Chapter 1061: Bold Strategy
Today is different from the past, when "Those Years, the Girl We Chased Together" was released, "Zhengyang Release" was not very confident, although the publicity was very strong, and Lin Chen also cooperated with the novel to maximize the publicity, but the ranking at that time was only 8%!
But now it's different, as Lin Chen said, others bombard this movie again, and many people sing about this movie again, but the theater chain has always looked at the effect and spoke. Pen % fun % Pavilion www.biquge.info
Not to mention anything else, the box office success of "The Girl We Chased Together in Those Years" made many theaters very happy to increase the film schedule on the first day of Lin Chen's new movie.
Donghai Lianhe Cinema has maximized the film schedule, and even because of the cooperation with Zhengyang Distribution, their cinema line has made every effort to roll out "Tang Bohu Dots Autumn Fragrance"!
During this period of time, Donghai Lianhe Cinema was full of promotional posters of "Tang Bohu Dots Autumn Fragrance", and on the Internet, Zhengyang Distribution was even more ruthless in spending money on publicity, and the virus-like publicity made it impossible for many people to just not want to know about this comedy movie.
This is still the second, various photos and stills about 'Ruhua' and 'Sister Pomegranate' have also caused a lot of discussion, and Lin Chen's propaganda about what he can think of has all been used.
In terms of publicity, Lin Chen can be said to have crushed "Ximen Daguanren" and "Stealing the Sky" this time!
What is the saying?
A dog has his day!
This time, Lin Chen's publicity can be said to be unprecedented, and the publicity issued by Zhengyang can be regarded as trying his best, which makes Chen Gang and Zhong Jun very unhappy.
Both of them are currently first-line directors, and their status in the circle is not comparable to Lin Chen, no one has a bad face, so at the publicity conference of "Ximen Daguanren", Chen Gang said directly: "The investors of my film actually want to promote it fiercely, but I refused, for no other reason, just because the movie is about quality and not publicity?
This Chen Gang almost pointed at Lin Chen and said, "You are now, it's useless to publicize and spend money!"
At the same time, Zhong Jun said the same thing to the media when promoting his new movie.
Good guy, this is obviously because the two directors are dissatisfied with Lin Chen's publicity, so they shouted at Lin Chen together.
Interesting, so interesting!
The media was not afraid of big things at all, so they started to report one after another, but Lin Chen didn't pay attention to it.
He also agreed with what Chen Gang said, the movie is about quality, not publicity!
Many movies may be able to rely on publicity to do well at the box office on the first day, but they often start high and go low, but what is the use of Chen Gang's so-called 'smashing down the publicity' is completely to earn eyes and talk nonsense, if any movie does not have enough publicity and just wants to win by word of mouth, it is simply nonsense.
In many cases, the money for publicity is even more than half of the total investment!
Is there little publicity for "Simon Daguan"?
Is there less publicity for "Stealing the Day"?
The propaganda of the two of them has also smashed tens of millions, but now they are pretending to be some big-tailed wolves here!
!
Therefore, Lin Chen also said very simply when facing the media interview: "Everyone is a person in the circle, so stop playing routines, propaganda is not important? Or do you not publicize it? This is just to deceive outsiders, so if you really want to fight, then you will use your own means, whoever loses is not as good as others, no wonder others, so let's look at the box office and talk, and say a few words about other things." ”
Lin Chen's style!
After reading what Lin Chen said in the interview, many people couldn't help but explode.
"I just want to say that this is Mr. Lin's original character, yes, this is Mr. Lin. ”
"yes, I'm having fun watching it now. ”
"Haha, this time the Lunar New Year stalls really look like the Three Kingdoms are not in power?"
"Don't say anything else, in my opinion, it's like this, I just don't know who wins and who loses!"
"How do I feel that Chen Gang's "Ximen Daguanren" is going to win this time? Not to mention anything else, Chen Gang's movies have always been quite good at the box office. ”
"Yes, "The Great Official of Ximen" has already won countless awards before it was released, and I also stand with Chen Gang. ”
"Have you forgotten Zhong Jun's fame? I think Zhong Jun will definitely win this time for the Chinese New Year. ”
"Upstairs, wash and sleep, don't think too much, Teacher Lin will definitely win, who is Teacher Sherin or not?"
