot a little.

Ming Feng, who knew the truth, was devastated.

"That's not how the ball is kicked!"

Ah Xing, played by Zhou Shao, is doing extremely difficult actions and watching a ball game.

……

"Sweeping floors is just my superficial job, my real job is a graduate student. ”

"Graduate student!"

Engage in the research work of how to effectively carry forward Shaolin martial arts!"

Listening to this line, the movie-watching group began to laugh for the first time.

I have to say that compared with the role of the young Liu Jianming, Zhou Jiancheng's role as A Xing is really full of drama.

followed by a picture of a beautiful woman stepping on a banana, which became a point of contention between the two.

And became an excuse for Ah Xing to promote Shaolin martial arts.

Once again, the audience burst into laughter.

Listening to these two laughs, Sun Hai was sure that this was a comedy movie.

Although not accepted by others, Ah Xing is still optimistic about promoting Shaolin Kung Fu.

While the acting skills are explosive, the special effects of this movie are also very explosive.

……

The style of painting changes one by one, and the audience's laughter does not stop.

But as the plot deepens, although there are spoofs, while spoofing comedy, Sun Hai is given more of the moral of this movie.

For example, although he is poor, he is optimistic and indomitable.

For example, the sauce explosion that was criticized as a spoof, in fact, why can't you have the ideal of becoming a great composer.

Pork guy wants to be the ideal of a great dancer.

In fact, why don't we have dreams?

If it is said to be a vulgar spoof, then not all people with ideals are vulgar.

……

"The movie is really thought-provoking and inspirational. ”

Sun Hai wrote this comment in his notebook.

For the media and reporters, it is far less profound than the film critic Sun Hai.

However, it can be intuitively seen that this is definitely not a comedy spoof movie, but a real comedy movie.

For film reviews, everyone is naturally looking forward to it, July is a concentrated period for movie releases, and the reviews and word-of-mouth of which movie directly determine the box office of this movie.

After watching this movie, Sun Hai also released his own film review for the first time.

"I'm really surprised, I found that while everyone watched Lin Chen, Lin Chen could surprise me every time, the plot is not explained, you need to experience it yourself, but it's definitely worth the money. ”

As a benchmark film critic in China, Sun Hai's film review quickly sparked comments.

"What's the situation, if the plot is not explained, is it really that good?"

"Sun Hai has received a lot of red envelopes from Lin Chen, and he dares to publicize it like this. ”

"Haha, anyway, I can't wait to write it in the theater. ”

"I prefer the comedic positioning of this film. ”

……

Compared with Sun Hai's film review, there were many reports about "Shaolin Football" in the entertainment news section the next day.

"Laughed more than 30 times and laughed more than 70 times, Lin Chen's new movie is simply against the sky. “

"Shaolin Football" is a movie that is far underestimated by everyone. “

"To save the unhappy, everyone should have a "Shaolin Football". ”

"Lin Chen's works really give us plenty of surprises in every one. ”

"Vulgarity is a gimmick, comedy is real. ”

……

Looking at the news media section, Tiaozi said: "Lao Lin, this red envelope is not so vigorously promoted, is it possible that our "Shaolin Football" can counterattack this time." ”

"We were kings!"

Lin Chen said: "There is no need to counterattack at all, all I want is the return of the king." ”

"The King is back!"

Tiaozi complained: "In terms of film scheduling rate, this movie is not powerful!"

"The scheduling rate will change!"

Lin Chen doesn't care about the film scheduling rate, because the theater chain will never conflict with its own interests.

On July 1st, this day was the release of "Shaolin Football".

Hao Qiang was extremely depressed this day.

Because Hao Qiang's design was once again not adopted by the company.

In the past few years, Hao Qiang has not become handy with his qualifications. On the contrary, because of the design concept, the gap with the company's leaders is getting bigger and bigger.

In the past few years, Hao Qiang has successively changed two or three advertising design companies.

Because his creative proposition is a bit exaggerated, it always seems a little out of place, but Hao Qiang likes his advertising ideas from the bottom of his heart.

Hao Qiang feels that as an advertising designer, he must have his own persistence.

However, after persevering in the past few years, Hao Qiang has also become a little unsure whether he should stick to his design dream or follow the trend of design.

I insist on thinking about the plan and the creativity I think for a few days, but sometimes I can't get the company's affirmation. This made Hao Qiang extremely distressed.

Yesterday, the boss looked at his advertising design plan and let himself rest for two days, Hao Qiang felt that this must be a hint.

So today, Hao Qiang is extremely distressed.

Hao Qiang, who is usually accustomed to high intensity, is a little at a loss today.

"Let's watch a movie, husband! Relax today, don't think about things at work. ”

The only thing that makes Hao Qiang gratifying is his wife's usual support for him.

Sometimes, Hao Qiang thinks about whether he should change to a job to support his family for his wife.

Since you have time, let's spend a good time with my wife today!

"Good!"

Hao Qiang said: "Let's go to a movie together!"

Walking into the theater, the bustling theater let Hao Qiang know that today is a rare peak release period for movies.

"What kind of movie are you watching?" Looking at the promotional poster in the theater, Hao Qiang asked his wife.

Xiaoqiu knows that her husband is worried about the trade-offs at work, and her mood is down, so she should choose some movies that stimulate her emotions.

"Let's watch 'Burning Inspirational Youth'!" Xiaoqiu said.

Looking at the handsome and beautiful poster of "Burning Inspirational Youth", Hao Qiang set his sights on the poster of "Shaolin Football".

Hao Qiang shook his head and said, "Let's watch this!"

Looking at the comedy-oriented "Shaolin Football", Xiaoqiu thought that it would be good to relax.

"Okay, then "Shaolin Football"!"

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