Regarding the development of Tesco, Bai Ningyuan is most concerned about now.

Although when preparing the Tesco project before, Bai Ningyuan had already prepared for the worst, even if the project was not successful, at most it would lose some money, but who really went to failure.

What's more, the Tesco project is also related to the weak link of e-commerce in Bai Ningyuan's business empire.

This point, from Bai Ningyuan's placement of the Tesco project on the Lexin platform, and Zhang Yan personally responsible for it, it is enough to see how much he attaches importance to this project.

"Until now, Tesco's development has been in a steady upward process. ”

Under Bai Ningyuan's gaze, Zhang Yan first used a sentence to make a simple summary of Tesco's performance during this time, which can be regarded as setting the tone for this matter.

Hearing Zhang Yan's words, Bai Ningyuan felt like he had taken a reassuring pill, and his hanging heart also fell, and he could listen to the report brought by Zhang Yan with a calm mind.

"First of all, during the Spring Festival, Tesco's order volume increased by 753% compared with before!" Zhang Yan first shook out a surprising number.

After hearing this number, everyone at the scene almost couldn't help but gasp.

There is actually a 7.5-fold increase, which is indeed a rather jaw-dropping number, and it is not an exaggeration to describe it as soaring on a rocket.

"Of course, there are many reasons for this number, one is that our biggest competitor Taobao Bei entered a state of closure during the Spring Festival, and logistics also stopped working, and our sellers are basically individual sellers, coupled with our official mall and Lejie Express's commitment not to close during the Spring Festival, so that Tesco has almost become the only e-commerce company that continues to serve during the Spring Festival, so in the case that consumers have no other choice, it is not an incomprehensible thing that the number of orders has soared, and secondly, in these orders, there is still an element of brushing in it, and the share is not smallHowever, it is certain that even if those false orders are removed, the current growth of Tesco is still considerable, completely beyond our previous expectations, it can be said that this time Tesco launched the 'Spring Festival does not close, mobile phone shopping at will' activity has achieved considerable results, very successful. Zhang Yan looked at some of the data on the Lopad in front of him and introduced it to Bai Ningyuan.

As Zhang Yan said, during the Spring Festival this year, Tesco's transaction volume can be said to be quite good, because the time and place are right and people are on Tesco's side, so the effect of this Spring Festival non-closing activity is so surprisingly good.

Of course, such an effect is estimated to be only this once.

After all, those other merchants are not blind, this time Tesco is such a popular activity, such as Taobao Bei and other merchants must also be able to see in their eyes, after discovering this business opportunity, how can they allow Tesco to be monopolized, so it is certain that in the coming year, they will also follow up.

However, compared with Tesco, which has its own logistics, e-commerce companies like Jingdong and Su Ningyigou that cooperate with Lejie are good to say, because Lejie does not close, their business can continue as usual, as for e-commerce companies like Taobao Bei, which completely rely on third-party logistics companies, whether they can continue to operate during the Spring Festival depends on the meaning of those logistics companies, of course, merchants also occupy a considerable factor in it.

But in any case, this year's event, so that Tesco made a name for itself, originally because of Tesco's high-profile entry into the field of e-commerce, to dig the corner of Taobao shell, under the boiling public opinion, has successfully attracted attention, and now, after experiencing this event, more users remember it, but also because of the good shopping experience, and have a better impression of it.

This activity has played a very important role in the rise of Tesco.

"Here, I want to talk about the information of the official shopping mall, because the official shopping mall is completely purchased by ourselves, operated by ourselves, so in this, there is absolutely no phenomenon of brushing, the accuracy of the data can be said to be 100%, under the protection of our strong logistics, this year, out of the purchase needs and preferences of overseas products, so that many users have chosen to purchase in our Tesco official mall, according to statistics, during the entire Spring Festival, the turnover of Tesco shopping malls exceeded 100 million Chinese dollars. When Zhang Yan said this data, there was an irrepressible look of joy in his voice.

