"The exclusive title of "I Am a Singer" will be won by "White and Black", this time the naming right "White and Black" will be obtained at a price of 100 million yuan, "I Am a Singer" is a very sincere program, and we are also willing to cooperate with "I Am a Singer" to achieve a win-win situation. ”

This Weibo made the Internet a little quiet, and many people didn't come back to their senses for a while.

The exclusive title of CCTV's "The God of Songs" is the herbal tea "Golden Depot", and the naming fee of "The Big Singer" by the world's major advertisers is 35 million, which is already a special report for CCTV's big newspapers.

Although he was slapped in the face by "I Am a Singer" when "The God of Songs" shouted 100 million advertising fees, CCTV said that its advertisements would add up to more than 200 million, and it was also a complete explosion of "I Am a Singer"!

But Nima never thought that 'Longmiao Pharmaceutical Group' would post an official Weibo blog, and their pharmaceutical brand 'White Plus Black' would be titled "I Am a Singer" at a price of 100 million!

100 million!

This price is much more violent than the shock of 120 million yuan from the four companies of "I Am a Singer", and it is almost shocking to the industry.

"The price is sky-high, the naming right is sky-high, 100 million, Longmiao Medicine and Health Care is really wealthy. ”

"Will this be a turning point in the advertising of Chinese variety shows? The naming rights of 100 million yuan are almost unprecedented, which is a life that has increased the price of naming rights several times. ”

"It's not just several times, I'm afraid that the advertising of variety shows in the future will be turned upside down. ”

……

Many people in the industry are discussing and discussing, as for Lin Chen's fans, there are some fans who don't think it's a big deal to watch the excitement, and they are all kinds of hi!

Tuhao Crown~ Qi Fa Bo said: "Heheda, the current Teacher Lin is almost the return of the face slap king, I seem to see the situation that Teacher Lin is going to slap his face to the end." ”

Qian Bin: "This time, I support what the local tyrant said, those who say that "I Am a Singer" has no franchise fee, do your faces hurt now?

Long Fenglin: "What I just want to say now is that I don't know about others, CCTV's face is almost swollen by Mr. Lin, saying that "I Am a Singer" does not have any advertising franchisees, isn't this Nima?"

……

Not only did Wei Bo and other big Vs speak one after another, but netizens and some of Lin Chen's die-hard fans are also happy.

"Scattering flowers to celebrate, Mr. Lin really came back with a slap in the face. ”

"Teacher Lin is holding back a big news in the silence of these days. ”

"220 million, the advertising revenue of "I Am a Singer" alone has reached 220 million, is this Nima going crazy?"

"Mr. Lin has always had no limit to slapping his face, and at this time I just want to say that the king of slapping faces is back. ”

"Tremble, Mr. Lin has already turned on the face slapping mode, and is waiting for CCTV to explode. ”

"But "The King of Singers" and "I Am a Singer" may not be able to play together, otherwise this will also be a blockbuster news. ”

"My favorite thing to watch is Mr. Lin's slap in the face, alas, I really miss Mr. Lin's series of slapping frenzy at that time. ”

……

Not everyone recognizes the sky-high advertising fee of "I Am a Singer", and the CCTV host who has always bombarded "I Am a Singer" posted again: "After taking a look at the four sponsors announced at the beginning of "I Am a Singer", they are 'Piaofeng' shampoo, 'Liya mobile phone', 'Dongmai' drink, 'Humm' car, plus the 'white and black' of the 'Longmiao Pharmaceutical' group that has just 100 million naming rights, are you familiar with these five advertisements? Hehe, these 5 advertisers all relied on Lin Chen's previous creative advertisements to become popular, what I want to say is that even if Lin Chen uses his own relationship, he can't hide that "I Am a Singer" is a variety show with only gimmicks, and this show is not an exaggeration to say that it is money. ”

This point of view has been agreed by many people, and music producer Gao Qiao forwarded Weibo and said: ""I Am a Singer" wanted to invite me to be an expert but I refused, I think this column has no sincerity, and this time the advertising fee of "I Am a Singer" is so high that it is suspected of publicity and hype. ”

One after another, people came forward to accuse the column "I Am a Singer" of being insincere, and even Lin Chen could only rely on his popularity to get a franchise fee.

