Behind the classic marketing in Chapter 128 of the text

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"I want a sand ball. ”

"Fried tofu noodle soup, soup is more pointed. ”

ordered something good, and the waiter also went away, after all, he had to give the list to the chef in the back kitchen.

Meng Jun said: "In the past, the snacks here were very delicious, but then I don't know why there are more dry pots, and the dry pots are not as delicious as Lao Chen's, and the business feels a lot less." ”

The big nose nodded and agreed: "I don't know why I don't concentrate on making snacks, and small businesses make a lot of money." ”

None of the bosses are stupid, just like Wang Sicong, you think he will pretend to be forced everywhere, under the name of his father's ******, in fact, you will know that he has the ability to check it yourself.

The owner of this shop, there must be a certain reason for this, no one is stupid.

Speaking of the owner of this shop......

On the side, the young brother who talked and laughed with another table of classmates was the boss, and the original owner had a name in his memory, called Cen Sheng, looking at his youthful and energetic appearance, he was also twenty-three or fourteen years old, so there was no obstacle to communicating with students.

"Where are you going to play today?" After the young boss Cen Sheng greeted the table, he came to Han Shi's table.

Speaking of which, the store next to the school is to make money from students, so Cen Sheng is also a good relationship with customers.

"Anyway, you haven't been here for a long time. Cen Sheng said this sentence to Han Shi.

"It's been a long time. Han Shi said.

Cen Sheng said: "It's been more than three months, and the bar you introduced before is very good. ”

"You have also come to our store, I remember that it seems that five months ago, when our store first opened, you also ordered sand balls, but this little brother is unfamiliar, so I invited this meal today. Cen Sheng said generously.

I still remember that Meng Jun ordered Shayuan a few months ago, and he was very generous, and said unceremoniously that this boss is really good at being a man.

As the saying goes, the hands of people are short, and the mouth of eating people is soft, and now it seems that Cen Sheng is a loss, but in the three years of high school, the bosses of other people have invited you to eat, why don't you come here next time?

Big Nose and Meng Jun both looked at Han Shi, after all, today Han Shi said that he was in for a treat.

"Then thank you boss. Han Shi said.

"Thank you, you are all brave, promising, positive, and full of positive energy peers. Cen Shengdao.

"That's right. Han Shi nodded seriously, brave and promising, positive, and full of positive energy, he was indeed talking about him, as for the latter sentence...... Auto-ignore.

Cen Sheng's eyes lit up, patted Han Shi's shoulder, and said, "I haven't seen it twice before, it turns out that you are also a discerning person who can see my original age through your handsome appearance." ”

"You are also the first person to see my essence, brave, promising, positive, full of positive energy. Han Shi said these words in an extremely calm and serious tone.

"Poof"

Big Nose and Meng Jun were drinking tea, and a sip of tea squirted out, almost choking.

This Nima, who is still the same age, is still brave and promising, positive, full of positive energy, Meng Jun and Big Nose really saw such a shameless person for the first time.

Cen Sheng talked to the three of them, whether it was the salesman Shibata Kazuko, or the Japanese sales god Hara Yiping, who made 300 million yuan in one year, or the fifteen years that sold more than 13,000 vehicles, and they were all sold one-on-one, the greatest salesman Joe Girard, the three of them all have one thing in common, a good memory and an extremely good mouth.

This boss seems to have all of them, and he has already mingled with Big Nose and Meng Jun in a few words.

"Eh, boss, let me ask you a question, why do you still need multiple dry pots in this shop, isn't it very good to sell snacks?"

"Is there a dry pot shop around here?" Cen Sheng asked rhetorically.

This neighborhood is really too clear, and the big nose immediately replied: "No, the nearest dry pot shop is also a dry pot of Chen Dad who has to walk for more than ten minutes in front." ”

"That's not it, if you don't have it, it's an opportunity. Cen Shengdao.

The big nose immediately retorted: "What do you mean, no is an opportunity, no is not a chance?"

Cen Sheng smiled and said, "Let me tell you a story, two leather shoe factories in Britain and the United States each sent a salesman to an island in the Pacific Ocean to open up a market. ”

When the two salesmen arrived, they found a strange group of people on the island, and they kept a strange habit of not wearing shoes, and the next day, each of the two salesmen sent a telegram back to their factory. ”

Listening to the story, Big Nose and Meng Jun were both relishing, Han Shi was thinking about other things, the story told by Cen Sheng is a classic story in sales, and in the book about sales, eight out of ten books will appear in this story.

"A salesman's telegram reads: No one on this island wears shoes, and I will take the first flight home tomorrow. The telegram from the salesman was as follows: "Very well, there is no one on this island who wears shoes, and I will be stationed here to sell it vigorously." Cen Sheng finally concluded: "Whether it is valuable or not depends on whether you can change the habits of a place." ”

Meng Jun and Big Nose suddenly realized, and at this time, Han Shi suddenly said: "So do you know that Boss Cen actually has the second half of this story." ”

"The second half?" Cen Sheng shook his head, he had never heard of it, and there was a second half of this story.

After the two salesmen, A and B, sent the telegram, the fate of the two was decided, A was transferred back to the company to continue working as an ordinary salesman, and B became the sales manager of the island. There is no problem with this, according to the rhythm of the story, that is, B is more promising, but the next second Han Shi's painting style changed, and said: "But after a few years, A became a regional manager, and B became a beggar living on the street." ”

"What kind of logic is this?" Cen Sheng couldn't understand.

"The story isn't over yet, don't be in a hurry. Han Shi glanced at Cen Sheng and continued: "Regular shoes have three packs, and the so-called three packs are repair, replacement, and return. ”

"Let me briefly talk about the rules of repair: within the period of three guarantees, under normal use, there are problems of glue opening, disconnection, disconnection, and falling off the surface, and the problem of falling off the heel can be repaired free of charge with the sales voucher. Han Shi said: "So we must establish a flag store on this island, but I didn't expect that the probability of warranty and shoe change on the island is more than thirteen times that of ordinary cities, A salesman has a deficit in the flag air, the company is losing money, and A salesman himself has declared bankruptcy." ”

"Many years later, A and B met again, and when B mentioned this island, he told A one thing, the people on this island not only have a strange habit of not wearing shoes, but also have a rule called mountain travel, almost every day, everyone will climb the mountain, so the shoes break very quickly. ”

Han Shi looked at Cen Sheng and said: "So this story tells us that we must do what we can to open up the market, and we must do a complete investigation." ”

……

ps: The previous story, the front was made up by the author himself. (To be continued.) )