Tesco Mall is a project that Tesco focuses on building, in order to provide users with high-quality and low-cost products through third-party sellers, through Tesco's official procurement official guarantee, to provide customers with bulk or 100% imported products from the country of origin, more of a product to build a reputation, so in Tesco shopping malls, Tesco can be said to have made a lot of efforts.

Now, hearing the achievements during the Spring Festival, it means that the current Tesco mall has initially won the trust and recognition of users, and has begun to really enter the lives of some users.

The most important step in Tesco's progress has been taken.

"In the sales volume of Tesco Mall, the top three sales are baby products, cosmetics and food, which are basically closely related to the user's daily life, and they are also the most cautious type of user when purchasing, they can choose Tesco Mall, which is enough to show that they still believe in our products and commitments, and their belief in us is also the best foundation for our future development. Zhang Yan said to Bai Ningyuan with a smile.

That's right, you know, now Tesco as a whole has only been online for more than a month, and it is still facing the pressure of Taobao Bei, in this case, Tesco Mall can still achieve such results, which is enough to show that users still maintain a trusting attitude towards Tesco's signboard.

As long as Tesco can maintain this trust, then Tesco's development and growth are just around the corner.

Originally, Taobao Bei was able to make a fortune, relying on the sale of supplies closely related to people's clothing, food, housing and transportation, after all, people use more products, which means a broader market, and the impact will be greater.

"In all the import industries, B2C business has occupied more and more share, is showing a trend of rapid development, if we can be the first to establish a reputation in this wave of development, then for the future of global economic integration in the environment, occupy an absolute dominant position. Bai Ningyuan thought about it and said to Zhang Yan, judging from the relaxed look on his face at this time, after listening to the data reported by Zhang Yan, he can be said to be very satisfied with Tesco's performance during this time, especially Tesco Mall, the efforts made in the early stage of the intense preparatory work were finally not in vain.

With the closer and closer ties between China and the world economy, as well as the rapid development of the logistics industry, the connection between the Chinese people and the rest of the world has become closer.

If you make Tesco Mall bigger in advance and make Tesco Mall deeply rooted in the hearts of the people, you will be able to get more of a share of this market with huge potential.

"Tesco Mall's TV advertisement, will be on CCTV advertising in the last two days, by the way, it will be Valentine's Day soon, and will also take advantage of the holiday effect of Valentine's Day to launch a new activity again, and gather all the good goods from around the world for a wave of promotion, so that more Chinese couples can easily buy goods from all over the world, so that their Valentine's Day gifts will become more compelling!" Zhang Yan said to Bai Ningyuan with a smile.

Hearing Zhang Yan's words, Bai Ningyuan's face also showed a knowing smile, the previous "Spring Festival does not close" activity has achieved unexpected success, and if it is at this time, if it continues to connect to this Valentine's Day event, presumably Tesco Mall will become more deeply rooted in the hearts of the people.

After all, who are the main user groups in Lexin? are those young people, and who are the main people of online shopping? are also those young people, and who are the people who like to spend Valentine's Day and play romance? It is still those young people, and all the target groups overlap together, so the effect of this Valentine's Day activity may be far better than Zhang Yan and Bai Ningyuan thought.

In fact, as Bai Ningyuan and Zhang Yan expected, when Tesco Mall's Valentine's Day event was launched, it was immediately popular, and the turnover was bullish all the way, and in just a few days, it was already approaching the performance of the entire Spring Festival period.

Although for traditional foreign festivals such as Valentine's Day, Taobao has a variety of dazzling goods for them to choose from, but the highly similar products have already made them lose their freshness, but it is the Tesco shopping mall in those special gifts from various countries around the world, which is really eye-opening, especially those cosmetics that are not listed in China, have become highly sought after darlings, sales are rising, and they have become the biggest winner second only to chocolate during the entire Valentine's Day event.

In addition, at the same time that the Valentine's Day activities were in full swing, the advertisements of Tesco Mall also landed on CCTV and various David TV channels.

Under this series of combined offensives, Tesco Mall once again made its own reputation......

Today's first update!

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