Although Concubine Luo and Night Charm usually don't deal with each other, they are still very knowledgeable at important moments. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

When it comes to choosing perfume bottles, they don't take things personally, but each puts forward their own opinions, which are then synthesized.

The most important thing is that Concubine Luo and Night Charm's aesthetics in this regard are very consistent.

In the end, the perfume bottles selected by the two were the same, so naturally there was nothing to fight about, and it was decided so happily.

After solving the problem of perfume bottle and capacity, Su Yi and they began to negotiate the pricing and name of the perfume.

"What do you think the positioning of this fragrance should be?" asked Luofei.

Yemei replied: "Now our brand has a high degree of recognition, many people know our Yeluo Group, even if we are launching a perfume for the first time, but the positioning should not be too low, not to say the highest, but at least to position high-end perfumes, in this way, to be worthy of the quality of this perfume, right?"

"I think the same way, if the price is too low, it will only appear that the perfume is cheap, and once it leaves this impression on consumers, the impact on the brand is very large. Concubine Luo agreed.

Su Yi thought for a moment and nodded: "Our perfume should also be positioned as a high-end perfume, and the price should not be too cheap." ”

Perfume, for many people, is not a necessity, and in his opinion, even if the price is a little higher, it should not matter and will not cause any bad effects.

Next, Su Yi and Concubine Luo began to discuss the pricing of perfumes.

After several consultations, the result was finally decided.

A bottle of perfume with a size of 30 ml has a factory price of 500 yuan and a retail price of 600 yuan.

Since this perfume is extracted from Dream Rose, some Dream Roseflower essential oil is added to make such a unique perfume smell.

In the market, many perfumes are infused with rose essential oil, which is extracted from rose petals.

It usually takes about 5,000 kilograms of rose petals to extract 1 kilogram of essential oil, and less than three or four thousand kilograms of rose petals.

Therefore, essential oils are not easy to come by, and there is also a saying that the price is higher than gold, or even more expensive than gold, because rose essential oil can not only be used for beauty, but also can be used in health, medical and other fields, and has a wide range of uses.

And the essential oil needed for this perfume is not extracted from rose petals, but from dream petals.

Dream petals are very different from rose petals, and the essential oils extracted are also completely different, and there are many more essential oils extracted from Dream Rose.

1000 kilograms of Dream Rose petals can refine 1 kilogram of Dream Rose essential oil, which is equivalent to 1 kg of Dream Rose petals, and only 1 gram of Dream Rose essential oil can be refined, although this ratio is as high as 1000:1, but compared to rose essential oil, it is already many times higher.

According to the existing formula, a 30ml bottle of perfume needs to use 0.2 grams of essential oil, and only by ensuring this amount can it bring unparalleled enjoyment and feeling to the experiencer.

Therefore, 1 gram of Dream Rose essential oil can produce 5 bottles of perfume, while the equivalent of 1 kilogram of Dream Rose Flower can only be used to produce 5 bottles of perfume, and this perfume is also added to the spiritual liquid, which can make the fragrance fuller and more unique.

The Dream Rose Flower used in this perfume is actually the same as the Dream Rose Flower used in the Dream Rose series, and the purchase price is also the same.

The purchase price of one kilogram of Dream Roses is 100 yuan, which is divided equally, and the cost of Dream Roses needed for a bottle of 30 ml of perfume is 20 yuan, which is the most basic cost, not counting the cost of production and packaging.

After weighing it, Su Yi decided that the ex-factory price of this perfume was 500 yuan, while the retail price was 600 yuan.

A bottle of perfume, raw materials, production, assurance, inventory and transportation plus tax rates, and publicity, etc., the total production cost is 280 yuan, including 20 yuan for the purchase of Dream Rose, if the ex-factory price of the perfume is 500 yuan, then a bottle of perfume can bring 220 yuan of profit.

For most perfumes, the basic cost is not high, and the real cost is taxes and advertising, which is the biggest investment, and as for the cost of raw materials, it is very cheap.

Although the perfumes developed by Yeluo Group are somewhat different from the perfumes on the market, they are still the same in this regard.

However, the Yeluo Group will not invest too much in the promotion of this fragrance, and the proportion of advertising investment in the total cost is very low.

Therefore, the profit of this perfume is relatively high, equivalent to a profit margin of 44%, which is already a very considerable profit, and many well-known perfume brands cannot have this kind of profit.

And as long as the sales of this perfume are large, the production cost can be reduced again, and the profit margin will be higher.

"Okay, now only the name of the perfume has not been decided, do you have any suggestions, maybe do you have any favorite names?" Su Yi clapped his hands and asked.

After hearing this question, Concubine Luo and Night Charm looked at him at the same time, obviously waiting for his decision.

It seems that regarding the name of the perfume, neither Concubine Luo nor Night Charm planned to participate, and decided to leave this matter to Su Yi in charge.

However, this is also normal, the names of all the products before were decided by Su Yi;2.

Because as soon as Concubine Luo and Ye Mei discuss their names, they will quarrel non-stop, express their opinions, and refuse to give in to each other, and they will quarrel in the end, and in the end the problem will not be solved.

This time, Concubine Luo and Ye Mei didn't plan to do this, it would be better to let Su Yi be responsible directly, so that it would save a little trouble, and lest the two quarrel again.

In this case, Su Yi could only shoulder this burden and began to think about the name of the perfume.

"As for the name of the perfume, it is better to be simple, it is too complicated to remember, or too difficult to pronounce is not good, which is not conducive to promotion, so the name is as simple and easy to remember as possible. He analyzed.

Hearing this, Concubine Luo and Night Charm both nodded, it is true, the name of every hot-selling perfume is not difficult to remember, which is also a necessary condition.

After thinking for a while, Su Yi tried to say, "What do you think of the name "Good Fragrance"?"

"It's so fragrant, it's very simple, but the name is too casual and cheesy. Nightglow made up her mind.

Well, this name was eliminated, and Su Yi had to think of other names.

After a while, he said again: "Then it's still called Dream Rose, it's called Dream Rose Perfume, what do you think?"

"Although the name Dream Rose has a high reputation, the perfume is not suitable for the Dream Rose series, and if you keep using this name, it will also cause visual fatigue to consumers, so it is better to think of other names. Concubine Luo said.

So, the name was eliminated again. (To be continued.) )