252. $2 Billion Market
Schultz always has a smile on his face, even when he talks to his employees.
Hearing Han Xuan admit his relationship with a billionaire, his face did not change at all, as if he was born so calm, and his temperament was gentle and comfortable.
This kind of temperament can often be seen in his father, but maybe he is closer to laziness than to Schultz's elegance.
It's rare to be at ease on a ranch and still be in business.
Han Xuan spread his hands and joked: "After hearing about cat poop coffee, I thought for a long time that coffee was excrement pulled out by cats, so I didn't drink it for a few years, and later I read a book to know that it grew from a tree."
"I have a can of cat poop coffee in my office, which was given to me by my business partner, and I didn't dare to drink it after brewing it a few times. ”
Amused by his funny expression, Han Xuan asked, "By the way, sir, I saw two letters written by you and my father in the café opposite Pike Place Market, can I know what happened?"
"You've been to that café, and there's probably a coffee can, it's no secret.
My father, who used to be a truck driver, lost half of his leg in an accident, and the family had no financial resources, and he became an alcoholic again, and he would beat and scold me when I did something wrong.
When I was twelve, before Christmas, I stole a coffee can and gave it to him as a gift, and then the owner came to my door, so I had to run away from home, spend one night in the sewers, and when I came home, I was beaten again, and some of the money I had from my part-time job in junior high school and high school was also searched by him to buy alcohol, and I even hated him during that time.
My family couldn't afford college, but I played football well and won a scholarship to Northern Michigan University, and I didn't come home once in those years, only writing letters and talking to my mother on the phone. Take advantage of the holidays to make money desperately.
After we got married, my current wife, Shirley, asked where my father was, and I lied to her that my father was dead and that my mother had called me a week before my father died, saying that he missed me a lot.
I never thought it would happen. In addition, I was negotiating business with a customer at the time, and it was too late to rush back.
The letter and coffee can in the store were found in his relics, how about it, I'm a failure. ”
Schultz's face was calm, in the past ten years, what should have been seen has long been seen.
"Now I'm trying my best to be nice to my children, I don't want them to have the same childhood as me, and those things are in the store to remind me what was the original intention of opening a café at that time. ”
"At least you've done what he wanted. Sir, I think your father must be very happy to have more than a thousand cafes. Han Xuan didn't know how to comfort him, and said softly.
"There are only a few hundred of my shares, but it's enough for him to drink. Schultz shook his head and laughed.
In the production plant, the smell of coffee is strong.
The sun shines on the three-story copper storage barrels, and the coffee beans rustle in these pipes overhead. It's like rain dripping down a glass bucket, and the sound is beautiful.
An employee cuts open a burlap bag. The green coffee beans inside are poured into the grid, and the coffee beans are transported through a lift in the piping system to the storage barrel for heating.
The roasted beans are piped and onto the conveyor belt again, Schultz explains, "They're picking out the beans that don't look good, and Starbucks only sells the best coffee." We started from the production process, working with several different growers in Brazil to pick the one with the best taste.
Cornell University is helping us develop new coffee beans that improve the taste of coffee and reduce pests and diseases. We do not use any pesticides, and we do not add artificial flavors and colorants to give customers the best quality coffee.
The contract has been drawn up, and when I hear that someone is buying Starbucks shares in the stock market, I always feel that you did it, and you are different from other children. ”
"It was indeed the Snow Mountain Investment Company that acquired it. Han Xuan spread his hands and admitted calmly.
"They don't see the value of Starbucks, it's a waste to put it in their hands, and the market value has risen by more than $20 million for this, and you should thank me, sir, I spent a lot of money. ”?
"You're so optimistic about it?" Schultz wondered.
The company is in the exploratory stage, there are many stores, but the money is limited, the store façade is not all bought, that is too expensive, most of it is long-term rental, only can afford the rent for the first three years, he is recently considering slowing down the expansion.
"I think the shares in my hand are still a little less, if you are willing, I can buy more, and the market value can be estimated at 100 million.
Mr. Schultz, I am not optimistic about the current Starbucks, the Starbucks that cooperates with the SOS Group. ”
Han Xuan sat on the wooden chair, took the cup from a young woman, took a sip and smacked his lips, it tasted really good, and Anthony and they all got the cup.
"If I can take a large stake, I will propose to my grandfather to sell Starbucks coffee at all SOS 24-hour convenience stores in the United States.
Using this channel can bring tens of millions of consumers to Starbucks, in addition, using the channel of SOS transportation company can also save Starbucks transportation costs, reduce operating costs, and further strengthen the retail capacity of your company.
Snow Mountain Investment Company has a lot of liquidity, and if Starbucks gets 200 million yuan in capital, based on a $40,000 injection, it can add 5,000 stores, which can fill most of the developed areas of Europe......"
"Europe?"
"Yes, in Europe, there are more than 16,000 SOS convenience stores, excluding underdeveloped regions, according to the conclusion of the survey, 8,000 stores plus 4,000 Starbucks stores can occupy more than 75% of the coffee market in the United States, with an annual market share of more than two billion US dollars, as long as the raw materials can keep up, which can reduce Starbucks' growth period of 15 years and leave energy to expand foreign markets in an all-round way. ”
Schultz didn't know what to say, and in the morning he was still thinking about which state to expand to, and now some people say that there is no need to expand, as long as you do it with me, the United States will take it, who can not be dumbfounded.
Stretched out his hand to signal and wait, walked to the lounge to make himself a cup of coffee, and came out with a tray, no one interjected, that is, the experts who accompanied the boy agreed, and asked in a low voice: "How many shares do you need to agree to what you just said?"
Afraid that Han Xuan would say less, Anthony hurriedly continued: "At least 85%, we can cooperate with any company, and we can build it ourselves, but we are optimistic about Starbucks' perfect production process, and its market value can increase by at least 25 times after the acquisition." ”
"During this time, I am going to buy a large amount of shares in Starbucks, only SOS Group has such a perfect channel in the United States, and cooperates with other supermarkets, I believe they will not pay attention to it, there are too many coffee sellers, right?
You can follow me and maintain the status of the second largest shareholder after diluting the capital, I don't have that much energy, and Starbucks will still be taken care of by you.
As long as you can do it for a day and make no big mistakes, I guarantee you will be the CEO of Starbucks" (To be continued.) )