Chapter 414: Unscientific Pricing
"In terms of price, I plan to sell 500,000 units. ”
"Only 500,000?"
Everyone was a little surprised, if only 500,000 units were sold, because the sales volume would increase, the time to recover the cost may remain the same, but the profit can be much lower.
After all, there are still a lot of local tyrants. If you sell a few million units, someone will buy them. It's not too late to make these people's money first, and then slowly reduce the price.
According to everyone's conjecture, with Changshan's style, the wholesale price of automobile bumper overseas may not be lower than 2 million. The agent adds a little more price, and the price of one unit should be between two and a half million and three million.
Unexpectedly, Changshan's pricing was only a fraction.
"Uncle Chang, this is not like your style of a Chinese vampire or a Chinese racist. Duan Kang couldn't help but joke.
In China, Changshan is recognized as a patriotic old and young man, and is even regarded as a spiritual leader by angry youth. But overseas, under An Lingshan's suggestion, although a boycott and anti-monopoly can be avoided, eye fatigue massagers and vision correctors are still selling well, but they can't change the fact that his reputation is infamous.
The unified price of 500,000 units in Huaxia and overseas markets is not scientific.
Some Chinese enterprises like to sell their products at a higher price in China and at a lower price abroad. But the Changshan Group is different, it is the other way around, and it is extremely extreme.
Taking the eye fatigue massager as an example, the cost has been reduced to more than 800 yuan. Therefore, the price in the domestic market is also 800 yuan per unit. Up to now, the total sales volume of eye fatigue massagers in the domestic market has reached more than 100 million units, and it is not far from the popularity of Changshan to every household.
On the other hand, in the overseas market, the wholesale price of Changshan Group to overseas agents is still 35,000 units. Even if he followed An Lingshan's advice and appropriately came up with a lot of preferential activities, the wholesale price was reduced by two or three thousand units at most.
The domestic sale price is 800 yuan, and the wholesale price in the overseas market alone has reached more than 30,000 units, although the price has been reduced a lot, but it is also 40,000 to 60,000 units, and the price difference is as high as dozens of times.
If this is not the case, Changshan's reputation in overseas markets will not be bad to that extent.
In many countries, racial discrimination is a very serious and egregious matter. Don't look at the hot sales of Changshan Group's products in overseas markets, Changshan, the chairman, if you want to go abroad for a trip or a trip, if you don't need to use other means, it is difficult to get visas for nearly half of the countries.
If each country selects the most disgusting foreigner, Changshan may not be able to rank first, but it will definitely be on the list in all countries.
Chang Shan smiled awkwardly, he didn't want to do this!
has been honest all his life, and he has never had the life of being bullied, and he is also very aggrieved when he mixes up with the title of an internationally renowned vampire and racist.
But the cost of R&D is so high, if you don't sell it at a high price, how can you have the money to invest in huge R&D.
Selling at cost price in China, that is, whether he has money or not, and it has nothing to do with foreign markets.
It is a pity that it is one of the traditional shortcomings of the Chinese people that they do not suffer from inequality. These foreigners actually have this problem......
On the side, Liao Qiuhong recalled the research report jointly given to her by the sales department and the production department, and explained: "The main thing is that with the existing technical reserves, there is no way to reduce the cost of automobile anti-collision devices in two or three years." As for the production plant, preparations began as early as last year, and it can be put into production at any time. Once it is put into production, the selling price is too high, and although the profit is high, there are not many orders, which is difficult to support the continuous operation of the factory in two or three years, which is not conducive to future expansion and training of workers. ”
After a pause, Liao Qiuhong continued: "In addition, we plan to hold a 'Changshan Group Product Launch Conference' just like the last time Xuexingsheng held the 'Butterfly Summit'. ”
"If you have a new product coming out, don't you all hold a product launch conference?" Li Feng was puzzled.
Liao Qiuhong shook her head: "That's all small-scale, please ask a few media to find a hotel lobby and get it done." We plan to do a large-scale project this time, and if there are any important products in the future, we will do the same. ”
"How big?" Yang Xixi was overjoyed, she liked to join in the fun the most. Cangnan City is good at everything, but there is no big excitement to see.
"There is no limit to the number of people and all media and individuals from all over the world can participate. The event is scheduled for a month later and lasts from 9 a.m. to 5 p.m. Liao Qiuhong said.
Duan Kang was puzzled: "You just have a car bumper, which can last for a day?"
Liao Qiuhong said with a smile: "We plan to invite some international stars, magicians, and circuses to perform, and strive to make this product launch become the focus of global attention, so that car bumpers can spread all over the world in a short period of time." ”
"It seems that there are capable people in your group!"
Li Feng was surprised, Chang Shan and his wife were not Lu Xingsheng, they were used to being thrifty. Moreover, the style is old-fashioned, and I think that any product should rely on quality to speak, and the publicity cost can be saved, and the money saved can be invested in improving product quality. As long as the word of mouth goes up, you don't need to publicize it.
It would be wishful thinking to convince the couple to spend hundreds of millions of dollars to hold a product launch conference, without coming up with a feasibility analysis report of tens of thousands of words to prove that the money was well spent.
Chang Shan said excitedly: "At the beginning of the year, there was a new vice president in the sales department, who was really capable and put forward a lot of valuable suggestions. The price of 500,000 yuan was researched by the production department led by him, and this product launch conference was also proposed by him. We plan to examine the effect of the product launch to see if it is really as good as his research report says, and if so, we will directly promote him to the vice president of the group. ”
Li Feng couldn't help nodding, Changshan Group is developing too fast, and the biggest flaw is that the foundation is insufficient, and there are too few capable people.
In fact, Lu Xingsheng's Diesheng Investment Company and An Lingshan's Dumping Snow Company also have this problem. It's just that Lu Xingsheng and An Lingshan themselves are extraordinary, and they can effectively make up for this shortcoming. This is also the main reason why Changshan Group often has some strange drawbacks and troubles, but Diesheng Investment Company and Dumping Snow Company rarely have such problems.
However, Changshan Group is a large company after all, and the salary is also high, so it is easy to attract talents. After a long time, the background will slowly rise. No matter how bad it is, there will be no more jokes such as changing the order and managing chaos.
The biggest joke that Changshan Group once made was that some employees didn't go to work for more than half a year, and no one knew about it. For this reason, Changshan Group's attendance system was once praised by netizens as the most humanized attendance system in history. The employee's immediate boss also became famous in one fell swoop.
Liao Qiuhong looked at Chu Shengnan: "Shengnan, in terms of venues, I'm afraid I have to borrow your football field." ”
"No problem. Chu Shengnan agreed.
Everyone chatted while eating, and after lunch, Li Feng and the three handed over the car keys to Chang Shan.
Chang Shan went to arrange the installation of car anti-collisions, and Liao Qiuhong stayed behind to make up a table of mahjong.
By the evening, the car had already arrived. As Chang Shan said, there is no change from the outside.
In fact, the car of Li Feng and the three of them is no longer afraid of any impact. Even bullets can withstand it.
Of course, the automobile anti-collision device that Changshan Group is preparing for mass production is more suitable for resisting the impact of a relatively large contact surface. The car bumper installed on the three-person car is specially made, and the strength of each layer of barrier is much higher than that of ordinary car bumper, and the cost has also increased exponentially.