Chapter 113: Cliff-like shrinking popularity
In yesterday's telephone interview, the main reason why Banyuanjun 'spoke wildly' was to let QQ gain popularity.
Although QQ now has more than 20 million registered users, these user groups are too single, and 99% of the users are readers from Qidian.
Cooperating with Qidian is just a way for Banyuanjun to promote QQ, not his ultimate goal.
Therefore, after attracting the first batch of users, the most important thing for QQ is to attract the rest of the users except the readers, in addition to finding a way to keep them.
If you want to have users, the simple way is to make your product well-known.
However, if you want to use the product to have popularity, relying on conventional promotion methods, the investment money will be a bottomless pit.
Every method that can gain a lot of visibility requires a huge investment of money to advertise.
Although the cooperation with Qidian only cost four or five million, this is a special case that cannot be replicated.
Next, if Banyuanjun no longer invests a lot of advertising funds, the promotion of QQ, after absorbing Qidian readers, will fall into a period of stagnation.
Therefore, taking the opportunity of this telephone interview, Banyuanjun will 'speak wildly' and say those remarks that are very ridiculous in the eyes of the world.
This kind of very topical thing, if no one promotes it, may pass quickly.
However, if someone pushes behind it, it will attract a lot of attention.
What is the most important thing for network products in this world? It is undeniable that the most important thing is popularity.
When Banyuanjun's words are pushed to the public, it means that QQ is also known to everyone.
What a lot of popularity.
Of course, it is certain that because Banyuanjun was very arrogant in the interview, there was no one in his eyes, and what he said was completely challenging people's common sense and cognition, so this is definitely not a good result for everyone to know, and this will be scolded as a fool.
Of course, although Banyuanjun will be scolded, the name QQ is remembered by everyone.
When they have a demand for web chat tools, they will remember that there is also a product called QQ.
Whether Banyuanjun is arrogant or not has nothing to do with whether the product is good or not.
When the name of QQ often appears in front of everyone's eyes during this time, there will always be people who are curious to download a trial trial.
And from yesterday to today, the number of registered users exceeded more than 4 million, which is proof of this.
Of course, there is another benefit in the future.
That's what Banyuanjun said in the interview, although people in this world don't understand it very well.
But he was telling the truth.
When QQ becomes bigger and stronger, more than 500 million potential users of China's network communication will be exposed.
When everyone felt that the online chat software industry had no future, Banyuanjun opened up a bright road from it.
When everyone thinks that Banyuanjun is a fool, he insists on his awesome ideas and does awesome things, how awesome it is!
In the previous life, QQ was able to become bigger and stronger, and it is undeniable that there are a lot of luck ingredients in it.
Many people feel that if they go back to that era, they can do this, and even feel that they are better than Lao Ma.
But in this world, people all over the world think that online chat software is an industry with no future, but Banyuan-kun believes in the future of this industry from the beginning and strives for it.
When QQ is strong, who would dare to say that Banyuanjun also relied on luck to get to this point.
Of course, these things are for the future.
Now, with the gradual fermentation of things online.
QQ's reputation is getting louder and louder.
In XY City, there are even good deeds who deliberately drove to the TX Building, pointing at the building outside the gate, giggling and laughing.
When the company's employees went out, they were asked more than once if their boss was a fool.
On the Internet, because of people's curiosity, Banyuanjun's identity was leaked by someone who claimed to be a TX employee, and in order to support his statement, this person even uploaded many photos of TX's interior decoration on the Internet.
When everyone learned that Banyuanjun was just a sixteen or seventeen-year-old child, they couldn't help but laugh.
It's just that because in the company, the employees are either called Boss Banyuanjun or Mr. Banyuan, so there are not many people who know his full name.
On the third day, things had fermented to a certain extent.
In Huaxia, anyone who surfs the Internet has basically heard of the names QQ and Semi-Big Mouth.
Because the popularity is too wide, even in two or three days, countless jokes related to Banyuanjun and QQ have been written.
In the company, several waves of people come to take pictures and take photos with the TX Building every day.
Many people who wanted to sneak into the company to find out the true face of Banyuanjun were stopped by Uncle Li.
The employees in the company are also depressed by those who do good things every day.
Outside the company, there were reporters squatting 24 hours a day, wanting to take pictures of Banyuanjun's appearance.
Of course, there are some benefits to this.
For Banyuanjun and QQ, the most intuitive benefit is that the number of downloads and registrations of QQ has soared all the way driven by these popularity.
In just a few days, the total number of registered users of QQ has reached 30 million.
In less than ten days, more than 30 million registered users.
This is a staggering statistic, no matter where you put it.
It's just that QQ's popularity is bought news, and it has been deeply rooted in the hearts of the people for too long.
Therefore, the 30 million registered people not only did not get everyone's exclamation, but they were disdainful.
Even Zuo Lengxiang didn't care about it in the slightest.
Because in his opinion, in two days, QQ users will start uninstalling on a large scale.
When the disguise that QQ paid for was torn apart, it was also time for QQ to reveal its skinny and ridiculous true face under the powerful surface.
Sure enough, at noon today, the latest data of QQ was placed on Zuo Lengxiang's desk.
Looking at the data above, Zuo Lengxiang laughed.
The data shows that there were less than 3,000 downloads of QQ yesterday, and only 5,000 new registered users.
What's even more ridiculous is that from noon yesterday to noon today, the number of uninstalled QQ has reached an astonishing more than 9 million.
As of 12 p.m., there were only 15,000 QQ users online at the same time.
Seeing this data, Zuo Lengxiang's heart was sweeter than eating honey.
Everything is the same as he predicted, QQ's users have really ushered in a cliff-like decline.
Zuo Lengxiang, who was excited, immediately asked the secretary to arrange reporters.
Now QQ is in the limelight, and he believes that as long as he says that he has the latest news from QQ here, those reporters will definitely flock to him.
After listening to Zuo Lengxiang's decision, the secretary opened his mouth, originally planning to say something, but after thinking about it, he still didn't say it in the end.
To be honest, in the secretary's view, even if QQ's users usher in a cliff-like reduction, it is impossible to reduce so much at once.
After all, QQ users, although they were indeed bought, but there are real people registered in the back, not some mechanically registered zombie numbers.
However, thinking of the results after he reminded Zuo Lengxiang a few times before, this time he wisely closed his mouth.