The office of Little Bird Company has now been relocated to an office building in the center of Jiangcheng City, not with the office building of Flying Bird Records, after Jiang Li came, he went straight to the general manager's office, and the door was opened by a young female secretary, because Jiang Li was wearing sunglasses and a hat, the other party did not recognize who he was, and couldn't help but ask seriously.

Jiang Li said calmly: "I am an important friend of General Manager Chen, I have something to do with him, please let me in." ”

"Friend, what evidence do you have? The general manager is very busy, but he doesn't have the time to pay attention to the idlers and others, you still ......" The secretary was very unhappy when he saw Jiang Li's dress, and deliberately blocked him, but before he finished speaking, he saw Jiang Li take out a mobile phone from his pocket and dial the phone.

"Hey, Shimei, come out for a moment, I'm at your door. Jiang Lidao.

Shimei's secretary wondered in her heart, isn't this the name of the general manager? Could the other party really be an important friend of the general manager with such a cordial name? No, it could also be that the other party deliberately bluffed her, after all, she didn't know what kind of phone the other party was calling.

At this time, I saw a man who was more beautiful than a woman walking out quickly, and when he saw the scene at the door, he immediately knew what was probably going on, and immediately snorted coldly: "Xiaoling, you have been fired, get last month's salary and leave!"

Xiao Ling was horrified in her heart, how could this be? This person is too terrible, she just neglected a little, and she was fired by the general manager? But she didn't want to be laid off, so she hurriedly cried: "I'm sorry, general manager, it's all my fault, I don't know who this distinguished guest is, it's just a routine interrogation, and I will definitely not dare next time." ”

Jiang Li couldn't laugh or cry, in fact, he didn't mean to let this Xiaoling be punished so severely, after all, he was also at fault, wearing sunglasses and a hat. Concealing his face and suspicious appearance, the secretary stopped him for a reason, so he opened his mouth to persuade: "Shimei, it's not all her fault for this, just a small punishment as a warning." ”

Xiao Ling glanced at Jiang Li gratefully. Then facing Chen Shimei, he nodded vigorously and said, "Please punish the general manager." ”

Chen Shimei saw that Jiang Li had already said this, how dare he disobey, so he said coldly: "Okay, deduct your day's salary, are you willing?"

"Yes, yes, yes. Xiaoling hurriedly said, this is much better than dismissal, you know, the position of the general manager's secretary is not known to be coveted by many people. The salary is good, the life is relatively easy, and she is still very prestigious in the company, and she doesn't have to worry about being sexually harassed by this boss, no, it should be said, with the appearance of the other party. Even if it's harassed, it's probably a happy thing. As soon as she thought of this, a flush appeared on Xiao Ling's face, and she took a step back to make way for Jiang Li.

Chen Shimei didn't know what Xiao Ling was thinking, and he didn't care at all, he hurriedly invited Jiang Li in. After closing the door, he immediately said respectfully: "Chairman, why are you here?"

"Can't I come?" Jiang Li asked with a smile as he took off his hat and sunglasses.

"Of course not. Chen Shimei poured Jiang Li a cup of coffee.

Jiang Li sat down on the sofa and took a sip of coffee. Cai said: "Tell me in detail about the current development of the little bird." ”

Chen Shimei nodded, sorted out her thoughts, took out some information from the drawer, handed it to Jiang Li, and then methodically explained the company's situation, Xiaoxiaoniao has dozens of employees, registered members have exceeded one million, the average daily number of visits is million, and the highest peak number of online people is close to 100,000, with a monthly profit of about one million.

In addition to these gratifying aspects, Chen Shimei also bluntly said that the two major weaknesses of Little Bird, first of all, the content of the video library is relatively simple, mainly music-related videos, such as the MV of Jiang Li's song and the activity site of the singers of Flying Bird, Chen Shimei also considered buying some TV series or movies, but the cost is too high, and it is impossible to make ends meet, and now the reason why the Little Bird website is so active and profitable is mainly with the help of the east wind of "Happy Girl", Little Bird has "Happy Girl" like Love Fish But after September, if there is no follow-up boost, the results may plummet, and the situation is not optimistic.

Secondly, and the most critical point, Little Bird's current videos are almost all placed on the server of Aiyu, which leads to Little Bird being very passive, and it has also happened at the peak stage of Aiyu Net sacrificing the traffic of Little Bird to ensure the experience of its own users, which will undoubtedly cause dissatisfaction of Little Bird users, and then reduce the loyalty and trust of users to the website, and in the long run, it is easy to lose users, and it also limits the development of Little Bird.