"That's right, I think so too, haha, I just like to watch Mr. Lin slap in the face. ”
……
Yes, for a while, everyone was supporting each other, and in short, everyone thought that the side they supported would win.
Next, Lin Chen took a group of actors from "Tang Bohu Dots Autumn Fragrance" to carry out various publicity reports, and it is getting closer and closer to the release in December.
This is one of them, and the other is that Lin Chen also wants to see how far the box office of "Tang Bohu Dots Autumn Fragrance" can reach?
He can also summarize what to do in the follow-up from this box office!
As for hitting the streets?
Well, if Lin Chen is really defeated, he won't be discouraged, not to mention anything else, many works always have a background.
But Lin Chen has enough confidence in "Tang Bohu Dots Autumn Fragrance".
He believes, and thinks that the show will definitely not fail.
Lost self-confidence?
Wrong, it's just because Lin Chen has always shampooed his hair and never used shampoo, so he is so confident!
……
Lin Chen's response seems to have set off a big war for the Chinese New Year, and many small-budget films have announced that they have changed their schedules, and in addition to a few small-budget movies that have to be released this December, other films have avoided the schedule.
It's not that everyone is afraid of the movie "Tang Bohu Dots Autumn Fragrance", on the contrary, it's just because everyone doesn't want to be cannon fodder in December!
As the Chinese New Year file approached, Chen Gang slapped himself in the face, the publicity of "Ximen Daguanren" can almost be called a wild bombardment, ten leading actors have waved their flags and shouted on Weibo, and the movie theater also hung up the poster of "Ximen Daguanren", in short, in the second half of November, the publicity of "Ximen Daguanren" attacked strongly.
Three movies, if you talk about the all-star lineup, it is Zhong Jun's "Stealing the Day", the main creator of this movie is not only a first-line superstar in China, but also popular stars in Hollywood to participate, in Zhong Jun's words, that is, "Stealing the Sky" will change many people's perception of science fiction movies, especially in China.
What's more, Zhong Jun's filming of movies has always been imaginative, and industry insiders believe that Zhong Jun's "Stealing the Sky and Changing the Day" may set a new record for Chinese films.
Therefore, don't look at the publicity of the two movies "Ximen Daguanren" and "Tang Bohu Dots Autumn Fragrance" is more courageous, and some netizens have a vote, that is, whose movie is everyone's favorite of the three movies?
The final results show that 45% of the audience of "Stealing the Day" thinks that the box office of this drama will blow out on the first day!
Another 40% think that the box office of "Ximen Daguanren" will also break Chen Gang's record!
As for "Tang Bohu's Autumn Fragrance", only 15 percent of people think that this movie will be a success.
This vote is obviously not true, but it can be seen from here that the appeal of the director's fame and the appeal of the star.
Lin Chen is now famous, but there are far fewer people who really trust him unconditionally and support him.
Most people just watch the excitement, and when they tear up, they don't think it's a big deal to shout a few times.
Lin Chen also has a clear understanding of this, he doesn't think that so many people on the Internet shouting to support him will all support him, how many celebrity fans in another time and space call this celebrity husband today and that husband tomorrow.
This kind of thing is so normal!
The actors of "Tang Bohu Dots Autumn Fragrance" have no appeal, and as for Lin Chen's appeal, it is obviously impossible to compare with the directors and stars of the other two movies, so if you really want to win at this time, it can only be when it is released.
Double 12 "Tang Bohu Dots Autumn Fragrance" was only released, but Lin Chen decided to set the premiere on December 10th!
"Teacher Lin, you, are you really going to fight and raise the bar?"
Sun Kai was also taken aback when he heard Lin Chen's words: "Now the premiere of "Ximen Daguanren" is well received, he will be released on the 10th, you are so direct to him, will anyone come to our premiere?"
Lin Yang shook his head and said, "Anyway, this month is definitely going to fight, since this is the case, then choose the 10th." ”
"Mr. Lin, I also attended the premiere of the movie "Ximen Daguanren", I have to admit that director Chen Gang filmed the drama martial arts, but there are still some spoof elements in it, but there are a lot of people on the scene who have feedback on the scene, not to mention, the attention of our film industry is not very good, as for other people are not optimistic about our movie, you also chose to release it on the 10th, isn't it obvious that you are looking to hit the street?"
