At the beginning of October 2011, the rice mobile phone 1 was released, and Huang Yifei also went to the press conference to meet Lei Jun, and personally participated in the release of the rice mobile phone. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Huang Yifei, as a code farmer in his previous life, naturally came into contact with the circle of digital electronics. If it weren't for Liang Feng entering the Sports Institute to learn boxing by chance in this life, Huang Yifei's biggest possibility would be to enter the field of mobile phone digital electronics.

The reason is very simple, that is, the mentality of rather being the head of the chicken than the tail of the phoenix. Even if the computer side is reborn back to 2006, at this time the software system has been monopolized by Microsoft, and the X86 architecture authorization in hardware is firmly controlled by Intel and AMD.

As for what is another mountain to create his own CPU architecture and system, Huang Yifei admits that he does not have this ability.

But mobile phones are different, this aspect has not yet formed that kind of solidified monopoly, just like the once invincible Nokia, who would have thought that it would collapse overnight? Even if Android has a tendency to dominate, but there is still IOS to dominate with him, and other small systems such as WP can still be mixed up.

So as long as you develop a good enough system for mobile phones, at least you can still see a little hope, although this hope is also very slim.

However, Huang Yifei always remembers one sentence, that is, a dream that is not ridiculed by others has little value to be realized! Only in an atmosphere where everyone does not believe and look down on you, can you really touch that unattainable dream!

At the Yanjing National Convention Center, the venue of 3,000 people was full, and fanatical fans and media have already arrived at the scene, waiting for the release of Xiaomi's new mobile phone.

Huang Yifei sat backstage in a straight suit, Lei Jun stood beside him, and the two chatted casually about the future of the rice company. Lei Jun, who is in his forties this year, is like a young man who has just graduated from college, he does everything himself, and is full of the passion of entrepreneurship!

Many people may not think that such a middle-aged man who starts a business again may be called the godfather of China's IT industry. When Lei Jun became the president, Tencent Xiaoma and Netease Ding Lei were all small webmaster-level figures under him.

So this is what Huang Yifei admires very much, a godfather-level figure, instead of sitting in the office leisurely drinking coffee and pointing out the country to the bigwigs, he chose to start from scratch in a strange field and created his own rice technology company, which requires perseverance, courage, and ambition!

It just so happened that Huang Yifei had also become a guy with ambitions, so the two of them were far from satisfied with their current achievements. Because the current rice technology company, to put it bluntly, is an ordinary cost-effective foundry, except for the self-developed FLYUI, there is no other thing with excessive scientific and technological content, and it is not worthy of the name of any technology company.

Science and technology is the primary productive force, and if you want to make Rice Technology Company from a mobile phone seller to a real technology company, you need to start transforming now. Because once the company reaches a certain scale, it is very difficult to turn around, because there are so many fetters and shareholder interests entangled at that time.

Just like Nokia back then, there was no way to turn around because the tail was too big, and it didn't have the courage to invest in the MEEGO system. clung to the Symbian system, which could no longer keep up with the liberalization era, and finally even let go of the basic dignity of the big guy, wanting to become Microsoft's little brother to eat.

Once a world-class company puts down its dignity and pride, then he is not worthy of the title of world-top, so Nokia has slowly disappeared into the long river of history, and can only make a small splash, which is completely incomparable with when it was in full swing.

As a time-traveler through history, Huang Yifei knows that Xiaomi has encountered a huge bottleneck in 16 years. The sales of mobile phones have plummeted, and the profits have been left behind because of the three words cost performance.

At that time, Lei Jun asked Hua Wei on Weibo for Yu Dong, CEO of mobile terminals, who could stand in the first position in China. He may not have imagined that in just the past three or four years, not only could he not compete with Huawei, but he couldn't even compete with OV.

Huang Yifei didn't want to wait until he found that he couldn't keep up with the times before thinking about change, and now he and Lei Jun, even if they had a $216 million refinancing in June, still have almost 90% of the shares in their hands, because those financings as venture capital do not dilute the equity too much, and more importantly, the current valuation of Rice Technology has reached 4 billion US dollars, which is a super enterprise of tomorrow's stars!

"Mr. Lei, Huang Dong, the audience reporters have all arrived, the press conference will officially start soon, you can go to the front desk. ”

When he heard the title of Huang Dong, Huang Yifei didn't react at all, because the martial arts arena is more about calling his full name, Fei, boxing champion, etc., and no one has ever used this title to describe himself. Even if they know that they are the president of Longteng Promotion Company and the vice president of Kunlun Fighting, many people still just regard Huang Yifei as a simple boxer.

This is the real business stage, Huang Yifei is also the vice president of Rice Technology and a member of the board of directors, so the title has also become Huang Dong.

"Got it, we'll go over right away. Lei Jun nodded, then turned back to Huang Yifei and said, "Yifei go, go and release our blockbuster product of the year!"

