Sitting in Zhang Yan's office, I could still hear the constant laughter in the corridor outside.

Because of the great success of Tesco, the entire Lexin employees can't help but have a smile on their faces.

Although Tesco is only a part of Lexin, Tesco's success can not be counted as Lexin's credit, but Lexin's employees are very clear that Tesco's success is of course due to the hard work and efforts of the employees of Tesco's business department, and the bonus for them is naturally indispensable, but in the same way, Tesco as a member of Lexin, Tesco's success can also be regarded as Lexin's performance, and when the time comes, even with them, they can also live a lot of rewards.

The big guys come out to work to make money, and now with an extra income, who is not happy.

But hearing those laughter outside, Bai Ningyuan in the office felt a little harsh no matter how he heard it, and Zhang Yan in front of him also looked a little unpleasant.

In the past two days, whether in the mouth of the media and the public, Tesco has completely become the representative of the new generation of online shopping platforms, and it seems that replacing Taobao Bei is just around the corner, and it is also full of praise, flowers and applause.

Originally, before Tesco's official promotion and publicity actions, it already had such a reputation, which should be a good thing, because it represents the people's recognition of the platform, which should be happy, in fact, Bai Ningyuan's heart was also very happy about Tesco's performance that exceeded his expectations, until Zhang Yan told himself about it.

And now, all the good moods are gone.

There is no other reason, Zhang Yan just told him that she found that the data of the soaring order volume is somewhat abnormal, that is to say, there is a suspicion of swiping orders in many stores on the platform.

Brushing is the act of paying for the store to pretend to be a customer, using a fake shopping method to improve the ranking and sales of the online store, obtain sales and praise, and attract customers.

In this way, online stores can get better search rankings, for example, by sorting users by "by sales" when searching, and the store is more likely to be found by buyers because of its high sales volume. Generally, it can be divided into two types: brushing sales of single products, preparing for explosive models, etc., and brushing reputation to improve the overall credibility of the store.

With the intensification of competition in Taobaobei.com, in order to quickly stand out from competitors, for online stores, swiping has been a shortcut to their rapid growth.

According to some sellers: what should I do if I want to quickly enter the top three? What should I do if I want to maintain the explosion? What should I do if I want to maintain the explosive model? What should I do if I want to earn traffic and sales? Or brush orders!

In a word, swiping orders may die, and if you don't swipe, you can only wait for death.

At the beginning, swiping was only a small part of the secret, but since I don't know when, swiping has become a norm in Taobaobei.com, and even become an open unspoken rule.

These, before Bai Ningyuan's rebirth, have become well-known facts, and even in the past two years, swiping orders have not only appeared in Taobaobei, but also in other e-commerce websites.

Swiping orders is like a leech attached to the blood-sucking e-commerce business, grabbing a lot of wealth from the merchant and harming the interests of consumers at the same time.

Merchants know that swiping orders is, to a large extent, just drinking to quench their thirst, but in order to survive in the fierce competition, they can only do this.

Therefore, swiping has become a cancer on the towering tree of e-commerce.

But Bai Ning couldn't have imagined that this Tesco platform had just been launched, and this vampire was already eyeing him.

In fact, for the psychology of these merchants, Bai Ningyuan can also guess that eight or nine are not far from ten, which is nothing more than taking advantage of the fact that when Tesco has just been established, the business order has not yet been established, so he will take this opportunity to brush out the sales volume and increase his popularity, so as to establish the advantages of his own store in this field at the beginning, on the other hand, the merchant also wants to take this opportunity to make the illusion of Tesco's hot sales, so as to attract more users to join the Tesco platform.

It can be said that these current merchants are completely losing money and making money, and even in some ways, they are also indirectly paying for Tesco to promote it out of their own pockets.

Facing such a group of businessmen who "sacrifice themselves and fulfill others", Bai Ningyuan didn't know how to describe his mood at this time.

It is obviously a thing that Bai Ningyuan is extremely disgusted in his heart, but in terms of results, it is actually Tesco that has made a profit.

"What should we do now?" Zhang Yan looked at Bai Ningyuan, wanting to get an answer from Bai Ningyuan's face.