The media naturally seized this opportunity, they have always been afraid of chaos, so they specially interviewed Shen Song, the person in charge of 'Mobile', after all, Lin Chen just helped Mobile shoot a good advertisement, and it stands to reason that Mobile should also invest in one or two.

Facing the media, Shen Song said with a smile: "We really want to cooperate with Mr. Lin, but only in terms of advertising, we 'mobile' have no intention of putting advertising into variety shows for the time being." ”

"But, Mr. Shen, what do you say that you have smashed advertisements in the two programs "Saturday Joy" and "On the Way to Travel"?"

A reporter asked unwillingly.

"Hehe, that's just a small part of the investment. ”

Shen Song also ignored the reporter after saying this, but this was enough for the media.

In the blink of an eye, the major portals have reported with the title of "Mobile thinks that the price of the column "I Am a Singer" is too high to be worth investing", and they are not afraid to make things bigger.

Regardless of whether it is supported or criticized, in short, in the midst of the controversy, the hot search and topic list of "I Am a Singer" are soaring extremely, and this fermentation reached the extreme with the bombardment of 'Jin Debao' herbal tea at night.

Yu Jin, the general manager of human resources and administration of 'Golden Depot' herbal tea, said in front of reporters that Lin Chen is breaking the rules of the industry, and this kind of gratuitous increase in the advertising fee of variety shows will only cause vicious competition.

This view has been strongly supported and protested by many companies.

"I agree with Yu Jin, if "I Am a Singer" is a sincere column, or even a column with ratings breaking 1, then so much advertising money is also a source of reason, but it is obvious that this variety show is almost all kinds of shoddy production, just imagine that even such a column can get high advertising, so what will happen when we want to invest in other advertisements in the future?"

"I think that Lin Chen, the program "I Am a Singer", has made a bad start by using his influence to obtain so much advertising sponsorship fees, and I also implore the regulatory authorities to put an end to this kind of behavior that disrupts the market and continues to publish. ”

……

Many companies bombarded "I Am a Singer" as vicious competition, and some people even think that the high investment of five companies such as "white plus black" and "Liya mobile phone" is simply a brain-dead behavior and a behavior that destroys the market.

In the face of this bombardment, almost "I Am a Singer" is the black sheep that destroys variety shows, but the boss of Teng Q Network TV Station opened his mouth for Lin Chen: "I think there is nothing wrong with the amount of advertising money depending on the quality of the column, but those who say that "I Am a Singer" is rubbish, have you forgotten who made this column? This is produced by Lin Chen, and Lin Chen's production must be a high-quality product, and any price is worth it." ”

Beijing TV also supported Lin Chen!

The Internet is noisy, as for the major newspapers and magazines also reported with headlines the next morning, some people who pay attention to the Internet naturally knew about it yesterday, but those who don't care about the Internet also know it today.

The title of "I Am a Singer" has reached 100 million, and the advertisements of the other four companies have also reached 120 million.

"The title of CCTV's "God of Songs" is only 35 million, and this "I Am a Singer" has directly refreshed the miracle. ”

"Khan, this sky-high advertising fee should not be bad in this column. ”

"But don't they all say that this is a bad show? And these advertising sponsorships are all brought by Lin Chen himself. ”

"Hehe, don't be too naïve, okay, these companies are unprofitable and can't afford to be early, besides, has Mr. Lin failed to produce variety shows?"

"That's right, damn it, Mr. Lin really doesn't stop slapping his face again and again. ”

……

For a while, the streets and alleys of the East China Sea were full of discussions about "I Am a Singer", no matter how much ridicule and bombardment, it can be said that the popularity of "I Am a Singer" can be regarded as hype.

Not only that, but there are many people who think that these TV stations are completely ignorant of good people.

After all, Lin Chen's invisibly raising the naming fee and increasing the advertising sponsorship will also be of great help to their TV station's future variety show advertising bidding.

Tokai TV is going crazy today!

Mr. Lin is so amazing!

This just 100 million advertisement has not been digested yet, and in the blink of an eye, the naming rights of "I Am a Singer" were sold for 100 million.