After that, the two of them walked out of the backstage, and then came to the front desk amid a cheer. However, Huang Yifei is sitting in the audience, and Lei Jun will go to the ring and release the rice mobile phone 2, which will also be the blockbuster product of the year of Rice Technology.

At the press conference, Lei Jun not only introduced the mobile phone itself, but also focused on the improvement of mobile phone production capacity, which will allow more people to buy rice mobile phones without having to rush to buy them! Since the beginning of rice mobile phone 1, due to the addition of Huang Yifei, this mobile phone is more popular than the original history, which has led to more difficult to buy.

Again and again full of hope to buy, the result was that the mobile phone was sold out in just a few seconds, this kind of hunger marketing method, caused many users to feel like a monkey to be tricked, so Huang Yifei and Lei Jun The "Monkey King" hat on their heads is getting deeper and deeper.

In fact, Huang Yifei also felt a little aggrieved by this title, after all, the investment in the mobile phone industry is very huge. Based on the standard of 1,2000 yuan of rice mobile phones, it is necessary to prepare 2 billion yuan for the production of one million units, which is still the production cost, labor cost, the company's operation site and publicity cost.

What's more, in the mobile phone market, a million goods are not even a fraction, and tens of millions of popular products are not unusual, and tens of billions of capital reserves are impossible, only those giant companies can have this strength and anti-risk ability.

The word cost-effective is typed, which means that the profit of this mobile phone is not high, so whether it is Huang Yifei or Lei Jun, they have not taken out billions of capital to stock up at once, they can only produce while selling, and use the money earned from the sale of the last batch to invest in the next batch of production.

However, with the development of rice technology in the past year, coupled with the success of the latest two rounds of financing, at least there are funds to increase production. At the same time, Huang Yifei did not position the rice mobile phone 2 at the price of 1999, and directly rose to the price of 2499.

Although cheap mobile phones can occupy the market and allow consumers to get benefits, too low profit margins will lead to a great decline in the ability of technology companies to resist risks, and the company's cash flow is easily broken, unable to impact high-end prices such as Samsung and Apple, and will eventually make domestic brands inferior.

But as a Chinese company, it is also necessary to let more people feel the development of science and technology, so in addition to the release of Rice Mobile Phone 2. Lei Jun announced the sub-brand of Rice Technology on the press table, and the Lanmi mobile phone, which focuses on cost performance so that more people can use performance mobile phones, was released!

China is only a developing country, the largest price of the mobile phone market is actually a thousand-yuan machine, once this price range has been Samsung's some shrinkage to the heart of the mobile phone, as well as some copycat machines to monopolize, resulting in a very poor user experience.

The release of the Blue Rice mobile phone is no longer just a hobby for enthusiasts like the rice mobile phone, to pursue the limit of mobile phone performance, but to allow more ordinary people to use less money to enjoy a faster and smoother mobile phone experience!

When Lei Jun announced the release of the blue rice mobile phone on stage, it made the media and the audience can't help but give a standing ovation, this is what a responsible enterprise should do, making money is of course the foundation of businessmen and companies, but while making money, you should also consider your social responsibility and contribution.

After all, money is a thing, and it is not good to lack it when it is not there, but when it reaches a point, it is not so lacking. Whether it is Huang Yifei or Lei Jun, neither of them is the kind of person who pursues luxury enjoyment, but more of an ambition, a dream to prove that he can become a technology boss!

After Lei Jun's mobile phone release was finished, just when all the audience thought that this rice mobile phone new product launch conference was about to end, Lei Jun looked at Huang Yifei in the audience, and at the same time, a flash light hit Huang Yifei's body.

When I saw this scene, the media friends and the audience present were full of curiosity, the mobile phones have been released, does the rice company plan to do any tricks?

The spotlight fell on Huang Yifei, as if the press conference was not over yet. ”

"Could it be that there are still new product releases? Rice mobile phone and blue rice have already been said, what new products are there?"

Some viewers are confused, and some viewers are sighing: "Seriously, when I saw Huang Yifei at this kind of mobile phone conference, I felt that the picture was a little unreal, I really didn't expect him to make a rice mobile phone 1 like a ticket, and it has developed to such a point in a year." ”

"Yes, I really didn't expect boxing and mobile phones to be two completely unrelated things, Huang Yifei was able to step in, and he did it so well, he is really a genius. ”

"What's more, it is said that the founder behind the whale live broadcast is also Huang Yifei, but he does not fully control the whale live broadcast, and a lot of capital is involved, so he has never attended the activities related to the live broadcast, Huang Yifei He is far more powerful than most people think. ”

The audience in the audience talked a lot, but Huang Yifei stood up and walked to the stage, shook hands with Lei Jun and hugged him, then took the microphone in Lei Jun's hand and stood in the middle of the release platform. And Lei Jun also stepped off the press stage and handed over the venue to Huang Yifei.

