Chapter 494: There Are Far More Difficulties Than Imagined (1)
"Who did you listen to?" Ding Li asked with a smile as he turned to the speaker.
"Boss Ding, don't care who we listen to, we just want to ask you if there is such a thing. The one who seemed to be the leader of the four asked first.
"If I say no, you will not believe it, and if I say yes, you may not believe it. After speaking, Ding Li kicked the ball directly to Niuniu, "You explain it to them." ”
As the daughter of the front desk manager, Niu Niu's words, the four employee representatives still believed it, so after some remarks, these employee representatives left the conference room one after another.
I'm afraid Ding Li didn't expect that he comforted everyone with his front foot, and he encountered greater trouble with his back foot, more trouble than the employee's petition.
That trouble is the budget.
Financial budgets for new shows.
Originally, the bottom line of Ding Li's budget was 100 million Huaxia coins, almost more than 10 million US dollars.
As a result, the financial manager of Dongshen TV Station gave Ding Li a slap in the face, and his words were like a basin of cold water, instantly extinguishing the burning fire in Ding Li's heart.
This guy shouted bitterly towards Ding Li, "Director Ding, the funding of our TV station has always been handled by me, because the ratings of the program are too low, so no big company is willing to name it, so the station has been operating dismally, and now I ...... it." ”
"Manager Liu, tell me the truth, once the food program is established, how much money can the station allocated?" Ding Li didn't want to listen to Manager Liu's complaint here, so he interrupted the other party and asked bluntly.
"That's about the number. Manager Liu raised two fingers and said, "Two million at most, this is still moved from somewhere else." ”
Two million dollars.
How should this Nima be filmed?
Ding Li burst into tears and was completely overwhelmed!
With two million US dollars, it is simply impossible to shoot the food show that Ding Li expected.
This bit of money.
Not to mention the whole food show, I'm afraid I won't be able to shoot even three episodes!
Damn.
What to do?
What to do?
Where are you going to find some money?
It's best to have a title sponsor come to your door and you're good to go.
As everyone knows.
A documentary doesn't cost much money, and documentaries in the conventional mode are not like those variety shows, they don't need a lot of money to publicize, nor do they need huge franchise fees to invite big-name stars to help, and even the host of his M can not have it, not to mention some stage production, special effects production, etc.
All of the above things are not available here in the documentary, they just need to order the regular configuration.
To put it bluntly, it's the director, cameraman, reporter and editor, plus a few dubbed actors.
Therefore, in the eyes of the financial manager, the production cost of a food documentary should not exceed one million US dollars.
Just now I quoted the price of two million US dollars in one go, but it was for Ding Li to be his boss, so he doubled the production fee, but Ding Li was still a little dissatisfied.
Two million dollars can indeed make a food documentary, but that's a regular food documentary.
But the problem now is that Ding Li is not going to make an ordinary food documentary.
How to say that?
It's not the kind of documentary that ends in two episodes as they understand, let alone the kind of documentary that follows the flow of people, walks around the place, and records it for a few days, but a brand-new super food documentary that can cross the world and attract the attention of countless foodies.
Therefore, two million dollars is not enough.
Money.
Money.
Money.
In this regard, Ding Li had to put the way to save money by cutting the show on the agenda.
In an office that belongs to him, Ding Li is listening to the work report of an employee, who is reporting nothing else, but the ratings of the programs currently being broadcast by Dongshen TV.
"Director Ding, this week, the ratings of our TV station "Trans America" program are 0.014%. ”
Ding Li frowned.
"The national rating of the program "Re-Walk West" is 0.018%. The employee didn't seem to see Ding Li frowning, and continued to report.
Ding Li's brows furrowed even more.
"Visiting the Secrets of the Past" has a rating of 0.021%. ”
The pimple on Ding Li's brows became more and more wrinkled, and it became more and more obvious.
"The sports program "The Secret of the Champion" has a rating of 0.092%, the talent show "I'm a Big Star" has a rating of 0.099%, and the children's program "I'm a Genius Baby" has a rating of ....... With the employee's report, the pimple on Ding Li's head became more and more serious, and at the same time, his heart became colder and colder, and the more he listened, the more he sighed.
I day.
This rating, it's miserable!
No, it's so miserable!
No matter what the program, there is no one with a rating of 0.0 or 0, and there is not even a program with a rating of 0.1.
Is this also called ratings?
This is the current situation of Dongshen TV?
This is the prospect of Chinese television?
It's too low.
It's too low.
What is the concept of 0.00 ratings?
For the most ordinary TV program, whether it is a variety show, a talk show, or a TV show, the ratings are all a fraction!
Compared with the programs planned by Ding Li in Huaxia, the ratings of these programs on Dongshen TV are almost the same, almost zero!
This is inhumane misery!
It's a miserable thing that can't be looked at directly!
Ding Li really couldn't cry or laugh.
He suddenly found that he had joined Dongshen TV, as if he had made a mistake, as if he had fallen into a deep quagmire, and he could not advance or retreat.
M's.
Knowing this, Lao Tzu would not have been in charge of Dongshen TV with a hot head.
"Come on, Dad" has a rating of 0.015% and "I Am a Dancer" has a rating of 0.012% ....... ”
Suddenly, Ding Li was awakened by the words of the reporting employee.
I'll go.
Dongshen TV has not yet reached the lowest, and there is a program with an audience rating of 0.21%.
The name of this show is "Hundred Miscellaneous Conversations".
"Hundred Miscellaneous Conversations" is the only program on Dongshen TV with an audience rating of more than 0.2%, and it is also the trump card of Dongshen TV, but Ding Li, who learned about it later, frowned again.
is different from last time, he frowned this time because of the nature of the "Hundred Schools of Miscellaneous" program, although the name of "Hundred Miscellaneous Talks" is called Miscellaneous, but in fact it is a special show for playing side balls, with the peachy news of various celebrities as the main body of the interview and preaching program, during which there are some meat jokes from time to time, and even because the content is too explicit, it has received a summons from the court.
Is there really a need for such a show?
A big question mark appeared in front of Ding Li, and then he picked up the pen and slowly wrote the name of "Hundred Miscellaneous Conversations" on the blank paper in front of him that was about to cut off the show.
Due to the rumors that Taiwan was going to cut some programs with bad ratings a few days ago, the entire Dongshen TV station was panicked, and everyone was looking at this matter with a nervous mood, and at the same time silently prayed in their hearts, hoping that they or the programs they hosted would not be on the list of Ding Li's cut programs.
Of course, among these people, there is one person who is not worried, and this person is Liu Feng, the host of "Hundred Miscellaneous Conversations".