Chapter Eighty-Four: As soon as 'Jieda' comes out, 'Drifting Wind' will be defeated?
The first two issues of the advertisement of "Jieda" were handled by Niu Decao, and the classic advertising slogan and beautiful pictures not only increased the attention of "Jieda", but also made Niu Decao a new star in the advertising industry!
The combination of the two parties can be said to be a win-win situation!
Therefore, in the third phase of the advertisement, Jieda chose Niu Decao without any hesitation, according to the idea of "Jieda", this time the advertisement will completely crush the "Piaofeng"!
But I never expected that a dinner party exposed that Niu Decao actually wanted unspoken rules for female students, and 'Piaofeng' was also secretly promoted, and in the end, it became the current two-party tearing!
The public says that the public is reasonable, and the mother-in-law says that the mother-in-law is reasonable, and no one has evidence!
If you continue to tear it up, I'm afraid both sides can't afford it!
Watch the ads!
Speak with strength!
Therefore, Tian Xin and Long Jingyuan, the two CEOs, had a tacit understanding to pause and tear up, and began to speak with strength!
'Jieda's official Weibo has announced that the advertisements they shot at the end of 2015 will be broadcast on CCTV's legal and financial channels on the evening of the 26th, prime-time!
"It seems that Jieda has really invested in it, and it is Saturday to insert advertisements in prime time, and there must be a large number of viewers in China. ”
"That's right, it seems that Jieda is full of confidence in her advertising!"
"It's been almost half a month since Jieda and Piaofeng were torn, and they were equally up, this time it seems that Jieda is going to crush 'Piaofeng' directly on the advertising video. ”
……
Looking at the official Weibo of 'Jieda', some gossip netizens who continue to watch the excitement are also discussing, as for Niu Decao, they even forwarded Jieda's Weibo, and wrote--
"Blindly smearing, hiring a water army to suppress, after all, it will not be on the stage, tonight, let me teach you, what is called advertising, in addition, the freshmen of the broadcasting department should learn broadcasting well, don't want to run before you learn to walk, shoot advertisements across the line, you can't. ”
This cow has a grassy micro-blog, which can be said to be full of hatred, so he almost said by name, 'Lin Chen, you are a freshman in the broadcasting department, you haven't even learned broadcasting well, and you still want to shoot advertisements across the line, wash and sleep!"
This reversal of arguments has won the support of many people!
"Hehe, Director Niu is right, advertising, especially good advertising, is not something that someone can shoot casually. ”
"Support Niu Dao, I must take a good look at the advertisement tonight, haha, there will be learning next. ”
"Niu Dao's creativity has always been unparalleled in the world, support. ”
……
Some unpopular models and some unpopular little directors have forwarded them one after another, boasting, and holding stinky feet.
It is undeniable that foreign monks will chant scriptures, and 'Jieda' can replace the shampoo faucet 'Piaofeng' in just a few years, which naturally has its unique means and propaganda capabilities.
Since the announcement of their Weibo, the propaganda of the bombardment, the roadside bus stop signs and street lamp billboards in Hangzhou City, Xia City and other provinces and cities in Hangzhou Province have been replaced with "Jieda" propaganda advertisements at the same time.
All kinds of advertising slogans are guiding everyone to watch CCTV Finance and Legal Channel tonight!
……
While 'Jieda' was carrying out crazy advertising, Lin Chen came to Tian Xin's office with the advertisement that had been post-produced!
Tian Xin was obviously in good spirits, and said with a smile: "Lin Chen, sit down first and drink some tea." ”
Lin Chen looked at Tian Xin and said, "Mr. Tian, aren't you worried about advertising? Now the outside world is unanimously not optimistic about me as a novice egg." ”
Seeing Lin Chen's joke, Tian Xin laughed and said: "I'm looking forward to waiting for what the faces of these criticizing guys will look like after our advertisement is broadcast." ”
After a few more words of non-nutritious, Lin Chen took out the USB flash drive and handed it to Tian Xin, in addition, there was another person in the office, that is, Zhang Hua, the publicity director!
This time in the advertisement, even if Tian Xin said that he was not worried, he understood that this may be related to the life and death of 'Piaofeng' in the southern region!
Only win, not lose!
For this reason, even if he fired Liu Qing and Huang Li, the chairman did not say anything, but his friends at the headquarters said that the headquarters meeting was almost turned upside down, and it was the chairman who pressed it with all his might!
Everything depends on the ads!
If this advertisement is awesome and a turnaround, Tian Xin's position in the southern region will be firm!
But if the advertisement fails, he's probably going to have to get out of the 'blowing wind'!
The workplace is like a battlefield!
Suppressing the unsettled mood in his heart, Tian Xin plugged the advertisement into the computer, in order to prevent leakage, this time the advertisement will only be watched by Tian Xin and Zhang Hua!
After turning off the computer, Zhang Hua took a deep breath and said: "Mr. Tian, although I don't know what earth-shattering advertisements Niu Decao will shoot, I believe that our advertisement will become a classic." ”
Tian Xin also smiled: "I believe it too!"