"How much normal data is there?" After Bai Ningyuan thought about it, he didn't speak immediately, but asked Zhang Yan cautiously first.

In fact, even Bai Ningyuan himself was slightly stunned for a moment when he opened his mouth to ask this sentence.

According to his character, shouldn't his reaction to such an incident be very simple, why did he suddenly become so hesitant, just because he had become a vested interest, so he interfered with his judgment?

Bai Ningyuan subconsciously wanted to open his mouth, but he didn't know what to explain, so he could only smile self-deprecatingly, with a bit of loss and complexity on his face.

At this time, his hand was gently held by Zhang Yan, and then her soft voice sounded in his ears: "There is no need to be so demanding of yourself, in the shopping mall, there is no right or wrong, after all, many times, we can't forcibly tie our personal sense of morality to commercial behavior, doesn't it mean that shopping malls are like battlefields." ”

Although Bai Ningyuan didn't speak, there was obviously a trace of gratitude in his eyes when he looked at Zhang Yan, and then he held her soft wattle in his hand with his backhand, and gently kneaded and played with it.

"Because for those small and medium-sized businesses, third-party express delivery is more in line with their needs because it is cheap, so in these few days, more than 90% of the orders are selected for third-party express delivery, which has caused a lot of interference to our monitoring, and has added a lot of trouble to the analysis of user behavior, so at present, the conclusions we have drawn about the data are actually inaccurate. Zhang Yan thought for a while and explained to Bai Ningyuan.

According to Bai Ningyuan's original idea, he wanted to hand over all the logistics business of Tesco to Lejie, but in the end it was rejected by Zhang Yan, for no other reason, or because of the cost.

For the delivery business in the Tesco official mall, there is no problem at all, but for those small and medium-sized merchants, it means a significant increase in costs.

Although Lejie Express has always had a fast and good reputation, who wouldn't want to use it? But the price of fast and good is the rise in cost, which also means that the price is expensive, although not as good as SF, but it is far more than other express brands, and for the field of e-commerce, it is often the price, if you blindly force merchants to use Lejie, then the price of the product will be virtually pushed up a lot, in this way, compared with Taobao Bei, Tesco has lost its price advantage, and this is obviously what those small and medium-sized businesses who intend to open up a new situation in e-commerce in Tesco do not want to see。。

Because of this, Tesco gave up the plan to use Lejie in the final stage, giving merchants the right to choose logistics freely, so that they can calmly deal with the price competition with Taobao Bei.

However, it is precisely like this, as Zhang Yan said, the use of third-party logistics has caused a lot of interference to Tesco in the analysis of some data, after all, other express delivery is not Lejie, and there is no obligation to verify the identity of users, and even in many cases, these logistics companies are the accomplices of merchants to brush orders.

Hearing Zhang Yan's words, Bai Ningyuan just nodded, signaling that he understood what she meant, and then continued to listen to Zhang Yan's narration.

Zhang Yan looked at Bai Ningyuan, and then said with a serious face: "Although there is no exact and accurate number, according to our relevant analysis of the behavior of consumer users, we have come to the conclusion that many of those orders are real, but in fact, a considerable number of orders are suspected of swiping orders, and the specific proportion is about more than sixty percent." ”

"Sixty percent?" Hearing Zhang Yan's words, Bai Ningyuan couldn't help frowning slightly.

And Zhang Yan just paused, and then continued to say to Bai Ningyuan: "Such a number is just a conservative estimate, and more importantly, because we have a completely different mechanism between our Tesco account and Taobao Bei, so now for those swiping companies, how to swipe on our platform, they are still only in the tentative stage, once they complete their own process, then is the time for large-scale swiping." ”

"In other words, the current prosperity is just a mirror built on falsehood!" Bai Ningyuan's face was slightly heavy.

"However, I have to say that it is precisely because of this false prosperity that it has attracted a lot of real occurrence and appearance, and some things, existence is reasonable!" Zhang Yan replied to Bai Ningyuan with a calm face.

Hearing this, Bai Ningyuan and Zhang Yan didn't say any more, they just sat there face to face, falling into silence......

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