This, is this Teacher Lin going crazy?

The major executives of Donghai Satellite TV were also shaken!

Today, a meeting was held specifically for "I Am a Singer" to discuss such a large amount of funds.

Han Ming said with a little excitement: "The production of 100 million yuan of "I Am a Singer" can be said to be top-notch, and the delegation of power given to them by our station is also large enough, I think the next 100 million of 'white plus black' should be at the disposal of Taiwan." ”

Another middle-level also said: "Yes, this is a very high performance, I think the total investment of 135 million is enough, why does Lin Chen need so much money?"

"That's right, although we have made all kinds of drastic moves on Donghai Satellite TV in recent years, we are far from other satellite TVs, and this large amount of money is really ...... for us"

"Yes, we must win it, I think we can make appropriate compensation for "I Am a Singer". ”

……

Seeing that other people were like wolves seeing meat, a middle-aged female who was present shook her head and said: "Everyone should know how these five investments came about, besides, the money for 'white plus black' has not arrived, and what kind of person Mr. Lin is, you should know better than me, you are really so ****, I'm afraid you will go straight away, what will happen to the program then? I'm afraid we won't see a penny of advertising money." ”

This sentence made everyone quiet.

Yes, that Lin Chen is not a master who is easy to get along with, nor is he a master who is willing to suffer!

Huang Yang also said on the side: "This matter can be discussed with Mr. Lin, but it must not be forced, I think that now the attention of "I Am a Singer" is so strong, we should do our best to do a good job in this program, as Mr. Lin said at the beginning, make it a palace-level program." ”

In the end, the director made a decision, and just did it!

"Lao Huang, you tell Mr. Lin that any resources in the station will be at the disposal of Mr. Lin, and we will fully support whatever he asks, I only have one request, I hope that the premiere of this program will break 1."

The number one is so categorical, and one sentence can be regarded as setting the tone for "I Am a Singer".

The full support of the station makes the members of the "I Am a Singer" column group full of enthusiasm one by one, and the personnel are also growing rapidly.

The construction of the 1,300-square-meter studio is almost complete, and all the equipment is in place, including lighting, camera, costumes, and bands.

The work efficiency can be said to be very high!

But at this time, many people don't know who the singers are in the competition?

Li Shuai was directing everyone to do things in the studio, and someone asked: "Li Shuai, which singers are participating in the competition this time? With such strong equipment and speakers, can you really invite some superstars?"

Li Shuai smiled bitterly: "Actually, I don't know at all. ”

"What? You don't know?"

"Rub, you're the assistant director, wouldn't you know?"

……

Some people didn't believe it at all, but Li Shuai said helplessly: "Don't talk about me, you ask Director Feng to see if he knows?"

Feng Yu also said with a smile: "That's right, except for Teacher Lin now, we don't know at all." ”

"Secrecy has reached this level. ”

"Maybe there will be a superstar!"

……

When everyone in the studio was busy, Lin Chen had already come to the treasure island.

"Hehe, Mr. Lin, you don't want to invite me to participate in "I Am a Singer". ”

Facing Lin Chen, Fang Shan said with a smile.

"You're right. ”

Lin Chen nodded and said.

"What? You really invited me to "I Am a Singer"?"

Fang Shan was originally just a joke, but he didn't expect that Lin Chen really wanted to invite him.

Lin Chen said seriously: "Brother Fang, I invited you, but not to sing, but to make a cameo arrangement as an expert consultant." ”

"Mr. Lin, how are you going to play this show?"

Fang Shan also watched the news, he didn't think that Lin Chen would be able to invite some famous singers to come, this is also the fixed thinking of many people.

Lin Chen chuckled and said, "Brother Fang, I'll just tell you one thing, the queen of heaven has already agreed to come to the competition." ”

"What ????"

It took Fang Shan a few minutes to digest the news, and at this time he barely hesitated: "Yes, don't say anything, I'll participate, besides, what do you say let me do you a favor?"

"I need you to help me find someone. ”

Lin Chen looked at Fang Shan and said, "This person, I hope he can participate in "I Am a Singer"!"

"Huh, who?"

Fang Shan Yileng. (To be continued.) )