Chapter 159: The Crisis Comes
At the end of 2o11, whether it was various steel mills or trade, or Chen Shu Rongwei Investment and Sanrong Iron and Steel, Chen Shu received a lot of dividends, so that Chen Shu's capital accumulation reached a new height.
But everyone has to admit the changes in the market, especially the billet turned out to be 453o on August 1, 2o11, and fell all the way to 372o on January 22.
However, the situation did not stop there, and even fell all the way to 269o in September 2o12, directly flattening the lowest price record of billets in 2oo8.
On January 18, 2o14, the workshop directors and directors of all branches of the group all arrived in the conference room of the group, and none of the people who came to participate in the meeting were not nervous, because everyone knew that this year was not good.
Every time the director comes back, at most he will hold a meeting with the leaders of each branch, and there is never a time when the leaders of each department are called together for a meeting.
"I think you have already got the results of this year, many people come to work every day, and they live like this day by day, I am afraid that the final result is that they have lost money after working for a year. ”
"Some people in the company have questioned the company's operation and the results of the company's operation, why? Because they have equity in their hands, they think that the company will not lose money, so it is impossible for them to get dividends, and even the equity has depreciated. ”
"Today I will tell you that we are good in 2o13, and our Rongwei Steel can be said to be on the verge of loss, but some people have retreated from such a problem. I don't see any determination on your part with the company, I only see the joy of you sucking blood on the company. ”
"Mr. Liu, tell you about the situation in Sanjiang, so that everyone knows what kind of life we live. Chen Shu said that everyone here knows that Liu Chunyu also has his own factory, that is, Hebei Sanjiang and Sanrong Iron and Steel.
Since Chen Shu asked him to introduce the situation of Sanjiang by name, it is obvious that he asked him to compare Sanjiang in Hebei with Rongwei Dingsheng Steel and Rongwei Iron and Steel.
"Our Rongwei is already very good, and we have only lost more than 200 million yuan this year, which is really nothing for a company as big as ours. ”
"How much production capacity my Sanjiang has is not comparable with our Rongwei Dingsheng at all, but it has lost less than 300 million in 2o13. Mr. Chen reminded everyone that the risk is not a day or two, and now the entire industry is in a recession, what can we do. ”
"As for those who talk about equity, I think you are doing very well, hurry up and find Mr. Chen to withdraw his shares, and get out of here as soon as possible. ”
"Don't say that I, Liu Chunyu, speak ugly, what's the difference between you and scolding your mother when you're full? In the past few years, when the market is good, the dividends are less than your penny? The dividends you get now are two or three times the capital you have invested in, and now you are embarrassed to withdraw your shares with a shy face, and you want to complain that the company's operation is unfavorable, and your conscience is enough?"
Liu Chunyu's words became more and more angry, and what he said became more and more ugly, and Chen Shu hurriedly stopped him.
"I can't say how chilling it is for me to say that these people in our company who are planning to withdraw their shares make me very disappointed. A few years ago, because of some small problems, a group of people pushed off the equity, and then I was asked many times to buy new shares, but I never agreed. Now there are people who want to withdraw their shares, yes, I Chen Shu will still take all the shares and take back all the shares that have been released. ”
"The moment you give up sharing hardships with the company, it is equivalent to giving up the possibility of happiness with the company in the future. Now I will tell you clearly that the difficult times have only just begun. If any of you want to withdraw your shares, please do it as soon as possible, otherwise you will not regret it when you withdraw your shares in the future. ”
"This is not only to you, but also to all the employees of the company, and after I go back, I will spread my words, even if you are in office for a day, you must fulfill your responsibilities. Except for the responsibilities of each branch, everyone else will break up and go to my office. After speaking, Chen Shu also got up and left the conference room.
However, Zhang Qiang, Liu Chunyu and Chen Shirong did not leave, Su Zhenhua and the village representative did not stay, and when they arrived at Chen Shu's office, they were no longer so restrained and began to boil water and make tea.
"Chen Shu, what do you have to do to greet everyone? can you talk about it now?" Liu Chunyu said.
"It's nothing, I haven't interfered in the company's affairs for so long, so I'm just coming back to ask, I use extraordinary means in extraordinary times, so I have to come back to take a look, I'm worried that if the factory loses money, I will really become the commander of the light pole." Chen Shu joked.
"you, just your means, how can you lose money, not to mention that you still have so many branches to share, it's impossible. Liu Chunyu said.
"Okay, I'm not kidding, I'll deal with our branch first, and then we'll talk about our business. Mr. Huo and Mr. Han, you have also practiced for several years, and after you go back, you must control the time node of procurement for me, and this time the grim moment is really coming. ”
"It turns out that you can make mistakes in market analysis and judgment, but now you must not make mistakes, otherwise it will be a catastrophe. Don't expect too much from the market, and the price may leak to the bottom or even set a record that has never been set before. ”
This sentence is also applicable to all of your branches, don't expect too much, don't think that the price is a short-term adjustment, think that the price may rise! I tell you clearly, impossible! There is not much reason for this, from the day of the iron ore futures listing, it means the end of the era of iron ore profiteering, and it also means that the cost of steel is transparent. ”
"In the future, if we factories want to survive, we can only find profits from our own processes, instead of controlling prices to make money. Go back and control the inventory and procurement, this is our foundation, you all go!" Just said a few words, and a few people left, leaving Chen Shu, Zhang Qiang, Chen Shirong and Liu Chunyu.
"Zhang Qiang, Brother Liu, do you two feel anything?" asked Chen Shu.
"What do you feel?" the two asked inexplicably, not understanding what Chen Shu was asking.
"2o13 is just a sprout, 2o14 and 2o15 may be the highlight, Zhang Qiang, your iron ore business is better not to make a big inventory, I feel that futures will toss you to death, of course I just suggest. You have to be better than me and Liu Chunyu in this part of steel rolling, we are big ships and can't turn around. ”
"Although the price began to fall quickly in 2o13, the result was much worse than I expected, so everyone should not have hope, and they can only practice their own internal skills. Chen Shu said.
"What do you mean? Why do I feel as if I haven't explained it? Are you any news again?" asked Liu Chunyu a little anxiously.
This time, Chen Shu didn't hang his appetite anymore, and really planned to tell the truth.
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