Chapter 363: Much Worse

00

People who are surrounded by the front and back are often more privacy-conscious than ordinary people, and the humanized design of luxury cars is mostly for the wealthy.

Now Jia Xue and Xiang Hanchen are sitting in the car, as if they are in a world of two people who are isolated from everything.

Xiang Hanchen stretched out his hand to hug Jiaxue, and wanted to send the kiss to the beauty's lips, and asked very disappointedly: "The homework is done"

Jia Xue had a bitter face: "How do I feel like I'm kissing my teacher"

Xiang Hanchen smiled evilly: "Am I not your tutor, I want this feeling"

Ever since that day, Jia Xue danced in a rabbit costume, he always liked to have something bad.

Jia Xue tossed and turned, and at the same time sold cuteness pitifully: "Teacher, it's really hard to write." ”

If her grades were as good as in her previous life, what kind of tutor would she need?

Sad, everyone is reborn like they have a computer on their heads, and as long as the things they have seen before are stored, it's OK to search directly when needed, but she is sad that she can't even get the results of the previous life.

It's like an ordinary adult who has been out of school for several years and picks up a book again, and he doesn't even open a rebirth plug-in

The more Jia Xue thought about it, the more depressed she became: Is it because she has a bad brain?

Xiang Hanchen felt her emotions, let go of her, and asked softly, "What's wrong?"

Jia Xue sighed and said, "I used to have good grades. ”

This Xiang Hanchen has heard that she used to take classes in key high schools, and she was the top among the top students, but unfortunately when she arrived at Qingyun Academy, her performance was mediocre.

However, it is no wonder that Xiang Hanchen comforted: "A person's energy is always limited, in the past, you were focused on studying, but now your attention is too distracted." ”

Jia Xue tilted her head and thought: "Is that so?"

Xiang Hanchen smiled: "That's also something that can't be helped." You're smart, you just don't have enough time to study. ”

Although she would ask him questions, she was able to do it even after so many classes, which was already outstanding.

Jia Xue patted her head and said, "I thought I had a fever that burned out my brain." ”

--She was thinking about whether to use this as a reason for her sudden deterioration in grades, but she didn't expect that in the eyes of outsiders, there was already a reasonable explanation.

It's no wonder that her father didn't pay much attention to her studies, it turned out that her achievements in other aspects were enough to cover up the shortcomings of her academic performance that suddenly became average.

Xiang Hanchen was simply amused by her reason: "Why do you think so?"

The car had stopped while talking, and Xiang Hanchen took Jiaxue's hand and entered the restaurant.

Western restaurant is a romantic atmosphere, in fact, no matter how famous the chef, the dishes are difficult to compare with Chinese food, especially for Chinese like Jiaxue, she has long been accustomed to Chinese cooking methods to make food, the taste is heavier than the magic capital, Western food for her taste is the same light.

Xiang Hanchen also saw that she was not very interested in these, and asked with a smile: "I won't take you out to eat Western food next time." ”

Jia Xue said unceremoniously: "If you want to talk about food, it's still me who is in China, next time you take me to eat hot pot."

Jia Xue loves hot pot, especially the spicy ones, and the feeling that the sweat on the scalp is getting out little by little after eating, which is the most refreshing

Xiang Hanchen thought for a while: "Okay, I have to come up with a suitable place." ”

&nb

Tips: Please pay attention to the rest of your eyes when reading for a long time. 00 Recommended Reading:

sp; Jia Xue pouted: "Your identity as the eldest young master of the Xiang family has been restored, and all the supporting facilities have been exquisite."

Xiang Hanchen was speechless: "Why do you think so?"

Jia Xue stuck out her tongue: "Actually, I understand." ”

The main reason is that Xiang's mother was frightened and restricted Xiang Hanchen's activities, and now there are not many noisy places, and people are staring at him to prevent him from going.

If you want to be free again, you have to go to your mother's psychological shadow no matter what.

There were endless topics between lovers, and the two chatted while eating, and after a while, they talked about Shui Zhimei's attitude before going out just now.

Xiang Hanchen was also happy for a while when he heard that Jiaxue made Shui Zhi's eyebrows angry, but he still quickly grasped the point of the question: "Regarding selling the house, do you have any plans?"

Jia Xue really has: "I plan to ask celebrities to endorse." ”

Celebrity endorsement real estate is still relatively advanced now, but before Jiaxue's rebirth, it was nothing new.

No matter how popular it is in the future, it will also surprise Xiang Hanchen at this moment: "Endorsement - this, the building is only a one-time sale, and it is not a product that is produced in unlimited quantities." ”

Jia Xue smiled: "As long as the profit is created enough, it's not the same"

The project investment in this square is measured in 100 million yuan, and it is not so much that the celebrity endorsement fee cannot be paid.

Xiang Hanchen still couldn't accept it for a while: "It's not all about endorsement fees, but -- how to say it, celebrity endorsement, what role do you want to play?"

