Chapter 1216: The Direction of Aspiration

After thinking about it, Li Zhimu was entangled: "I can't say it clearly. You know, each piece of embroidery in our embroidery workshop takes a lot of time to embroider, and it is not so easy to make a name for yourself when there is no way to make a large number of embroidery. ”

As for the fact that the price is very expensive, it is not within his range of thinking. Originally, they didn't plan to make money from the public, not because they didn't want to make money, but because they had no way. Even if they embroider the simplest silk handkerchief, it is unlikely to meet every guest who comes to the door, but it delays the needs of large customers, which is really worth the loss.

Layla felt as if she understood what he meant. Maybe Li Zhimu herself doesn't know what she wants, but she really understands. To put it simply, after he saw that the dress was on fire, he felt that it was a good opportunity for publicity, but it was a pity for him to use it himself, and it was even more pity to waste it in vain, so he didn't know what to do.

"I have a quarter of Oriental ancestry, and since I was a child, I have loved that far-flung country in the East. The dress you brought this time has given me a great benefit, so I can do a plan for you. ”

In business, she can't do it in vain, otherwise her plan will be too worthless and will damage her own interests. But if you ask for money, it is estimated that the man in front of you cannot afford it. Don't look at him as rich, the backstage of the family is also very hard, maybe he can walk sideways in the east, but it doesn't have any impact on Leila here.

But for the sake of the "motherland", she is still willing to help embroidery publicity.

That's right, not to help the Xuanji embroidery workshop, but to help the craft of embroidery!

In fact, just like Li Zhimu's hesitation, even if he is promoted, he will not get too many benefits, and at most his embroidery workshop will be very famous for a period of time. Just like when the semi-finished embroidery was exposed, many oriental media were curious about the Xuanji embroidery workshop. At that time, the phone was really going to be blown up by the reporter who asked for an interview.

But when the heat faded and new news came out, the public put things behind them. The public doesn't care anymore, which means journalists don't need to invest in digging up the news anymore. So the phone in the embroidery workshop finally fell silent again.

It's the same now. If Leila exposes the fact that her oriental wedding dress is in the Xuanji embroidery workshop, or specifically names her during an interview. The name of the embroidery workshop will definitely appear in the media reprint of countries around the world in a very short time, and it will also become a new hot spot.

But no matter how lively things are, there are times when the heat subsides, and when more interesting and attractive news comes out, the embroidery workshop that is hot and popular will be calm again. Of course, their fame will still be greatly improved. After all, it has been so overwhelmingly publicized abroad, and the style and value must be much higher.

Li Zhimu is not unaware of this, he is a smart businessman, but at the same time he is a person who truly loves his country's inheritance and culture. The fame of the Xuanji Embroidery Workshop is only good for itself, but if it is the whole embroidery that is promoted this time, it will be good for the whole country.

Anyway, the heat of things will always subside, rather than leaving this opportunity to their own embroidery workshop to enhance its popularity, it is better to promote the quintessence of embroidery to more people.

His initial struggle was that he hadn't thought of it yet, but when he did, it immediately dawned on him.

"Leila, with this east wind, do you think it is possible to put our country's embroidery on a higher stage?"

"Of course there is!" Lyra told him the answer without even thinking about it.

She may be embarrassed to say it herself, but her influence around the world and her ability to attract attention are really strong. Especially now that the movie has not been released, take advantage of this time to grab the little tail before the movie is released, so that she can borrow the best east wind!

"What are you going to do?!" Li Zhimu saw that she was so sure, if it weren't for the residual reason warning him, he would have been excited to hug her and kiss her fiercely.

Layla smiled, "Don't worry, I need to know your thoughts before then." In what direction do you want to push embroidery, luxury, art, or become the darling of haute couture, like French embroidery?"

"Is there a difference?" Li Zhimu found that he could understand her words, but he couldn't understand them in detail. In his opinion, those are pretty much the same, aren't they? Aren't they all very expensive?

"How do you say that?" Leila thought for a moment, "If it's a luxury product, it's better to use a brand to promote it." But you also have to expand your production as much as possible, even if it is small, it will be tens of thousands of pieces a year, right? If you don't have a product, what market can you talk about? If there is no market, how can you get recognition?"

Li Zhimu seemed to understand a little: "What about the artwork?"

"In fact, the direction of embroidery now is to go to art. Only pursue quality, not quantity, so that each item becomes a treasure worthy of collection, so that the owner can take it out to show off to his friends and guests. ”

"That's probably it now, as a gift, embroidery is still very popular at home and abroad. Li Zhimu nodded. Many of his clients sometimes have this request, making them into crafts as collections or gifts.

"Yes. If it is promoted in this direction, it will allow embroidery to enter more people's homes in the form of a work of art. But is that really what you want?"

Li Zhimu was stunned: "What do you mean?"

"When you start an embroidery business, you probably want more people to use embroidery instead of shelving it, right?" Leila thinks that with so many embroidery girls he has recruited, if it is used to make art, the annual shipment may be many times higher. The time to make a set of clothes is enough to make a bunch of crafts.

Li Zhimu gave her a thumbs up: "Who says it's not? Leila, you are really my bosom friend! Just like you said, I really can't get used to those people who put embroidery away as decorations and waste." What is the purpose of embroidery? It is used to dress people up beautifully, not to put it in the dust somewhere!"

Leila chuckled, "yes, you're right. So I think if you want to do promotion, you can think about the aspect of haute couture. ”

"Like the kind I'm doing now?"

"No, it's the kind that stands on a bigger stage. Leila showed a smile of "I'm not afraid that you won't take the bait": "Don't you want to watch oriental embroidery become the new favorite of the show?"

Li Zhimu's eyes lit up: "Ask for advice!"

He wouldn't want to be stupid! Let embroidery on the catwalk, wear it on those models, and appear in the eyes of fashion magazines and fashion people around the world, it's so beautiful!