Looking at Lin Chen, Sun Kai shook his head and said, "Don't mention anything else, just for the premiere, do you think there will be more people?"
"Don't worry, there will be no shortage of people coming. ”
Lin Chen said with a smile: "And if the two movies "Ximen Daguanren" and "Tang Bohu Dots Autumn Fragrance" are released at the same time, if it were you, which one would you watch first?"
"Me?"
Sun Kai, indeed, he also admitted that "The Great Official of Ximen" was filmed well, but if he really proposed something, it would be that this drama is too depressing.
That's right, it's repression!
Although there are a lot of interesting facts in "Ximen Daguanren", he has to admit that this drama is a tragedy in the end, and Ximen Daguan was finally stabbed to death by the person he trusted the most, and Hongyan also committed suicide.
The dark colors of the whole drama make Sun Kai feel extremely depressed!
On the other hand, "Tang Bohu Dots Autumn Fragrance" is different, a lot of the depression in this drama is expressed in exaggerated ways, not to mention, and some funny elements in the movie make Sun Kai feel extremely novel.
Therefore, if he follows his heart, he will watch "Tang Bohu Dots Autumn Fragrance", but Sun Kai is still a little worried, "The problem is that the audience doesn't know, everyone must watch "Ximen Daguanren"!"
"Mr. Sun, after all these years, haven't you found out?"
Lin Chen shook his head and laughed: "The audience is not stupid, you can deceive the audience once in many movies, but you can't deceive the audience forever, not only that, word of mouth is equally important, maybe some movies are the more they scold the box office, the better, but there is a limit to such a box office." ”
"That's right. ”
Sun Kai also suddenly decided: "In this case, Mr. Lin, let's choose the premiere on December 10th." ”
Later, Lin Chen's Weibo announced the premiere of "Tang Bohu's Autumn Fragrance"!
On December 10th, the premiere of Donghai Lianhe Cinema's "Tang Bohu Dots Autumn Fragrance" officially started at 7 pm, and 10 lucky netizens will be selected to attend the premiere!
This news caused a sensation on the Internet!
Although "Tang Bohu Dots Autumn Fragrance" has no stars, this cannot affect the enthusiasm of netizens in the slightest, not to mention anything else, just thinking about being able to go to the premiere is enough to pretend to be very forced in the circle of friends on the Internet.
Therefore, netizens reposted it one after another, and in less than an hour, Lin Chen's Weibo retweet has exceeded 50,000.
Of course, this made Sina Weibo blushing again, and now their Sina Weibo traffic has been greatly reduced, of course, although it is a stop loss, but Lin Chen comes to such a news from time to time, which makes them Sina Weibo can't stand it.
On the contrary, Teng Q Weibo is very happy!
Not to mention anything else, just relying on Lin Chen's headlines, or other news, their traffic has achieved several jumps every year.
This time is even more incredible, several trailers of Lin Chen's "Tang Bohu Dots Autumn Fragrance" made Teng Q Weibo's traffic rise wildly, and the same is true for this premiere, many people are crazy to forward it to get an admission place.
Industry insiders are more professional in analysis!
In the movie "Ximen Daguanren", Chen Gang can be said to boldly use the popular little flower Dan Yang Junru, and he used ten actors in the industry to play Yang Junru, you must know that almost every actor is an actor and actress-level character, this Yang Junru has always been called a vase, and it is even possible that if she has no acting skills in this drama, she is likely to be crushed directly.
But it is very surprising that Yang Junru did not lose any points, which also has to make people sigh that good actors sometimes rely on the director to train them.
The box office of this "Ximen Daguanren" may also refresh the box office record of Chen Gang's previous films, and Yang Junru may be directly closed with this drama.
……
The several trailers currently revealed in "Tang Bohu's Autumn Fragrance" all show that this trailer is actually a spoof type, so I am afraid that the market value of this movie will not be too great, after all, pure comedy is outdated.
……
The analysis of the industry is the first to be the way, and of course, this point of view has been recognized by many people.
In this regard, a group of netizens are not a big deal to watch the excitement.
In the blink of an eye, December 10 is quietly coming. (To be continued.) )