After coming out of the office, Su Yi went to Yeluo Group again. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

After arriving here, he learned one thing from Concubine Luo and Night Charm, which was about the future development direction of the company.

"We were going to develop a fragrance. Nightshade said.

Then, Luo Fei explained: "Now that the Menggui series has gained a firm foothold in toiletries, and the market share is still on the market, I think it is time to expand to other markets." ”

Indeed, as Luo Fei said, there are a total of four products in the Menggui series, which can basically meet the needs of washing and care.

Dream Rose Shampoo, Dream Shower Gel and Dream Toothpaste can meet the needs of personal care, while Dream Rose Cleaner can meet the needs of household cleaning, which basically meets most of the needs of daily chemical products.

Therefore, the development of Yeluo Group in this area has reached the point where it can be stopped, and now it only needs to rely on this Mengzhu series to increase market share, and there is no need to develop similar products.

As a result, Luo Fei and Night Charm are ready to enter other markets, such as the perfume market.

Su Yi asked, "Perfume?

"We think that the fragrance of Dream Rose Flower is the best perfume, and Dream Rose Flower is very good for the skin, and if it is used as a raw material for perfume, I think it will be the best perfume, so we plan to develop a new fragrance based on Dream Rose. Nightshade explained.

In fact, prior to the merger of Yingluo Group and Meiye Group, both groups launched fragrance products.

Although the perfume products launched by these two groups are not well-known and the sales are not so ideal, they have also left the group with experience and meet the conditions for the production of perfumes.

Before this, Su Yi took into account that Yeluo Group had just been established and did not have much strength, so it was not easy to fight in this very competitive market.

What's more, under the watchful eye of Lianjie Company, Yeluo Group has no chance to enter the perfume market, so it will go off the rails and develop a dream series to occupy the market of daily chemical products.

Now Yeluo Group has occupied a lot of markets in the daily chemical products market, and has accumulated a certain strength and has the confidence to challenge.

Therefore, Luo Fei and Yemei want to develop perfumes to expand the territory of Yeluo Group, so that Yeluo Group can develop to a larger scale and its influence will be expanded.

"It's not impossible to develop perfumes, but I don't know what the perfume market is attractive about, is it worth investing in?" asked Su Yi.

"When we talk about perfume, we mean a liquid that combines essential oils and fixatives with alcohol and ethyl acetate to give people a long-lasting and pleasant scent. ”

Concubine Luo continued: "Around the third millennium B.C., Egypt began to use spices, which was earlier than other civilizations in Egypt, and the Egyptians invented the incense of the god Kefei may be the earliest perfume of mankind, but because there was no technology to refine high-purity alcohol at that time, it is accurate to say that the perfume at that time should be called sesame oil, which was specially made by priests and pharaohs. ”

"From the moment perfume came along, it was very popular, and more and more people liked to use it, even in times of recession, consumers reduced their daily expenses. However, for many consumers, perfume is an indispensable everyday product, just like skin care products. ”

"So, even during the recession, the number of perfume purchases by consumers has not decreased, and the market has not shrunk. ”

"In recent years, the global fragrance market has been growing steadily as a whole, and a large number of new brands have emerged, many of which are just starting to enter the fragrance industry, and I think now is the best time for us to enter the fragrance market. Concubine Luo finally said.

"So how big is the perfume market, and how much can we benefit from it. Su Yi asked again.

This question was answered by Night Charm: "According to Euromonitor International, in 2014, sales in the perfume market increased by 6% compared to 2013, reaching $184.3 billion. This is mainly due to the rapid growth of the Latin American, African and Middle East markets, where the growth rate of perfumes has exceeded 10%, while in some traditional and established perfume markets, the growth rate of perfumes is relatively modest. ”

"In Enamel, perfume is as indispensable as food, clothing, housing and transportation, but Zhenguo, which accounts for about 11% of the world's population, only accounts for 0.8% of global perfume sales. Because most of the domestic consumers have not developed the habit of using perfume in their daily life, most people will only use perfume on some special occasions, which is very different from foreign consumers, so perfume is still a relatively new thing in Zhenguo. ”

Ye Mei continued: "It is precisely because the Zhenguo perfume market is still in the initial stage of development, which means that the future development potential of Zhenguo's perfume market is very large, if we enter the perfume market now, we can take advantage of this opportunity to occupy the domestic market in advance." ”

It is precisely for these reasons that Concubine Luo and Night Charm will take a fancy to the perfume market and prepare to develop new perfumes.

"Perfume is a very profitable industry, if you can occupy a certain market, then the profit brought to the company will definitely not be less. Concubine Luo finally said.

The annual transaction volume of 184.3 billion US dollars is indeed a lot, and if it can occupy a certain market share, it can indeed bring a lot of revenue to the company.

And Su Yi has also heard that generally high-end perfumes are very expensive, but the cost is very low, especially the cost of raw materials is very low, but the tax rate is much higher than that of other products, but even so, perfume can still guarantee a very high profit margin.

In this way, Yeluo Group's entry into the perfume market is a good decision, and it can also be used as a new development direction of Yeluo Group.

Therefore, after listening to the analysis of Concubine Luo and Night Charm, Su Yi agreed to this plan and let the company start developing a new type of perfume and officially enter the perfume market.

"Okay, I agree with your plan, perfume is the group's latest development direction, and now new product development is based on this direction. He made his decision.

Hearing this, Concubine Luo and Night Charm both laughed, and with Su Yi's consent, the rest of the matter could continue.

If Su Yi didn't agree to this matter, then Concubine Luo and the others would have no way to continue to do it, and they would not be able to change this decision.

Therefore, for Concubine Luo, Su Yi's opinion is still very important, and now that he agrees, he doesn't have to worry so much, and he can directly develop new products. (To be continued.) )