Like a celebrity, you may prefer to drink the drinks he endorses, eat the snacks he endorses, or wear the clothes brands he endorses, use cosmetics or something, after all, these are consumables for consumers, and there are many choices, which can be changed at any time.

But the building is different, who would like a star, like to buy the house he endorses, involving such a large piece of real estate, to empty out the people's half of their life savings, how can they buy it on impulse

It is impossible to buy real estate in order to like a star, which is something that only rich star chasers will do, and the target group is too narrow

Jia Xue explained with a smile: "Since it is the image spokesperson, the natural role is to enhance the brand image, the most important thing in Victory Square is not the attached high-rise residences, but commercial real estate, I said, to build Victory Square into a young and fashionable urban complex, it is natural to find an image spokesperson who meets the positioning, improve the light rate, and let our publicity have twice the result with half the effort." ”

Commercial real estate is generally used for investment, and it is very important for developers to have the confidence to future owners that they can make this property into a future commercial center.

The topography here is already one of the best in city A, plus it is a key project in the city, if the developer who wins the bid is very large, coupled with the star effect, the publicity should be very fast.

Xiang Hanchen listened to Jiaxue's opinion, and couldn't help but admire: "I don't dare to think that ordinary people dare to think, you are as amazing as when you won this bid, I think this idea is really good now." ”

Looking for an image spokesperson who is famous enough and has the right price to pull up the star effect, in the A market where celebrities are not so diligent in getting involved, it will inevitably cause a certain sensation.

In many cases, there is no need to be afraid of too high grade, the higher the grade, the more it can attract high-end consumers.

Just like opening a supermarket, the same variety of products is either cheap and suitable, or high-grade and well-equipped, the former takes care of the vast number of people who want to save money, and the latter attracts young and fashionable, special people who give gifts during the holidays.

In short, before a product comes out, it must be positioned well, and it is easy to position it accurately

Tips: Please pay attention to the rest of your eyes when reading for a long time. 00 Recommended Reading:

Earn money.

Jiaxue's current positioning of Victory Square is very far-sighted.

Introducing some high-end and ultra-high-end things from first-tier cities into provincial capitals like City A is bound to lead the trend of City A.

Xiang Hanchen asked: "Spokesperson, do you have a goal?"

Jia Xue was annoyed: "That's it, I didn't think about it." ”

She is not familiar with celebrities at all

In her previous life, she was a dirt bun, and she was basically a marginal figure chasing stars, how could she understand the positioning of various stars, so as to screen out people who are suitable for endorsement in Victory Square

And in this life, she is so busy that she doesn't even know Xiao Xuan, and what qualifications do she have to talk about stars

Otherwise, she went to inquire with her friends

But the direction of star-chasing of these daughters is not similar to that of ordinary people

--Wait, Xiao Xuan, Xiao Xuan seems to be a good choice.

But I still don't know how much he's worth.

Jia Xue said distressedly: "Otherwise, I should find a good sales team first, and let them plan for me and contact celebrities." ”

Xiang Hanchen thought for a while: "I'll help you think about it." ”

There are many industries under Xiangjia, and there are not a few brands, they still have contact with many celebrities, and celebrity endorsements are no strangers.

Then, as long as you ask the person in charge of brand promotion, you will get more professional advice about the Victory Square project.

Jia Xue naturally wouldn't be polite to him: "Okay"

She didn't understand this, and it was a good thing to ask Hanchen to help with ideas.

Xiang Hanchen's efficiency was very fast, and he put a document in front of Jiaxue in two days.

The suggestions given by the chief of the brand promotion department of a clean company with the largest brand value of Xiangjia were refined into three plans, and candidates with different prices were recommended respectively.

Jia Xue is only interested in names, as for the analysis, she won't look closely, anyway, I believe that the analyst Xiang Hanchen found for her must be very professional.

The three options are based on sensational, economic, and long-term considerations.

Jia Xue first looked at the sensational plan, the first choice was Xiao Xuan, a popular student nowadays, whether it is appearance, temperament, or fame, it is enough to cause a sensation in City A.

But the value is not high, although it is a new star who has just debuted, and because it is hot now and his career is on the rise, he needs nearly an eight-figure endorsement fee.

Jia Xue weighed the price in her heart, she really had to grit her teeth with so much money.

So I looked at the second candidate, this person's image is very similar to Xiao Xuan, and he is also an idol star, but he is not as popular as Xiao Xuan, his name is Hu Yixiao.

The third candidate, Jia Xue, hadn't even heard of his works, so she passed it directly.

So he came up with an economical plan, which chose stars with good appearance and temperament and good reputation, but they were all slightly suspected of being too angry, and their careers were already in a period of decline.

Jia Xue thinks that this omen is too bad, so why should it be on the rise.

The long-term plan also gives three candidates, this time they are all evergreen levels in the entertainment industry, whether they have been popular or not, but they have been developing steadily, and there is a momentum to continue like this in the future.

Jiaxue has decided to negotiate the preferred stars of the sensational and long-term plans together to talk about who is who.

00