Huang Yifei raised the microphone and said to the audience: "When I went on stage, I saw many friends with surprised expressions on their faces, and they must have thought about what I was doing on stage. ”

"I'm a person who prefers to be simple and rude, so I don't sell it at all, and I definitely didn't release any products when I came to power, because the rice company hasn't released so many products. I'm standing on this stage today, and I'm announcing something about the strategic level of the rice company!"

Huang Yifei's words kept not saying what he was doing, but aroused the greater curiosity of the audience. Lei Jun came to the stage and released the product as if it was a tactical level, and as soon as you came up, you said that you were going to announce something at the strategic level, could it be said that it was more advanced than Lei Jun's product?

In the curious eyes of everyone, Huang Yifei said: "As we all know, from the release of the first product in October last year to September this year, Rice Technology has been talking about almost a year. In the past year, Rice Technology has sold a total of 4 million mobile phones, and its valuation has reached 4 billion US dollars in just one year! I can say without exaggeration that this is a business miracle!"

When Huang Yifei said this, he had an irrepressible pride and excitement in his heart, even if this was a business miracle in history, but when he participated in it and established a rice business empire with his own hands, he was even more passionate!

Although $4 billion is just a valuation, it is definitely a huge miracle to do it in just one year! Huang Yifei can imagine that as long as it takes another year or two, the entire Xiaomi technology company will grow even more exponentially, and it can even go public!

On the issue of listing, Huang Yifei discussed with Lei Jun this time, and Lei Jun meant that he would not be listed for a period of time, and this time would be 10 to 15 years! Because once it is listed, it will be subject to a lot of constraints when it becomes a listed company, and it will not be able to do things completely according to its own ideas, and there will be no such state of absolute control.

To be honest, Huang Yifei also wants to be like Hua Wei, with a deep foundation and sufficient cash, and then full shareholding makes employees more motivated. It's just that Huang Yifei doesn't have these thirty years of development time, and Rice Technology Company has to face various giants from the beginning, so only by going public can he get sufficient funds to complete what he wants to do next!

"In one year, we have achieved rapid growth, but this is far from enough, focusing on the online model, so that many groups who like to buy mobile phones in physical stores have no way to enjoy the services of Rice Technology. Therefore, starting from today, we will build at least 50 rice homes in one year, and use direct sales to let people of every identity enjoy the most convenient and efficient sales and after-sales service!"

After Huang Yifei said this, it caused thunderous applause, because rice mobile phones can only be bought online now, and they have to be sent back to the headquarters after sale, so many people feel inconvenient. Especially some elderly parent-level groups, they don't even know much about the most basic network, let alone ask them to shop online, so offline physical stores must be developed.

At the same time, in order to ensure word-of-mouth and service quality, Huang Yifei did not take the way of joining, but the same direct sales method as Apple. Perhaps this is very difficult for laying a rice house, and the financial requirements are astronomical, but this is the only way to ensure the quality of after-sales!

Listening to the applause of the audience, Huang Yifei made a booing action, and soon the applause at the scene immediately stopped, and everyone listened attentively to what Huang Yifei was going to say next.

"I've talked about how to sell products, but as we all know, as a technology company, if you just stand at the bottom and sell products, then you will always be controlled by others. This year is 2012, and I'm sure many of you have heard of a Mayan prophecy that says this year is the end of the world. ”

"I don't believe in the end of the world, but I believe in the power of the future. Therefore, Rice Technology Co., Ltd. will join forces with Lianxin Semiconductor, a subsidiary of Datang Telecom, to establish Huaxin Electronic Technology Co., Ltd. this year to develop its own mobile phone CPU. But this is just the beginning, I don't know how long it will take for mobile phones equipped with Huaxin CPUs to be on the market in the future. ”

"But I understand that no matter how long it takes, no matter how much I want to invest, I must develop my own CPU!"

Huang Yifei's categorical words stunned everyone at the scene, including the media and scientific and technological people!

The young man on the press table is definitely a madman, and all madmen would do such crazy things, and they dared to directly enter the research and development of mobile phone CPUs, where did he get the confidence and courage to do this?

Not to mention the difficulty and success, the astronomical cost brought by the CPU will easily drag down Rice Technology. Maybe if you can do this kind of thing, you can only use Huang Yifei who is not a professional businessman, but a professional boxer, to do such a naïve and crazy thing.

But after the shock, everyone in the audience stood up and applauded with all their strength to express their respect for Huang Yifei's courage. As a new company that has only been established for one year, it still needs to rely on financing to develop. In the case that the profits are not much, dare to set up Huaxin Electronics to develop CPUs, which is a respectable thing in itself.

Looking at the reaction from the audience, the corners of Huang Yifei's mouth showed a faint smile, because only he knew that what he wanted was not only to make money, because making money was not difficult for a future person like him. What he wants to do is to create a world-class top company, so that foreigners can only look up to Chinese technology companies, just like Google or Apple today!

PS: Thank you for the votes and rewards of the big brothers, there are still a few days to enter the subject three cycles, I feel so busy for the New Year~~!