Chapter 366: How to deal with it

"Teacher, the Wen family has begun to attack our Changshan Group. ”

In the evening, Chang Shan and Liao Qiuhong rushed over.

Li Feng asked, "Do you want to start with overseas markets?"

"That's right!" Liao Qiuhong nodded: "According to the investigators sent by the sales company to various countries, starting today, one after another agents in overseas markets have begun to interrupt the sale of eye fatigue massagers and vision correctors on the grounds of insufficient supply. ”

"It's not enough to change a batch, although the Wen family has a lot of energy overseas, even if they can find a relationship to discuss this matter with these agents, if they really want these agents to disobey the yin, at least they must be compensated to a certain extent. After all, these agents are all willing to make profits to help the Wen family. ”

Li Feng didn't care, and he didn't even need to ask An Lingshan on the side what his opinion was, and said bluntly: "One company compensates tens of millions, ten companies are hundreds of millions, and one hundred companies are billions." There are so many medical device companies, it depends on how much money they can come up with to compensate. ”

Liao Qiuhong nodded and continued: "In addition, according to the survey, there is also a trend of boycotting Changshan Group's products on the Internet in some countries. ”

"Boycott Changshan Group's products?" Li Feng couldn't help frowning, and even An Lingshan's face was a little more solemn.

Liao Qiuhong explained: "It's not serious now, it should be the Wen family who is fueling the flames and hyping up that our Changshan Group has racial discrimination and national discrimination. The evidence is that the price of the eye fatigue massager in China is only about 1,000 yuan, and the wholesale price to overseas agents is as high as 35,000 units, a price difference of 35 times. The same is true for vision correctors, but because the cost of our Changshan Group is too high, the price of Huaxia has only dropped to 200,000 units, but the agency price in overseas markets will definitely stay at 1 million units. ”

"The Wen family is ruthless enough, and every time they attack the death hole. ”

Li Feng couldn't help frowning, once it was boycotted by consumers in overseas markets, it would be a salary draw for Changshan Group.

Changshan Group's current huge research funds can all come from the horror profits of overseas markets.

If sales in overseas markets decline sharply, unless the Chinese market resumes high-priced sales, or a large number of scientific researchers are laid off and research funds are reduced, the development speed of Changshan Group will not only stagnate, but also may suffer huge losses.

However, this move of the Wen family is still a solid hammer with reasonable evidence. Li Feng couldn't figure out whether there was any racial discrimination or national discrimination in Changshan, but Changshan's original intention was indeed to desperately make money from overseas, and then reduce the cost of various products and popularize them at low prices in China.

From the perspective of Chinese people, Chang Shan is a patriotic old man. From a foreigner's point of view, this guy is simply the least persona non grata.

There is no shame in profiteering, but it is shameful that you treat it differently.

If public opinion is properly controlled, there is a real possibility of a serious wave of boycotts.

"Actually...... It's not too difficult to solve. An Lingshan's frowning brows relaxed slightly after thinking for a moment.

"Is there a solution?" everyone looked at her in surprise.

An Lingshan nodded: "If it were me, I would directly sell it at a reduced price." Before the boycott tide is fully formed, selling at a reduced price can not only save the reputation of Changshan Group overseas, but also make sales soar, and profits may be higher. However, Uncle Chang shouldn't be willing to do this, right?"

Chang Shan nodded subconsciously, he didn't have any business acumen, he only had one algorithm. That is, an eye fatigue massager sells for 35,000 units, and he can make a profit of 34,000 yuan. If he sells 30,000 units at a reduced price, he can only make a profit of 20,000.

In fact, selling at a reduced price can make many hesitant people buy and greatly boost sales.

Moreover, although eye fatigue massagers and vision correctors cannot be imitated in a short period of time, there are no competitor products. But the profits and the market are there, and there are a large number of medical device companies around the world that are investing huge amounts of money in trying to develop similar products.

Selling at a reduced price can undoubtedly suppress these medical device companies. Let them reduce their research funding, or even interrupt research, so that the monopoly of these two products will last longer.

Although someone in Changshan Group also told Changshan about the benefits of these price cuts, he didn't understand. Therefore, the anti-normal mountain group can make huge profits from the overseas market, and it is okay to continue like this.

An Lingshan smiled: "Since this is the case, there is only one other method - limited sales." ”

"What do you mean?" the crowd didn't understand.

An Lingshan explained: "It is to take the luxury route, enhance the brand value, and create the rare and precious characteristics of the product, so that people feel that having an eye fatigue massager is a symbol of the upper class and the upper class." In this way, Changshan Group's overseas publicity has to be changed. The main effect, function or something, into the main push eye fatigue massager appearance and design exquisite, as well as hype Changshan Group has decided to limit production. Then, find a way to form a trend of showing off her wealth by wearing a fatigue massager, such as spending money to invite a few celebrities in the country to post pictures first, and then asking the water army to build momentum for her, causing her to follow suit. Of course, this is just my casual idea, and how to operate it still needs to find an advertising planning company to design a detailed and better plan. Anyway, there is only one purpose, and that is to make foreigners feel that in wealthy families, eyestroke massagers are a must-have product. ”

The crowd kind of understood.

An Lingshan continued: "In addition, you can also plan some activities such as buying an eye fatigue massager, and having a certain chance of winning a world trip or hundreds of thousands of dollars. It's not that there has been a wave of boycotts in our Huaxia, and some of them are much more serious than Uncle Chang, but as long as the other party releases some goodwill and gives a little profit, it will basically be self-defeating. There are even those who think they are different. Foreigners are actually not much better, before the boycott tide appears, they use various planning activities to bring out this kind of people, and they will naturally destroy the boycott tide that has not yet taken shape for the Changshan Group. ”

"Then follow Ling Shan's method?" Liao Qiuhong looked at Li Feng.

"Let's do it this way!"

Li Feng nodded, and he said a little impatiently: "How are the funds raised by Changshan Group and Dumping Snow Company?"

An Lingshan smiled: "The teacher is impatient?"

Li Feng nodded, Wen Taicheng and the Wen family's energy and means were still very strong, and every time they made a move, they pointed to the point. Fang Zihan, A Fei, Chang Shan, this is not the case.

Although they were all resolved, they still made him feel very unhappy.

Defense, has never been his style.

Since he wants to make a move, he prefers to strike first, and directly slap the enemy to the ground.

Liao Qiuhong explained: "In terms of funding, we have already negotiated with major banks. However, because of the huge amount of funds, if you want to wait for the bank to lend, it will take more than ten days to complete the procedure. ”

An Lingshan nodded and said, "It's the same on my side." ”

"Then wait a little longer!"

Li Feng was a little helpless, he decided to call again at night to ask Lu Xingsheng about the collection of information.