Chapter 962: Dead
How should the interior of a hypermarket, which covers an area of 50,000 square meters, be designed so that people who go in to visit it feel pleasing to the eye?
Wang Suizhou has always been curious about this issue.
Before the official opening, Grandview Mall had not announced the design plan inside, so he could only be curious.
Now he sees it.
There are 32 gates of Grandview Plaza, as soon as you enter each door, there is a shopping area guide map on the right hand, and you can see clearly what each district sells in each area.
Wang Suizhou saw that the interior of Zhengjia Plaza is mainly a design similar to the shape of "Hui", with a circle of shops on the very edge, and a circle of shops inside, a wide corridor between the two circles of shops, and then a circle of corridors inside, and then a central hall leading to the end.
In the outer corridor circle, there is a large transparent patio on each side, with a translucent glass exterior wall, a transparent atrium, and eight transparent patios, which makes the lighting inside the entire mall very good and very transparent.
Then between the corridors and corridors, there are elevators and escalators everywhere, and it will be very convenient to walk.
Wang Suizhou was quickly a little deflated.
He originally thought that his Asia was high-grade enough, but now he found that the internal environment alone made Asia far from being comparable to Grandview Plaza.
Compared with the space, the floor height here in Grandview Plaza is at least four or five meters, the first floor is as high as seven or eight meters, and the narrow corridor in the middle is four or five meters.
Such a space-wasting design, how does this make Asia compare?
The decoration can't be compared.
The high-end and high-grade decoration materials, the exquisite and stylish design style, the green plants that can be seen everywhere, the occasional rockery, small spring flowing water, huge aquarium box, etc., give people the feeling that this is simply an elegant museum.
In contrast, Asia became a mud house in the countryside.
Lost!
Asia in the long city will lose completely!
Wang Suizhou already had such a feeling.
He couldn't help but think, how atmospheric does that young and arrogant kid have to be to play such a large-scale super mall?
He also had to admit that this big deal was definitely a success, and even when he walked inside, he couldn't help but have the idea of walking, shopping, and buying something.
Then take a look!
He went down the basement floor through the big escalator, where he was most curious about the Zhengjia supermarket.
Compared with Grandview in the self-selling model, Asia may be equivalent to its Grandview supermarket at best.
But Wang Suizhou soon discovered that Asia may not even be able to compare with Zhengjia Supermarket.
Because he found that this supermarket was too big, and the goods were too much.
For example, in the snack area, he saw a mountain of all kinds of snacks, which can be found by most mainstream brands in China.
The most important thing is more.
Wang Suizhou remembers that when Asia opened at that time, because the purchase channel was blocked by several other department stores, most of the goods were sold out within an hour of opening.
But there is no such thing here.
In Wang Suizhou's view, many commodities are placed together in boxes and boxes, forming a unique mountain of goods, and the supply is so abundant, it is really difficult to sell out all at once.
It's a pity that he naively thought that he would cooperate with suppliers to block the supply of Zhengjia, but now it seems that people are out of stock?
There is another point that also makes Wang Suizhou angry, that is, the goods here are really cheap.
He compared, the retail price of the same goods, Zhengjia supermarket is at least about 10% cheaper than Asia.
As an expert, Wang Suizhou certainly knows the reason.
It's too crowded!
As soon as the quantity is large, the purchase price will naturally be cheaper, which is the basic market of the entire retail industry.
This creates a virtuous circle.
When the volume of sales is large, the purchase price is cheaper, and the retail price is cheaper, and when the retail price is cheaper, the more people will come here to buy, and then continue to push the sales up......
The most important thing is that all the products are open-ended.
This is completely different from the sales model of Asia.
In Asia, all goods are handed over to customers by the hands of salesmen, but not here.
Here, there is a mountain of goods, and then customers push a very delicate trolley through it, and if they see something satisfactory, they can throw it into the trolley.
Wang Suizhou has clearly seen the effect.
From time to time, he could hear customers exclaiming, "Wow, it's so cheap here!"
Then, one by one, they started throwing bags into the shopping cart.
This really made Wang Suizhou feel very discouraged.
He knows that with the very avant-garde and novel sales model of Zhengjia Supermarket, the things here are definitely big sellers.
The daily sales can be frighteningly high!
This made him very worried about the upcoming opening of the long city of Asia.
He thought to himself, after the opening of Changshi Asia, will the daily sales be more than one-tenth of that of Grandview Supermarket?
He had long since compared Asia to the whole Grandview Plaza.
But now he found that even compared with the Zhengjia supermarket on the negative floor, it was still too far behind.
Wang Suizhou was really worried.
At this time, he was thinking about a question, Zhengjia Supermarket sells things so cheaply, what should be done in Changshi Asia?
Follow the drop?
But in that case, where does the profit come from?
Is it possible to operate at a loss?
If you follow the price reduction, you can really only operate at a loss!
Wang Suizhou has realized this.
The problem is really serious.
Compared with Grandview Supermarket, Asia's current problem is not only in the high purchase cost, but also in the operating cost, especially in the labor cost.
He had already found that, according to the sales model of Grandview Supermarket, which sells the same amount of goods, the number of service personnel here is at most one-fifth of that of Asia.
This sales model is really labor-saving.
For example, the long row of cash registers in front of him now uses a special computer cash register, and the cash register speed is very fast.
He roughly calculated that if there are few goods, the settlement time is basically less than one minute, and if there is a little more, it will be two or three minutes at most.
That's a little too efficient!
How does Asia compare with Grandview Supermarket?
Oops, Asia is dead!
Wang Suizhou realized the seriousness of the problem.
He already had a hunch that Asia's expansion plans might go wrong.
The reason is simple.
If it is only the Asia of the long city and the efficiency is low because of the existence of Grandview Plaza, then it is enough to give up, and he can afford to lose a single Asia in a simple city.
But the problem is that Zhengjia's steps are too big and too fast.
He has learned that the Grandview Plaza in Beijing, Shanghai, Guangzhou and Shenzhen is also moving, and it is estimated that at most half a year to a year, there will be Grandview Plaza in those places.
How is this good for Asia?
You know, those places are also the key expansion cities in Asia!
Could it be that where there is a good place, Asia can only retreat?
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