The advertisement was even better than Tian Xin imagined, so he called Lin Chen very quickly for the remaining 600,000, and Lin Chen also smiled when he saw the message of the bank card prompt in his mobile phone.
"Finally, it's a little bit of money!"
After leaving the Piaofeng Building, Lin Chen looked up to the sky and smiled.
……
The bombardment that lasted for a day, especially the promotional poster of 'Jieda', said that this time the advertising man will be Taiwan's new generation of popular students, Liu Yusheng, and the heroine is the huge, breast-to-breast, Zhao Yawen, who has been popular on Weibo recently.
Liu Yusheng, a popular student in Taiwan, debuted as a singer, and in 08 years with the other three big and small student groups 'Running Singing Troupe' was almost popular all over the country, and after 10 years of solo flight, the idol drama he received made him popular in Taiwan and the mainland.
Zhao Yawen, filming belongs to the third line outside the mainland, but she is the queen of Weibo popularity, with 20 million Weibo fans, not weaker than first-line stars, especially she likes to take selfies, and she is the object of otaku's obscenity.
These two people shoot advertisements for the male and female protagonists, and the salary will definitely not be low, plus it will be broadcast on TV, you can imagine how a tyrant 'Jieda' is!
At 8 o'clock in the evening, either Liu Yusheng, Zhao Yawen's fans, or attracted by the publicity, no matter who it is, they all want to see how good this advertisement that blows to the sky is.
Lin Chen also wanted to see how the advertisement of 'Jieda' was filmed, and when he finished watching this advertisement, he had to admit that although Niu Decao was very forced, it still had some real material.
The 2-minute advertisement looks so beautiful, Liu Yusheng is a photography enthusiast who likes street photography, and by chance, when waiting for the train at the train station, he photographed the female character Zhao Yawen.
Zhao Yawen has jet-black hair, and when the wind blows, her long hair floats up, and at this time, the advertising slogan sounds: "No comb, comb your fingertips, and your hair will be soft immediately." ”
Accompanied by a song of "Encounter", the soft voice of the singing, with the advertising slogan "Jieda Shampoo, Encounter Perfect", adds a bit of artistic conception!
……
In the end, Liu Yusheng caught up with the train and handed it to Zhao Yawen, and at this time, the two extreme red hearts were circled together, like butterflies, fluttering.
Liang Shanbo and Zhu Yingtai danced with butterflies, it turned out that Liu Yusheng and Zhao Yawen's previous life was the perfect transformation of Liang Shanbo and Zhu Yingtai, the past and present lives, and the two snuggled together.
"A comb of fingertips, supple and unimpeded, Jieda washes and cares, encounters perfection, lovers will eventually meet, use Jieda, chase the truth ......"
The advertising slogan at the end of the film can be said to be a pun, especially Liu Yusheng and Zhao Yawen, the two are handsome men and beautiful women, such a picture makes many people praise the advertisement.
After the 2-minute advertisement, after the broadcast, there were already a lot of people on Weibo who began to talk about it--
"Rub, the creativity of this advertisement exploded, a commercial film, and a beautiful romance film was filmed, especially the artistic conception of the song "Encounter" with the picture of the advertisement, which is too burning. ”
"Niu Dao really didn't disappoint us, such an advertising creative film is simply killing all advertisements in seconds. ”
"Hehe, I don't think we need to watch the 'Wind' advertisement anymore, hehe, there's no need to watch it. ”
……
It can be said that the commercial of 'Jieda' received rave reviews, and on the second day, there were even many people waiting for the morning replay in order to watch the commercial.
Some people in the advertising industry also praised Niu Decao's advertisement, but their evaluation was more professional, from the creativity of the advertisement, and the beauty of the shooting, in the end, the two snuggled up to each other, and the moment they suddenly turned into butterflies, they returned to the ancient times......
In short, Niu Decao felt that he was really raising his eyebrows, and at this time he did not forget to be on Weibo, claiming that this time the shooting can be said to be difficult, and the final special effects alone cost 100,000 yuan, of course, thanks to the 'Phoenix Special Effects Studio'!
Phoenix Special Effects Studio said: "Thank you for your trust, a certain shampoo advertisement shot by a freshman was scared away when we heard the price, hehe, they are doomed to failure." ”
Although the 'Phoenix Special Effects Studio' didn't say it explicitly, everyone knew that he was talking about Lin Chen!
"Alas, the wind is over, hehe, no matter whether it was Jieda's fault or Lin Chen's fault before, as soon as this advertisement came out, Niu Decao and Jieda won. ”
"Yes, the public will no longer care about who is under whom unspoken rules, in the advertising circle, in the entertainment industry, and even on the Internet, the most important thing is to respect strength!"
……
In the afternoon of the same day, the official Weibo of "Piaofeng" announced that their advertisement had been filmed and would be broadcast on major TV stations tomorrow evening.
As soon as the news came out, it attracted ridicule and criticism from countless people!
ps: Try to break out today, but the orangutan needs everyone, don't be annoyed, it's too important this week, recommend the votes to the orangutans, and in addition, if you don't have a collection, please hurry up and collect, thank you!!
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