After hearing this, Jiang Li smiled slightly, and said, "Your analysis is very reasonable, this time, I am here for this." ”

"Really?" Chen Shimei was overjoyed, he had always been calm and he lost his temper because of this, these days he saw that Jiang Li's other companies under his name, Flying Bird Records, Jingye Si Newspaper and Sanniu Dairy Company, were thriving, and the future was bright, he was naturally anxious, he didn't want to drag his feet here, but it was not easy to run a video website, and he also needed a lot of financial support, Jiang Li's appearance was undoubtedly a timely rain, which made him see hope.

"Of course it's true, will I still lie to you?" Jiang Li smiled, "Let's talk about it one by one." ”

"First of all, the first weakness you mentioned, the problem of video content, the method of buying a popular TV series or movie with a lot of money is not considered for the time being, my suggestion is to develop originality. Jiang Li held up a finger and said calmly.

"Original? Is it an original MV again?" Chen Shimei wondered, can't we hold another original MV contest? It's not impossible, but it must be separated from the last time long enough, so that there is a sense of freshness, such as a year, forming a convention one after another, but in this way, the little bird may not wait for the next competition to be held when the performance has already fallen to the bottom.

Jiang Li naturally knew this truth, so he shook his head and responded: "Of course not, even if it is to be held, it will have to wait until about the same time as the last time, and the originality I mean in other directions." ”

"I've also considered, for example, the recently popular "Happy Girl" music variety show, but it seems a bit difficult to implement. Chen Shimei hesitated.

"Putting aside the music variety show for the time being, it will conflict with "Happy Girl", and it is not something that the current little bird can do," Jiang Li smiled to dispel Chen Shimei's doubts and said, "I hope to make a micro-movie." ”

The term "micro-movie?" is still a novelty to this shijie person, but Chen Shimei is very clever and tries to understand it literally, "Is it a video similar to a short film?"

"Yes, that's pretty much what it means, do you remember my "Fairy Tale" MV? Music is the skeleton, the plot is flesh and blood, the combination of music and plot, so as to achieve an unprecedented shocking effect, the MV is no longer a simple MV, but a micro-movie. Jiang Li said, "To be more precise, I think this can be called a music micro-movie." ”

Chen Shimei nodded, feeling that this concept was very fresh and interesting, and only listened to Jiang Li continue: "In addition, it should be possible to produce many other styles of micro-films, funny, touching, exposing social reality, etc., the advantages are micro-time, micro-production, micro-investment, the form is short, concise, flexible, easy to operate, and it is also very suitable for the current little bird, and I believe that in the Internet era, the status of micro-films must not be ignored." ”

In fact, before Jiang Li's crossing, micro-movies have gradually become popular on the Internet, and in order to save the cost of buying copyrights, major video websites are vying to encourage originality, launch grassroots liliang, and produce a series of micro-films and small programs, which have achieved quite good results.

The rise of micro film has its inevitability, with the development and growth of online video business, the Internet has become an important film and television drama broadcast platform, the competition between major portals and video websites in the field of video is extremely fierce, the copyright price of popular film and television dramas has also risen, and the high copyright purchase fee will lead to huge operating costs, at the same time, the homogenization of online video competition is serious, the website needs to find a differentiated competition route, enhance the original ability, in this competitive environment, self-made micro film has become a very haode choice, self-made micro film is not only low cost, but also can ensure that the website has more initiative in operation。

Moreover, the new era adapts to the "fragmented" way of receiving information, the micro-film is short and concise, which happens to meet the needs of the audience for instant consumption in terms of "body type", and people can use all kinds of fragmented leisure time, such as queuing up to sit in the car and wait for others, watching a micro-movie with a smartphone or laptop, feeling the troubles and restlessness of adolescence, and experiencing a sea of dry stones.

All in all, micro-movies are one of the products of the fast, fast, efficient and impetuous Internet era, just like the online novel, which is regarded as fast food literature.

Jiang Li explained the knowledge gained in his previous life to Chen Shimei in simple terms, and the other party's face changed a few times, and he was full of praise for it, it was hard to imagine that Jiang Li had made such great achievements in music, and he still had time to pay attention to the video field, and had such a profound and pioneering understanding.

"Another point is that the current advertising placement method is too simple, which is easy to disgust netizens and lead to inefficiency, so we should adopt more flexible advertising methods, such as inserting ads in the video without a trace, you can contact some manufacturers who want to advertise, and tell them that they can make relevant micro-movies for their products and brands, so that the product functions and brand concepts can be cleverly combined with the storyline of the movie, just like my "Fairy Tale" Like a music micro-film, it brings the audience a new audio-visual enjoyment, so as to achieve unexpected shocking effects!"

Chen Shimei woke up like a dream, stood up suddenly, and looked at Jiang Li's gaze as if looking up at God. (To be continued......)